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Tips To Optimize Landing Pages For Better Conversions

Creating a website’s landing page involves much more than simply designing a template and putting up a download or email subscription form. There should be a seamless combination of informative and influential content, an attractive offer as well as a visually appealing design. Optimizing your landing pages correctly can increase your conversion rate significantly. The ultimate goal should be to generate leads, increase profits and ROI for your business.

Given here are a few important tips that can help to improve your landing page conversions:

  • Improve Congruence: While optimizing your landing page, make sure that you offer exactly what the users are likely to expect. You should not use your website’s home page as the landing page. This is because the home page provides a general introduction to your business. However, the traffic driven through paid ads or organic search results should find information relevant to the message they initially clicked on.
  • Focus On Headlines And Content: A well phrased headline can greatly influence the success of your landing page. It reassures the visitors that they have been directed to the right page, thus, encouraging them to find out more. The content should be catchy, relevant, short and able to fulfill the intent of the page. You should provide a few sentences stating the idea behind the page and why the visitors should use your products or services.
  • Relevant Form Fields: There should be a fine balance between the information asked in the form field and your call-to-action. The lengthier your form is, lesser will be users’ interest in filling it out. You should try to keep your form fields to a minimum, including only the mandatory information such as name, contact number or email address. If you want to include additional fields, keep them as optional to avoid losing leads. 
  • Test Call To Action Button: A visible and well-designed call-to-action button is important to guide users to the next step. It should be placed at an optimum position on the landing page, without requiring the user to scroll down. You can try and test different phrases, such as ‘Sign Up’, ‘Request A Quote’, ‘Buy Now’ or ‘Contact Us’ according to your business objectives.
  • Include A Reason To Act: Creating a sense of urgency gives your users a reason to convert. For instance, if you are offering a time bound sale or deal, put it up in the headline or other prominent location on the landing page. The more urgency you create, higher will be your conversion rate.  

We, at Centex Technologies, can help you optimize your website’s landing pages effectively. For more information, you can call us at (972) 375 – 9654.

Ways To Get The Most Out Of Mobile Payment Systems

Payment methods have altered between a number of means, from cash, checks, credit cards, debit cards to the latest being mobile banking and ecommerce. Including a mobile payment option within your online business can help to lessen overheads, boost your ROI and upsurge productivity. However, with so many payment systems available, the biggest challenge that comes up is to choose the most effective one. Given here are a few tips that can simplify the process and help your business make the most out of the mobile payment system:

Determine Your Requirements

There are a number of mobile payment providers with each of them serving to specific types of transactions. It is essential that you comprehend your requirements and the nature of your business operations to choose the one that perfectly caters to your needs. For instance, if you want to process only credit or debit card transactions, integrating a basic payment gateway can be sufficient. However, if you want the system to support customer rewards and loyalty points program, you must opt for the one designed to serve the purpose. Some mobile payment systems are designed to carry out transactions in different currencies, while others provide for specific countries or regions.

Analyze Your Budget

You should analyze the costs associated with your mobile payment system. These may include the monthly or annual fee structure, charges for necessary equipment and provider’s terms or conditions. You must carefully read the fine print to make sure that the payment system you are considering is appropriate for your business activities. You may need to pay higher charges based on the transaction type and volume that has to be handled.

Understand the services provided

Verify that your mobile payment system provider processes all transactions in compliance with the security standards laid down by the Payment Cards Industry (PCI). This will help to safeguard your customers’ sensitive information such as email ids, passwords, credit/debit card numbers and other financial details. If your payment gateway is not PCI complaint, you may have to face lawsuits in the event of a data breach.

Choosing an appropriate mobile payment gateway depends upon how well the system is able to accommodate your business requirements.

We, at Centex Technologies, provide mobile payment system integration services for online businesses. Our website development team is experienced in PayPal, CCAvenue, and 2Checkout gateway integrations. For more information, you can call us at (972) 375 – 9654.