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Long Tail Keywords

Contrary to the common perception that the most common keywords make for the largest inflow of traffic, these keywords contribute to a meager 20% of the total search traffic for a particular industry niche. The search traffic is far dominated by the long tail keywords, which are basically longer, and a lot more specific than their shorter counterparts.
For instance, while a common keyword could be “apartments for rent in Dallas”, a long tail keyword for the same search could read “three-bedroom apartments for rent in Dallas”. These keywords, which are often 4-6 words long, make for a whopping 70% of search traffic, which is reason enough for everyone marketing their business online, to pay keen attention to them.

Here’s a look at how you can benefit from these keywords:

  • The competition for these keywords is a lot less than that for more common keywords, which improves your chances of attaining a high rank in SERPs when you target these keywords.
  • The leads coming from such keywords are likely to be users who know just what they are looking for. This results in a greater conversion rate for long tail keywords.
  • The “head terms” in long tail keywords remain largely similar to the other keywords that you are targeting, which mean that your SEO efforts towards these keywords will overlap those for more common keywords for your business.
  • Even though long tail keywords have a low competition, this is balanced out by the significantly high click-through rate, making them highly profitable for businesses.

While the benefits of long tail keywords for your online marketing strategy are obvious, it is important to understand that you cannot afford to ignore your generic, short tail keywords at the expense of long tail keywords. These keywords are equally important for your business, as they play a key role in creating interest and building brand awareness for your business in the initial stages of your SEO campaign.

The process of targeting long tail keywords is undoubtedly hectic and time-consuming. After all, we are talking about structuring thousands of keywords into hundreds of similar groups, and landing pages for each of these groups. However, the personalized and relevant service that these keywords offer your customers makes you stand out as a provider who really cares to address the individual needs of his customers, giving you a much-needed head start from your competitors.

Google Groups For Business Promotion In Dallas TX

Google Groups is a one-stop for all the SEO and promotional needs of business owners, wishing to join an online community with likeminded individuals and share relevant online marketing ideas and tools. If you own an SME in the Dallas TX region, it is a good idea to join a Google Group dedicated to your industry in your region. The numbers of options that you can explore from an SEO perspective regarding your business promotion are limitless. Enlisted below are the major ways in which you can use Google Groups for SEO and business promotion in Dallas TX-

  • Get useful information such as keywords, topics, themes, etc. for website content like blogs, articles, and e-books.
  • You can get ideas regarding what your competitors are doing as a part of their business promotion strategies and apply these ideas for your business.
  • A great way of engaging in conversations related to your business and parallel topics is participating in business threads on Google Groups. You can also link these threads to your website as a part of your user-generated content. Not only is this a good way to demonstrate your knowledge on the topic of discussion, but it also helps to use these keywords for SEO purposes on your website.
  • Another way in which you can utilize Google Groups is by using it to find a group of people in a thread who are interested in a topic related to your services. You can offer this group a special offer of gift that can be of interest to them, and use this to attract them to your website.
  • Similarly, you can create polls and surveys for such an audience and use the keywords so generated to create viral content for your website.
  • While Google groups can work well for generating quality back links to your website, the reverse is also true. You can invite visitors to your website to join your group on Google Groups, encouraging a sense of community.
  • Sending out online invitations to members on other related groups is also a good way to increase your customer base. However, you need to exercise caution while doing so, as this runs a risk of being viewed as spam.
  • You can also integrate your e-mail campaign to attract members on other groups instead of using the Google Groups interface.

For Search Engine Optimization SEO in Dallas TX, call us at Centex Technologies - (972) 375-9654

How Website Design And SEO Are Interrelated

Internet marketing for any business owner involves two major facets- website designing and search engine optimization, or SEO. While the website is the first line of contact between the business and its online audience, SEO is the gateway that directs these users to the website. This explains the interrelation between website design and SEO, and the need to structure both these strategies around each other.

A website that’s designed without taking into account SEO could adopt the most attractive layout, yet still fail to be successful due to the lack of visitors. Similarly, the best SEO strategies are of no use if they are being used for a website with an unappealing design. It thus becomes imperative to build any business website around SEO principles and strategies, taking into account aspects like the use of relevant keywords in the website’s structure. The first step to this is clearly laying out the purpose that the business wishes to achieve through its websites, which is important in order to identify the ideal keywords for your business.

