Content Marketing is a planned marketing approach in which insightful information is created and shared to attract targeted audience. Right from blogs, videos, infographics to press releases, webinars and podcasts, almost every marketing strategy relies on high quality content. Let’s discuss how these strategies can help you to promote your brand, business, and foster customer relationship.
- Blog Posts: A blog is an effective tool to reach new customers. It provides extensive information and opinions about a business and its products. Regular blogging also helps to achieve higher search result rankings.
- Social Media Marketing: Sharing informative content along with relevant hashtags on popular social media platforms like Facebook, Twitter and Instagram can increase your reach and also generate traffic to your website.
- Video Marketing: If a video is rich in content and graphics, more and more people will be compelled to watch and share it. Videos can go viral and can generate traffic and leads for a business.
- Email Marketing: Emailing is a traditional form of content marketing where business related information such as offers, promotions, discounts, news etc. is shared with existing and prospective customers to promote sales.
- Infographics: These refer to visual representations of information. It uses content, data, images and graphic to convey information quickly and clearly. Infographics provide clear and concise information to the audience by displaying trends and patterns.
- Webinars: Online lectures, workshops and presentations over video conferencing are effective forms of content marketing as well.
Importance Of Content Marketing
- Demonstrating Business Competence: High quality and appealing content provides idea about business competence. Unique and informative content presented in the right manner can help a brand to stand differentiated from other competitive products/ brands and clearly helps in favourable purchasing decision.
- Derive Profitable Business: Almost 57 % of purchase decisions are made on the basis of trust in particular brand. Genuine and perfectly presented content helps to build trust which in turn helps to generate sales for the business.
- Retaining Customers: The content published at its best can engage discussions and improve trust into the brand. This will also keep customers engaged with the brand and will make them curious about the future products to be launched.
- Reaching Untapped Audience: An enlightening and appealing content acts as a driving source for readers. It provokes discussions and conclusions based on information and ideas shared in the published content. Therefore, more people will be driven to the brand which helps in capturing untapped audience.
- Improves Search Engine Optimization: With proper usage of keywords within content, the search engines are able to index the website for targeted keywords. It helps in higher search engine rankings and increased customer base.
For more information about content marketing, contact Centex Technologies at (972) 375 - 9654.
Today, companies are increasingly adopting innovative cybersecurity and privacy safeguards. They make every possible attempt to safeguard the sensitive information on the company’s network and as a result every year billions of dollars are spent on upgrading and installing latest security systems across US. Though, efforts are made to circumvent security threats but the fear of Cyber-attack still haunts even the largest firms that use sophisticated security solution. What could the reason probably be???
According to a 2017 Insider Threat Report, 74 percent of companies feel that they are vulnerable to insider threats, with 7 percent reporting extreme vulnerability. This clearly means that human error is one of the leading causes for IT security breach. Laxity on the part of employees can pose serious threat to company’s databases and digital information. Here are some common information security mistakes that employees often make.
- Common Passwords – The most common mistake the employees make is use of very simple and predictable passwords. Employees often set passwords like ‘password123’, ‘name. birthdate’ that can be guessed without much effort. Malevolent attackers can gain access to sensitive information of the organizations that use a single sign-on system. This makes meticulous password protection indispensable, as a strong, unusual password can deter attacks to some extent. Also, there should be different passwords for different login credentials.
- Using Insecure Devices & Networks – With the proliferating BYOD (Bring Your Own Device) culture, devices are increasingly being connected to networks of the company. Often, employees neglect the company’s security measures and go ahead with downloading stuff and applications. It becomes easier for the third parties to exploit the company’s sensitive information when insecure applications are introduced into the company’s network. Also using unknown network sources and Wi-Fi connections is a serious threat to information. These risks can be extenuated by adhering to minimum security standards on all devices connected to the company’s network.
- Opening Junk E-mails – Email attachments sent by people you don’t recognize and have an illegitimate domain are more likely to be a spam or malware. To prevent any information loss, immediately send the email to your email administrator for verification. Also do not forward the email to anyone else in the organization as that may increase the chance of a malicious attachment being clicked accidently.
- Unnecessary Users – More the number of users who have access to sensitive information, more are the chances of security breach. User privileges should be given to few trusted members only.
- Negligence in handling Sensitive Information – Employees are unable to remember passwords and login credentials for various programs, and delinquency in handling them can pose serious threat to company’s informational sources. Having no passcodes or same passcodes that pass on for years is risky. Printing sensitive information, writing down passwords on sheets, whiteboards or Sticky notes can cause a serious Security Havoc.
- Disabling Security Features – Some employees intentionally disable the security features. If these employees have access to administrative privileges, then it can be deleterious to the crucial information on the company’s network. To prevent this, it is important to educate users about security measures, their purpose as well as the terms and conditions.
- Clicking on Advertizements – It is an Ad-Mad world, but in the plethora of online advertizements, not all ads are harmless. Clickbait advertizements often lead to a site with malware, making it easier for the attacker to access sensitive information and database. Educate your employees about how to identify ads which have dubious content.
- Phishing Bait – Phishing is done to obtain sensitive information such as usernames, passwords and credit card details by disguising as a trustworthy site. Employees must be vigilant and should open only those links and attachments that come from a trusted sender. One can also check URL of a webpage before entering any login credentials.
Follow these simple security hacks as a part of cyber security defense mechanism -
- Imparting data security training and awareness to employees.
- Installing data loss prevention software.
- Full encryption of devices.
- Minimizing Access rights and privileges
We, at Centex Technologies, provide IT security solutions to all types of business firms. For more information, call us at (972) 375 – 9654.