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How Gaming Has Revolutionized Marketing Strategies For Businesses

With one out of two adults in the United States owning a handheld device with internet access, it is becoming more important than ever for businesses to tap into the advertising potential of smartphone apps, a major part of which includes games. Smartphones have led to a boom in the online gaming industry, with an estimated 126 million Americans playing a game on their smart phone every month, making chances of you reaching prospective customers through gaming app marketing increasingly high.

The marketing strategies through smartphone games are countless, ranging from pop-up ads to marketers placing themselves in gaming apps. This marketing strategy is especially useful for businesses targeting the middle-aged demographic, which as per a recent survey by Flurry, are the leading users of game apps. Marketing through gaming apps helps you enter into the personal space of a user, with most users treating their smartphones as extensions of themselves. This makes it a lot easier to establish a deep connection with the user, which would previously be possible only through personal interaction.

However, when advertising in the gaming market, you need to have a thorough understanding of the math of the app business, where installation is not the end of the game. The real question that needs to be asked is not how many people are installing the gaming app that you are advertising on, but how many are actually retaining it. While advertising through gaming apps, you can choose between the following two options- advertising on someone else’s app, and creating your own app.

The first option makes sense for small businesses that have found a gaming app that targets their market. An example of this form of marketing is gaming companies that allow you to send coupons to smartphone users of their apps. Creating a marketing app for your business, on the other hand, is more challenging in terms of choosing the right nature of an app. “Gamification” of apps is being viewed as a great way to engage users and increase retention of the app. Your goal should be to find a way to merge your market with the kind of gaming app you choose.

A key marketing lesson to imbibe while creating a gaming app to market your business is to understand the power of free. Keeping your app free will entice more people to play your game by eliminating the risk involved in making a purchasing decision.

Centex Technologies provide Mobile Application Development Services to its clients. We also assist clients in planning and executing mobile ads and SEO.

Benefits Of Member Management System

Having a well-structured member management system can be highly beneficial to organizations, serving as an efficient means to record and manage membership data. This is especially important for organizations with sparse resources, such as non-profit organizations, where lagging behind on registrations and payments can cost the company heavily. With a modern membership management system in place, you can track payments, registrations, contact details, membership renewals, and more, in a single click. This is also a great way to distribute information among members, saving on time and other resources.

Here is a look at some of major features that make a member management system an indispensable component of every member-based organization:

  • The easy-to-search member database makes it possible to retrieve information regarding any member instantly.
  • The built-in email function helps to contact entire membership in a single go. This tool is great for sending invites, event confirmations, renewal reminders, etc. in bulk.
  • The members also have access to the member management system, which makes it possible to access information of groups joined by them, purchase products, and update contact information.
  • The member management system can also be used for event management. You can set up an event with information such as date, venue, capacity, etc. You can also control the number of registrations, send reminder emails, send invites, accept registration payments, etc.
  • New members can submit membership applications and make payments online on the system.
  • Such a system is scalable, hence making it easy to remove and add new members into the system.
  • The system can also be used to manage attendance and enable real-time tracking of the number of members attending a particular event, meeting, activity, etc.
  • A member management system is particularly useful for non-profit organizations, where these can be used to report extensively, hence meeting all the statutory needs of such an organization.
  • One-click view of current members eliminates duplication.
  • The fully-automated system makes it easy to activate new member accounts as well as deactivate old ones.
  • Along with managing membership data, the member management system can also be used for visitor management, maintaining details of every visitor on your premise.
  • The system also doubles up as an attendance management system, through which you can record attendance of members by member name, member number, units, etc. The attendance can be updated and tracked instantly through this system.

We at Centex Technologies, Dallas TX provide customized Member Management Software System to our clients. For more information call us at - (972) 375-9654