Before you can adopt an SEO strategy, you must also make some critical decisions regarding your website design, such as the platform you wish to build it on, the desired programming language, its scalability, the mode of audience interaction, etc. In most cases, this groundwork takes a longer time than the actual implementation of these decisions. By building your website on a strong base with well-defined goals, you shall be putting in place a strong foundation that will serve your purpose for years to come, and make SEO for your website a lot easier and more effective.

Key focus must be laid on the homepage of your website, since this page has the greatest impact on determining whether or not visitors decide to stay on your website. It is important to keep your SEO strategies in sync with your website design and the content on it, so that visitors get what they expect when they land on your website. This can be done by choosing relevant keywords based on what you offer, instead of focusing on highly competitive keywords just to draw people to your website.

While a robust SEO strategy might succeed in leading people to your website, the baton from that point on is handed over to the website design, and that is what actually determines whether the race is won or lost!

Centex Technologies is a SEO and Website Design Company in Dallas Texas. Centex Technologies provide complete Local SEO, Global SEO, Social Media Building, Website Design, Web 2.0, 3.0 websites, Ecommerce Websites and CMS development in Dallas Tx.

Customer Retention: Tips to Keep Your Community Engaged

Once your online community is up and running on a technology platform, it is now time to focus on the best practices to engage and retain customers. Social business promotions are all about engaging your customers in relevant conversations in order to generate more sales through them. Here is a set of nine steps to a successful customer retention process –

  • Respond in a quick manner with short turnaround time – If you respond within few minutes or at most an hour, the customer would prioritize your brand over others when it’s time to buy. The conversation should ideally be fast enough so as to leave an impression as if you are present in-person with the customer.
  • Discuss outside content to keep the conversation interesting – Instead of broadcasting only your own stuff, you should discuss other relevant markets products. The customer should not get besieged with your products of your business.
  • Publicize your blog articles on multiple social platforms – Blogs are always a good starting point to let a prospective customer initiate a discussion. More the prospective customers get to know about your products, the more engaged they get with your brand.
  • Include photos and videos – Visuals are usually easy to comprehend and therefore, you should always include relevant photos and videos of your products.
  • Educate employees – Keep training your team with the latest content relevant to your business.  Your team should be able to support your campaign in an effective manner.
  • Recognize active members of your social community – Reward the customers who are most active on your social community. Putting the most active member on the spotlight would increase the engagement among other fellow community members as well.
  • Pay attention to differences in different technology platforms – Facebook and Twitter operate differently and therefore, your engagement strategies on each should be unique and different from each other. Customize the content based on the target audience.
  • Encourage offline members to onboard your community – There are several ways to get non-members join your community. A donation to a cause or charity of your choice is one way of achieving the same.
  • Deal with negative comments in a constructive manner – When confronted with negative comments, you should keep emotions out in your words and respond gently in a constructive manner. You can also take the conversation offline to resolve the conflict.

Social media provides an excellent medium to boost retention by engaging customers in real-time through various technology mediums. You should make the best possible use of this opportunity!

For more information on Social Media Marketing and SEO services in Dallas Tx, call us at - (972) 375-9654.

Internet Marketing Dallas: Benefits of Google Places Account for local Dallas Businesses

Google Places is the new web business card for local business owners in Dallas and what’s best is that it is completely free. With the advent of Google Places, business owners are in a better position to get in touch with their customers and increase their sales. It has become an indispensable tool for those who want to save on their business costs without compromising on their services. In today’s times, if anyone wants a product or service, chances are that he or she will surf online for it. Those on Google Places are easier to be tracked down by prospective customers and even their location is displayed for the customer’s convenience.

Google Places being a local search engine, is a boon for the local businesses in Dallas and the customers around as they can get in touch with one another in just a click. The following are some major benefits of being on Google Places:

  • It is much easier for customers to get to know about your business.
  • The maps make it easier for the customers to find you.
  • Important information about your business that might be relevant to customers is out there for all to see. The information could be about the products and services you offer, the modes of payment, business timings, etc.
  • The option of customer reviews helps you build a good rapport with your customers, which in turn boosts your businesses goodwill.
  • You get to know how many people are searching for your business.

