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User interaction design is one of the most complicated parts of web design. It involves creating intuitive interfaces to increase visual appeal and at the same time, enhance user experience. In order to create a perfect interaction design, it is important that you analyze the behavior of your audiences and implement the correct strategy in order to generate maximum conversions.

Here are some of the common mistakes that you must avoid while designing an interaction for your website:

• Excessive Innovation: Though interaction design requires creativity, including too much of it may ruin your website’s overall usability. It is important to create interaction according to the objective of your website otherwise it would not serve the purpose it intends to. Users expect an ideal combination of innovation and familiarity in the navigation. Being too creative may make them leave your website.
• Confusing Navigation: When a user visits your website, he expects a clear and properly categorized navigation menu. You should make sure that you use the standard categories in your website’s menu – about us, products/services, contact us etc. For instance, if you are an online apparel seller, you should clearly categorize the products so that the users are easily able to find what they are looking for.
• Clutter: Placing too many elements above the fold can make the visitors confused about the next step to perform. Instead of stuffing your website with multiple calls to action, promotional content or images, you should stick to simplicity and aestheticism. Your home page should include only those elements that your visitors may want to see at the outset, i.e. about your company, key products/services, contact details etc.
• Lengthy Forms: The contact form on your website should also be designed and styled efficiently. Whether it is to contact your company, subscribe to newsletter or register on the website, make sure you do not include unnecessary form fields. Ask only for the information that is absolutely required.
• Wrong Color Selection: You should choose colors according to the type of your business and target audiences. There should be a proper contrast between the background and main elements to establish a visual hierarchy. The color, shape, size and position of the call-to-action buttons should also be thoughtfully determined so as to generate better leads.

For complete interaction design solutions in Dallas, TX, contact Centex Technologies. For more information, you can call us at (972) 375 – 9654.

Having a cutting-edge website is crucial for the success of any business. It is the first thing that elicits the credibility of your brand. If your website has an outdated appearance or confusing layout, people will quickly bounce back and move to your competitor’s website. Thus, you should consider redesigning your website to keep it compatible with the current trends.

Here are some of the common signs that your business needs a website redesign:

• Not Responsive: With increasing use of smartphones and Google penalizing non-responsive websites, having a mobile-friendly site has become the need of the hour. Failing to have a responsive design means that if a mobile user lands on your website, the lack of proper optimization can immediately repel him. A responsive website will automatically adjust to any screen size in order to provide a consistent user experience.
• Outdated Layout: A website that has been designed years ago or seems to be outdated as compared to your competitors’ website also needs to be redesigned. Redesigning your website using advanced techniques will give it a complete facelift and improve your business’s perception among the users.
• Difficult To Navigate: Ideally, your website’s navigation should allow the users to reach on the desired web page in not more than two or three clicks. Browsing through your website should not be a difficult task for the visitors. Website redesign will also help to keep the site clutter free and the make call-to-action buttons more noticeable.
• Slow To Load: Having a website that takes more than 10 seconds to load can lead to losing a lot of potential customers. It is also possible that you might not be ranked well in Google as compared to other faster websites. Redesigning can fix all the issues that are slowing down your website and make it up-to-code.
• Not Converting Leads: No matter how visually appealing your website may be, the ultimate goal is to generate leads that convert. If you are not getting the desired results, you might need redesigning to identify and fix the issues.
• Decline In Traffic: If your website is witnessing a steady decline in the amount of traffic received, redesigning your website's structure may provide a solution. It can also help achieve a better ranking in search engine result pages.

For effective website redesigning services in Dallas, TX, get in touch with Centex Technologies. We strive to transform your website to improve its functionality and appearance. For more information, you can call us at (972) 375 – 9654.

Creating a website’s landing page involves much more than simply designing a template and putting up a download or email subscription form. There should be a seamless combination of informative and influential content, an attractive offer as well as a visually appealing design. Optimizing your landing pages correctly can increase your conversion rate significantly. The ultimate goal should be to generate leads, increase profits and ROI for your business.

Given here are a few important tips that can help to improve your landing page conversions:

• Improve Congruence: While optimizing your landing page, make sure that you offer exactly what the users are likely to expect. You should not use your website’s home page as the landing page. This is because the home page provides a general introduction to your business. However, the traffic driven through paid ads or organic search results should find information relevant to the message they initially clicked on.
• Focus On Headlines And Content: A well phrased headline can greatly influence the success of your landing page. It reassures the visitors that they have been directed to the right page, thus, encouraging them to find out more. The content should be catchy, relevant, short and able to fulfill the intent of the page. You should provide a few sentences stating the idea behind the page and why the visitors should use your products or services.
• Relevant Form Fields: There should be a fine balance between the information asked in the form field and your call-to-action. The lengthier your form is, lesser will be users’ interest in filling it out. You should try to keep your form fields to a minimum, including only the mandatory information such as name, contact number or email address. If you want to include additional fields, keep them as optional to avoid losing leads. 
• Test Call To Action Button: A visible and well-designed call-to-action button is important to guide users to the next step. It should be placed at an optimum position on the landing page, without requiring the user to scroll down. You can try and test different phrases, such as ‘Sign Up’, ‘Request A Quote’, ‘Buy Now’ or ‘Contact Us’ according to your business objectives.
• Include A Reason To Act: Creating a sense of urgency gives your users a reason to convert. For instance, if you are offering a time bound sale or deal, put it up in the headline or other prominent location on the landing page. The more urgency you create, higher will be your conversion rate.  

