29. August 2010 19:31
Since late 1990’s, internet has changed the way businesses used to run. Now every company is promoting its products and services through internet. Even as the internet and allied technology is evolving, newer methods of marketing through online mediums are coming up. With corporates focusing on grabbing the maximum share of internet traffic, they are indulging in newer methods of online marketing. Specialist Online Marketing companies like Centex Technologies provide complete marketing solutions to clients not only across Central Texas but across the globe.
In today’s scenario, various online marketing strategies that generate excellent traffic on the website have been summed below:
- Search Engine Optimization: SEO is one of the most popular and effective method of generating high quality traffic on the website. With proper optimization, you can get your website on the top ranks on popular search engines and reap the benefits of online traffic from those. There are companies who solely rely on their ranking on the search engines for running their business.
- Pay-Per-Click Campaigns: Online businesses selling products and services also rely on Pay-Per-Click strategies to get instant traffic and web results. Google Adwords, is one of the most popular and widely used advertizing platform.
- Social Networking: Modern technique of natural social networking on popular networks like Facebook and MySpace also generates good traffic and promote businesses online. You can target preoccupied communities anc can easily create brand awareness among the users.
- Video Optimization: Video optimization is another online marketing strategy for promoting businesses. “Will It Blend” video series by BlendTec is something that everyone knows about. With popularity of video tube sites like Meta Café and You Tube, the ROI with video optimization has become quite high.
- Newsletter and Press Releases: Newsletter and Press Releases are one of the oldest but still very effective web marketing strategies.
- Online Shopping Sites, Craigslists, Classified Sites & other third party online marketing sites are also a big source of relevant web traffic for web businesses.
To know more on Internet Marketing Strategies, visit Centex Technologies.
8. August 2010 15:26
One of the best ways to increase the volume of traffic to a website is through creating an effective design, webpage content and optimizing it for search engines. Ultimately, these features will enhance the ability of your site to draw more visitors and potential customers. We at Centex Technologies provide custom web design and development services to clients across the globe.
As a client it is very important to convey your exact requirements before you ask a web development company to work on your project. In short, it is essential for the web development company to understand your business objectives, products and services as well as the target audience.
While creating a web application, we at Centex Technologies make sure that the site design is browser friendly and easy to navigate. Not only a complex designs annoy customers but also hamper search engine optimization. So, the focus should be on simple web designs.
A good web developer will build a website that is user-friendly and loads quickly. Visitors will not like a slow loading site as their attention span is limited to a few seconds for each page. The amount of flash images in your website should not be much. These are not helpful in attracting search engine crawlers and take too much time to upload.
Along with site design, web development services at Centex Technologies involve keyword research and emphasizing on the most popular ones for your site. These will help in getting your site listed in the top pages of good search engines. As a result, you can draw more traffic to your site. Moreover, meta tags are used in an appropriate manner for each web page. This is essential for differentiating your pages from one another on the basis of specific keywords.
On the whole, quality web development services at Centex Technologies can really help in bringing more traffic and business to your site.