To ensure your business is ranked high on Google Places, you should provide important details and anything that might be relevant to those looking for your services such as:

  • Interesting videos of how you go about your business.
  • Photographs
  • Contact information, etc.

The swifter you are at updating your Google Places page, the better rewards you will reap in terms of your ranking and consequently of the number of people flocking towards you. For example, if you have a restaurant in Dallas and want to promote it on Google Places, you should provide as much information as you can on your page about it. Post videos of how what your restaurant’s ambience is like and pictures of things that stand out setting it apart from the rest. Set a space for reviews and be prompt at getting back to them with some response.  It will not be long before people barge into your restaurant and take your profits to a different level!

We at Centex Technologies, Dallas provide SEO and Google Places Optimization Services. We also provide Internet Marketing Services to our clients in Dallas and surrounding areas in Central Texas. For more information on the same, please call us at our Dallas Office - ((972) 375-9654).

How to optimize your website for Dallas Tx

Website optimization refers to the process of making your website rank high on a search engine’s search results. The immediate benefit of this will be more viewers and eventually more customers for you. The need to rank high on the search results stems from the natural tendency of a viewer to click on to the search item that is listed on top of the list on a search engine. The lower the listing of a website, lesser is its chance to be viewed.

If you want to attract customers to your local business website in an area like Dallas, you will need to work on optimizing your website to fetch in more customers. A little time and effort on refurbishing your website will offer surprising results. For example, if you own a restaurant in Dallas, you can tailor your website to meet the needs of local customers so that they find exactly what they want on your site.
The following are some steps to optimize your website:

Google places
Listing your business on Google Places can multiply your chances of coming to the public eye. You even get to know the number of users who showed interest in your business. There are features through which you can show the directions to your place of business through maps to make it easy for the customer to track you down. This can be very appealing to customers.

Using the right keywords plays a crucial role in optimizing your website. Your keyword should be such, that are commonly searched but there should be something that sets them apart from those used on other websites.

Work on the way your website looks
The appearance of a website has a direct bearing on its search-engine ranking. Ensure its content is organized to make it simple for a customer to find what he is looking for. Get your site hosted on a fast server. Work on its design by keeping it simple and highlighting things that are relevant to customers.

Local directories
Being listed in local directories is a great way of getting exposure and increasing traffic. There are certain automated tools that work towards the submission of search engines and submit website addresses regularly to local search engines and directories.

We at Centex Technologies provide Internet Marketing & SEO Services in Dallas, Killeen and Austin areas. For more information on how we can optimize your website to get top ranks, feel free to call us at our office numbers - Killeen (254-213-4740) or Dallas (972-375-9654).

Benefits Of Customer Reviews For Your Online Business

Online businesses are flourishing like never before for various reasons. With low start-up cost and option to remain open for 24 hours a day, 7 days a week throughout the year has made online businesses a lucrative one. The best part about this type of business is that both the seller and the buyer benefit to a great extent from the provisions of customer reviews. This is something that lacks in conventional businesses. Customer reviews have revolutionized the experience of buying a product as almost 80% of the buyers read the reviews of a product before purchasing it. The following are the benefits of such reviews for an online business:-

An increase in the goodwill
Genuine Customer reviews from Google Places, Facebook Page or Yelp give the visitors on your web page an honest picture of how your business is doing and what kind of products or services you are offering. As humans we have a tendency to rely on word-of-mouth more than anything else. Positive reviews will definitely have a good impact on your goodwill and pull in more customers.

Spreading the word
When a customer comes across a review written by him on your web site, it makes him feel acknowledged. This feeling of appreciation propels him to tell those in his immediate circle about it and the word spreads like fire. It won’t be long before more people log in to your website and peek into your business offerings. It’s actually a wonderful form of advertizing.

Business feedback
Customer reviews are the best feed back for a business. They let you know about the experiences of customers on using your products or services and whether any improvement is required or not. Some customers even give valuable suggestions that can go a long way in improving your business.

Bonding with the customer
You can form a bond with the customers who have posted their reviews by replying to their negative and positive comments. Customers tend to be more loyal to businessmen who really care about how they feel and this can be a good opportunity for you to make your customers feel special.