We, at Centex Technologies, can help you optimize your website’s landing pages effectively. For more information, you can call us at (972) 375 – 9654.

A/B testing, also called as split testing, is a process of experimenting between two or more variants of the same web page to determine which of them achieves more conversion rate. It involves validating that any changes made in the design or layout of your website is yielding better performance before you make changes in the site code. A/B testing allows you to assess different elements of your website including:

• Placement, design and color of the buttons
• The location, text or color of call-to-action
• Product pricing
• Headlines and product descriptions
• Product placement and photos
• Appearance and layout of website
• Length of text on each page

Benefits of using A/B testing for your website:

• Measure Performance Differences: A/B testing allows you to have an accurate measure of your website’s performance between two different alternatives. You just need to collect the recorded data to compare the results.
• Measure Actual Behavior: While you are creating a website, it might be difficult to judge how a certain design or navigation would perform. By using A/B testing, you can get it evaluated by the real customers and have a better idea about the preferences of your target market. This will help you offer desirable products and services to your clients.
• Increase Conversion Rate: A/B testing enables you to boost conversion rates on your landing pages as well as increase your current leads with the help of proven techniques and methods.
• Improve Content: A/B testing helps you in initiating a successful content marketing campaign. It lets you know what type of data is given positive feedback by the users. Thus, you can make the required changes in your existing content adequately optimized for the target customers.
• Lower Risks: A/B testing considerably reduces the risk involved in major decisions like marketing strategy and pricing. Analyzing consumer behavior before implementing anything increases the chances of success. With A/B testing, companies can appropriately invest their resources to yield maximum results and greater ROI. 
• Easy To Design: The A/B test does not need to be carefully or technical designed to achieve accurate results. All you need to do is to decide the number of versions you want to test and split your website’s traffic among them.

Regardless of which things are you evaluating in your website, A/B testing is a simple and cost-effective way to know precisely which option will work the best for you.

The concept of Parallax has emerged as one of the most popular web design trends, allowing the users to experience an all new interactive height of online viewing. Web developers and designers are constantly looking for techniques to keep the users hooked to their websites through increased functionality and appealing visuals. Keeping in line with this, parallax design has held its position as the leading edge in virtual experience.

What is Parallax Design?

The term ‘Parallax’ originated from the visual effects used in the 2D video games that incorporated different speeds for the movement of background images. This helped to create an illusion of depth while playing the game. It was usually done by making the background of the game move a bit slower than the front in order to make it appear farther away. The same concept is used for parallax web designing in which the background scrolls down at a different speed than the rest of the page.

A parallax design can help a website to:

• Amaze visitors with the animation and page depth
• Make page visits last longer by inspiring users to scroll down till the end of the page
• Incorporate a story telling style to guide visitors from first to last page of the website
• Direct visitors for call-to-action
• Provoke user’s curiosity
• Boost website’s credibility and interactive viewing experience

Important Considerations While Creating Parallax Design Website

• Load Time: Internet users generally have a short span of attention. If your website takes too much time to load, the visitors will eventually lose interest, no matter how creatively it has been designed. If you are considering a parallax design, you might need to compromise a bit on the load time of your website.
• Usability: You must also consider the usability of parallax design for your website. For instance, it works well with websites that are just a platform to introduce the company or how the users can contact them. However, websites that intend to provide any information or sell something will repel their visitors with a parallax design. Also, if you expect visitors to visit your website again, repeatedly viewing the animations can eventually annoy them.
• SEO: As parallax design is not much responsive to be viewed on mobile devices, it is possible that such website might lose its search engine ranking. However, parallax designs, if wisely used, can yield high traffic and can also achieve good results in terms of SEO.

For more information, you can contact Centex Technologies at (855) 375-9654.

Wordpress is one of the most popular open source software for creating user friendly websites. Wordpress as on date supports more than 120 million blogs and websites. You can easily download Wordpress scripts for free at Wordpress.org. The scripts can be modified and customized as per need. With wordpress, you can create a newspaper website, online shopping portal, a blog, video library, individual websites, article websites, corporate portals, discussion boards etc easily with Wordpress software.

Why Wordpress is so popular?

Well, wordpress is an amazing tool that can be quickly installed and put in use. Wordpress is compatible with variety of plugins which make it very powerful platform. To add on functionalities to simple wordpress site, you can simply add and activate the desired plugins from “Plugin Library”. You can also change the look and feel of wordpress web applications by choosing the design from thousands of freely available “themes”. They can be installed and activated in minutes.

Wordpress dashboard is an easy to use console which can be managed by anyone who is familiar with internet and computers. You can manage your content, add on links, change categories, add-on tags etc instantly.

Wordpress web sites are considered to be SEO friendly. Structure of wordpress code and various elements in it are in tune with Search Engine’s guidelines for webmasters. With wordpress, you can have Search Engine Friendly URLs and can insert various SEO tags while uploading content. You can also use various SEO plugins to customize meta tags and page titles.

Being open source, wordpress is free for use. Customized wordpress applications can be a powerful tool for organizations who want to have extensive features within their web applications.

We at Centex Technologies provide off-the-shelf web solutions and customized website application services. We have wide experience in working with Wordpress open source and can effectively do customization for the same. Please feel free to contact us at (254) 213-4740 for your web development requirements.