Once your online community is up and running on a technology platform, it is now time to focus on the best practices to engage and retain customers. Social business promotions are all about engaging your customers in relevant conversations in order to generate more sales through them. Here is a set of nine steps to a successful customer retention process –

• Respond in a quick manner with short turnaround time – If you respond within few minutes or at most an hour, the customer would prioritize your brand over others when it’s time to buy. The conversation should ideally be fast enough so as to leave an impression as if you are present in-person with the customer.
• Discuss outside content to keep the conversation interesting – Instead of broadcasting only your own stuff, you should discuss other relevant markets products. The customer should not get besieged with your products of your business.
• Publicize your blog articles on multiple social platforms – Blogs are always a good starting point to let a prospective customer initiate a discussion. More the prospective customers get to know about your products, the more engaged they get with your brand.
• Include photos and videos – Visuals are usually easy to comprehend and therefore, you should always include relevant photos and videos of your products.
• Educate employees – Keep training your team with the latest content relevant to your business.  Your team should be able to support your campaign in an effective manner.
• Recognize active members of your social community – Reward the customers who are most active on your social community. Putting the most active member on the spotlight would increase the engagement among other fellow community members as well.
• Pay attention to differences in different technology platforms – Facebook and Twitter operate differently and therefore, your engagement strategies on each should be unique and different from each other. Customize the content based on the target audience.
• Encourage offline members to onboard your community – There are several ways to get non-members join your community. A donation to a cause or charity of your choice is one way of achieving the same.
• Deal with negative comments in a constructive manner – When confronted with negative comments, you should keep emotions out in your words and respond gently in a constructive manner. You can also take the conversation offline to resolve the conflict.

Social media provides an excellent medium to boost retention by engaging customers in real-time through various technology mediums. You should make the best possible use of this opportunity!

For more information on Social Media Marketing and SEO services in Dallas Tx, call us at - (972) 375-9654.

In case you are looking to improve the search engine ranks of your business you must be aware that linking other HTML to your web site helps. This process of creating links from relevant sources works well for Global search as well as local search engine ranks. Off late, “citations” have been recognized as one of the best ways to optimize your business for local search engines. By citations, we mean having business information including address, contact details, details about products and services provided on local business portals, discussion forums, blogs etc.

Significance of citations

Through search engines, it is not possible to know if the business house has the potential of keeping its commitments to the customers. And it is not possible to authenticate if the business houses are truly experts in their field as they claim to be, because search engines are not capable of verifying such facts. However, if a business is listed in yellow pages or at the Chamber of commerce, and if this reflects on the search engine, then it is truly a business that is worth dealing with. Therefore, citations are very important.
The citations also let the search engines realize what the business is all about, how popular it is, and the success quotient. Business citations at relevant and important portals help search engines to rank websites higher for local searches.

Using citations to improve local search engine optimization:

Listing: it is important for a business house to get listed. Further, the more the appropriate citation, the better will be your search engine rank. It is also important to post proper description and other information while creating citations.

Competitor’s citation: if your competitor’s local search engine ranking is much higher than yours, then chances of yours topping the list is weak. In order to do away with this, make sure that your business is listed in top-notch directories. 

Citations must remain the same: It is best to remember that there is no explicit HTML links that recognizes your business. Therefore, it is pertinent to use the same contact info everywhere. Changing the contact information, even very minute changes, may affect your local search engine ranks. Also make note to use the same spellings all through.

Considering all these factors, citations are the best bet if you are keen on improving your local search engine rankings. We at Centex Technologies based in Dallas and Killeen Tx provide Global as well as Local Search Engine Optimization services. For more information, call us at our Dallas office - (972) 375-9654.