Better search engine results
Most of the search engines give importance to the number of times your business is mentioned in reviews. Reviews increase the chances of your business to appear higher in the search results for a particular type of business.

We at Centex Technologies provide Internet Marketing Services in Dallas, Killeen and Austin. For more information how you can turn your Customer’s feedback into positive business, feel free to call us at Killeen (254-213-4740) or Dallas (972-375-9654) office.

Internet Marketing Strategies For Dallas Businesses

Internet based businesses have completely revolutionized the very definition of the word “marketing”, changing it from a face-to-face attempt at selling, to a silent endeavor, where words and images do all the talking. Successful internet marketing needs a responsive and dynamic attitude, where you need to understand that what works today might not work tomorrow, and so the learning process must continue every day.

We’ve put together the top internet marketing strategies that are sure to give a head-start to your online business-

  • Use effective SEO (Search Engine Optimization) techniques to rank high on top search engines like Google. Considering that most people use the internet to look for websites that offer what they are looking for, this should be a key part of your internet marketing strategy. You might consider hiring an SEO expert to do this part of the job for you.
  • Work on your social media reputation. Build active profiles on websites like Facebook, Twitter, LinkedIn and Pinterest, and make an effort to engage customers through them. Just creating a profile is not enough. These profiles are like your voice to connect to your current and prospective customers on a daily basis, so make the most of them. Contests, giveaways, and polls are a few of the many ideas that you can explore.
  • Use content in every possible way, right from blogging, to creating user-generated content via forums, and submitting online press releases. Blogging is a great way to build your reputation as a hub of authentic information, and if done correctly, can engage users on your website.
  • Use e-mail in the best possible manner. Be sure not to irritate subscribers off by spamming their inbox. Send short, yet meaningful emails with catchy subject lines on a regular basis. Try to keep the tone of the emails personal whenever possible.
  • Offer an irresistible freebie to customers who land on your page, and try to keep it tangible, so that you can get a list of mailing addresses, instead of just email IDs. For instance, a free book is likely to grasp more attention than a free e-book.
  • Start a video marketing campaign if you already don’t have one. A video is more efficient than the written word or even images can ever be. So use the advanced technologies to actually communicate with everyone who lands on your website.
  • Use affiliate, reseller, and associate programs to spread the word about your services and build your network of customers. Not only is this a great marketing strategy, but it also helps to sell your products, and best of all, it’s super-easy to set up!

We at Centex Technologies provide solutions for Internet Marketing to Dallas, Killeen, Austin and other Central Texas based businesses.  For more information on our Internet Marketing services, feel free to call us at Killeen (254-213-4740) or Dallas (972-375-9654) office.

Cloud Computing Security Tips

Cloud Computing offers several advantages to small as well as large sized business organizations. Its incorporating into your IT department helps in increased efficiency and effectiveness of data maintenance and business operations. However, the security aspect should not be ignored if you intend to switch to Cloud Computing services especially if confidentiality and privacy forms a major part of your business activities. There are two kinds of cloud services including public as well as private. In case of public cloud computing, there are several customers using the same hardware. On the other hand, private cloud computing helps you maintain adequate control over information related to your business. Some of the security tips that can be adopted to help guard private data are:

  • Most businesses choose not to take data back-ups as they are confident of their security level. However, this is a very common mistake as it can lead to complete loss of data in case of an unpredictable breach. Thus, it is essential to take back ups of all your data so that your organization does not end up losing important information that it requires for its day to day functioning.
  • The second security tip that can serve you in good stead is to be completely aware about exactly where your data is being stored. Based on this information, you should set up appropriate firewalls to keep out hackers and prevent the loss of valuable information. You also need to be aware about how your data is going to be handled by your cloud service provider in case it stops providing services to you. These aspects should be specified in the service contract that you sign while availing cloud computing services.
  • While scouting for different cloud computing service providers, you should conduct a thorough survey about their history and dealings with past clients. It is best to get in touch with previous or existing clients to enquire about their experiences regarding security of data.

We at Centex Technologies provide complete IT support and networking solutions. We also provide Web Development and Search Engine Optimization services. For more information, you can call us at our Killeen (254-213-4740) or Dallas  (972-375-9654) Office.

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