Content Marketing is a planned marketing approach in which insightful information is created and shared to attract targeted audience.  Right from blogs, videos, infographics to press releases, webinars and podcasts, almost every marketing strategy relies on high quality content. Let’s discuss how these strategies can help you to promote your brand, business, and foster customer relationship.

• Blog Posts: A blog is an effective tool to reach new customers. It provides extensive information and opinions about a business and its products. Regular blogging also helps to achieve higher search result rankings.

• Social Media Marketing: Sharing informative content along with relevant hashtags on popular social media platforms like Facebook, Twitter and Instagram can increase your reach and also generate traffic to your website. 

• Video Marketing: If a video is rich in content and graphics, more and more people will be compelled to watch and share it. Videos can go viral and can generate traffic and leads for a business. 

• Email Marketing: Emailing is a traditional form of content marketing where business related information such as offers, promotions, discounts, news etc. is shared with existing and prospective customers to promote sales. 

• Infographics: These refer to visual representations of information. It uses content, data, images and graphic to convey information quickly and clearly. Infographics provide clear and concise information to the audience by displaying trends and patterns.

• Webinars: Online lectures, workshops and presentations over video conferencing are effective forms of content marketing as well. 

Importance Of Content Marketing

• Demonstrating Business Competence: High quality and appealing content provides idea about business competence. Unique and informative content presented in the right manner can help a brand to stand differentiated from other competitive products/ brands and clearly helps in favourable purchasing decision. 

• Derive Profitable Business: Almost 57 % of purchase decisions are made on the basis of trust in particular brand. Genuine and perfectly presented content helps to build trust which in turn helps to generate sales for the business. 

• Retaining Customers: The content published at its best can engage discussions and improve trust into the brand. This will also keep customers engaged with the brand and will make them curious about the future products to be launched.

• Reaching Untapped Audience: An enlightening and appealing content acts as a driving source for readers. It provokes discussions and conclusions based on information and ideas shared in the published content. Therefore, more people will be driven to the brand which helps in capturing untapped audience.

• Improves Search Engine Optimization: With proper usage of keywords within content, the search engines are able to index the website for targeted keywords. It helps in higher search engine rankings and increased customer base.

For more information about content marketing, contact Centex Technologies at (972) 375 - 9654.

Every web user is familiar with the feeling of landing on a 404 page and getting that meaningless message of what could possibly have happened to the page they are looking for. As we all know, that feeling is far from pleasing, which explains why it makes sense to work on making your website’s 404 page attractive and useful. When a user trying to land on your homepage gets a 404 page instead, you want to ensure that they do not leave the page disappointed, but instead are guided to something relevant to your services.

The tips listed below show you some ways to make that happen-

• Customize your 404 page so with attractive colorful images or a witty tagline to bring a smile on the face of whoever lands there. This lets users know that the website is owned by someone creative and inspires them to try again instead of just walking away.
• At the same time, be sure that you are conveying the message of them having landed on an incorrect page clearly and precisely, to avoid any misunderstanding.
• It is a good idea to make the look and color scheme of your 404 page similar to that of the rest of your website.
• Your 404 page should contain the basics of every such page, which are usually a link to your homepage, as well as a link to the previous page.
• Apart from this, you can be creative and add a little more information, such as a link to your customer support, links to your articles or blog posts, or an attractive offer that users can avail.
• A link to a support page on the 404 page is a great idea because along with letting users know that you are willing to address their problem, it also serves as a useful form of feedback, giving you a chance to enhance user experience on your website.
• Finally, while customizing your 404 page an important point to consider is that you do not want it to be indexed by Google and other search engines. To ensure this does not happen, you need to make sure that a request for a missing page generates an actual 404 HTTP status code.

If you are looking for a process to make your website visible and user-friendly, then SEO is the best way to go. SEO stands for Search Engine Optimization and is a method of getting your business websites positioned on top of Search Engine results. It’s the best way to make your website visible to your target audience. The more time and effort you dedicate in optimizing your website, the higher will be the popularity and rank of your business website.

Loan companies can immensely benefit from SEO. By increasing the visibility of their website in search engines, their website is sure to gain credibility among internet users searching for loan services. Such companies can take the help of an SEO expert to help them increase the company’s internet traffic. SEO can help a loan company in the following ways:

• It can promote the business directly to consumers who are searching for a loan service.
• It helps to rapidly increase the brand’s credibility.
• The company can easily access new clientele through increased visibility.

