Of all the factors that affect SEO for local Dallas TX-based websites, the website server location is also one, the effect of which most small and medium businesses tend to ignore. The location of the website server and the domain name, are two factors that play a significant role in determining how a website ranks on Google and other search engines in a particular location. This is because search engines analyze this data to determine the geographical location of a business, and hence its search engine rankings for users in that area.

• Most of the businesses get a website server away from where their business is actually located.  For US based websites it is beneficial to have a web hosting server in US as the IPs generated can be tracked by Search Engines for US. On the flipside, this strategy might prove beneficial to businesses that are located at a different location than the audience they wish to target. For instance, if your business is based in Texas, but the audience you are targeting is UK-based, getting a UK-based server might be a good idea.

• Another major way in which website-server location affects SEO rankings is through the load speed of the websites. Server locations have a significant impact on loading speeds, with websites based in the area they are targeting having much quicker load speeds. In other words, if your website server is based in the US and you are targeting a UK audience, you are likely to experience slow load speeds, which shall have a negative impact on your SEO. This is another reason why it is important to ensure that you have the right server location for your website.

• If you are not sure about where the server for your website is currently located, the first step is to look into this information. You can either contact your hosting company directly and ask them for this information, or use certain web-based tools to find out where the server is located. If you then wish to change the server location, it is possible to do so without changing the structure and functioning of your website.