Instead of spending time optimizing certain pages or products on a website, a better option would be to seek assistance from firms that offer SEO services like Centex Technologies. We at Centex Technologies have comprehensive knowledge on optimizing a website and will help you save on time, cost and staff. A successful SEO campaign will bring a high ROI than any other marketing strategy. It is a cost effective marketing strategy that requires minimum capital. SEO lets you maintain positioning reports, visitor reports and other necessary factors to analyze the trends of your business.

For a loan company to thrive in today’s competitive internet business world, it requires cost-effective Internet marketing and web promotions. SEO services are structured to offer high search engine ranking, market analysis and increased visitors. A company can be sure to fetch best quality traffic, increased sales, solid client base and improved ROI. Customers referred from search engines tend to stick around for longer. If you show them all the information they need to see on your website, they may well become your customers for a lifetime! Such is the power of SEO. It’s an investment no company can afford to overlook in today’s times.

For SEO Services in Dallas, Killeen, Austin and Other Central Texas areas, call us at 254-213-4740

Internet Marketing Dallas - Dallas Website Design

Higher search engine rankings are desired by every website. This is very important for establishing a strong online presence, getting more traffic and generating more income from your website. Article submission to directories is a great way to gain search engine positioning and improve your sales and profits.

Search engine marketing is one of the best website promotion strategies for strengthening your Google rankings. It involves the placement of your website on search engines through pay-per-click advertising and free placement. While PPC marketing is considered more effective, many marketers start with free placement.

A vital component of website promotion, article submission to directories allows you to enhance the search engine rankings of your site. While submitting articles, you have the option of including a resource box containing contact information, interests, website link or business details. To increase web traffic to your site, take note of the ideas given below:

Good quality backlinks and higher link popularity ensures better ranking on search engines. When listed on directories, your articles can give hundreds or thousands of backlinks. Higher the number of sites linking to your website, greater will be the importance of your site to search engines. In the end, it increases your website traffic and sales.

Optimization of your articles is also needed for improving the search engine optimization. Smart use of keywords as well as meta tags in articles make them search engine friendly. With optimal SEO, your articles stand a greater chance of acceptance and higher search engine rankings. However, this must not compromise the quality of information provided to the readers.

Blogs, ezines and informational websites are good alternatives for publishing your articles. These are followed by thousands of free users as well as subscribers. Even their backlinks can increase the popularity of your link and improve the search engine ranking.

Writing high quality articles indicates that you are an expert or authority on specific topics. This is an important way to increase your credibility and develop your brand visibility.

Making use of the resource box provided with articles for submission can work as free advertising for your site. In contrast to a conventional advertisement, this allows people to trust you and visit your site to take action on your offer.    

For More SEO Strategies, contact Centex Technologies - Central Texas SEO Company

Website Development is believed to be a cumbersome process by many, which deters many businesses to employ it but to be true, no one living in USA can afford to ignore its importance in our lives.  A web development process would generally include web designing and development and the process can differ according to the need of each business.  Every business in general would have different needs from their website and would surely like it to look different from competition. Some businesses may require an ecommerce solution on the other hand some may just require a Content Management System. Some others may still want the website to just have a simple contact form.

A website should be considered as your office where a visitor can get exactly what he is looking for. Even a slightest of mistake or mismatch would enable the customer to move to your competitors which of course are not difficult to search for using Google.  It is important that you should put in some effort while building your website. You must choose the right partners to do that for you.

Centex Technologies located in Killeen, Central Texas is a web development company where we make sure that your website is developed following the right processes. We make sure that we study your competition and build a website which is in line with competition. We take care of all your SEO needs as well. At Centex Technologies, we analyse your needs and accordingly develop your website. We can build complete ecommerce solutions, content based solutions and dynamic and static websites, flash websites and more based on your requirements. We make sure that your site is developed with latest tools and is built in a way where you are quickly indexed by search engines like Google, Yahoo and Bing, thereby bringing you more business than ever.

At Centex Technologies, you can be assured of quality web design service at an affordable cost. True value for money! Really!

Central Texas Web Development - SEO Central Texas