Local Business Listing (LBL) marketing is the marketing buzz word now days. Companies are focusing up on providing the best local business results to users. After tremendous success of Google Maps and Google’s Local Business Listings, other search engines and advertisement networks are working round the clock to come up with the even improved local business solutions.

Even though, prior to Google’s LBLs there were many sites like Local.com, YellowPages.com, CitySearch.com, MagicYellow.com etc listing businesses according to the city/ area but they were not so popular among the masses. With advanced geo-targeting technology, Local Business Listings have become a convenient and accurate way to get information. Now you can find pasta restaurants, saloons, clinics, plumbers, real estate agents, car wash etc (the list is endless) in your area within seconds. Such an ease of finding information has made LBLs hot favorites.

For a business like that of a specialized doctor, florist, a pizza shop or a hotel, it is now important to be listed on as many local business networks as possible. It is estimated that being listed on local business networks can boost up revenues by 5 to 10 %. If you are among featured listings or listing through paid advertisements, then depending on your business, the number of enquiries generated through LBLs can be incredible.

Advertizing giants are not only working to grab online market share for LBL but are also targeting mobile and handheld devices. Various local business apps are already in market for IPhone. On 16th Dec, Microsoft launched Bing App for Iphone enabling users to do voice search, view local business listings and find directions.

With fast changing scenario of high tech marketing, it becomes mandatory to keep up pace with the innovations. For a specialized business targeting certain area, it is extremely important to be listed on local business listings. We at CentexTech, not only list business for clients on various LBL networks but also work to optimize them to generate higher revenues for our clients. To know more, please feel free to contact us.

In the tough competitive world, the future and profit of any business depends on the marketing and the economic growth of the company. And as far as marketing is concerned, in present situation advertisements play an equally important role in the marketing of a product. Among other mediums, online advertizing is one of the most effective and profitable method to generate results. Google Adwords is one of the advertising programs used worldwide to generate effective sales or business leads.

AdWords is Google's flagship advertising product. It is also the main source of revenue for Google. AdWords program includes local, national, and international advertisement distribution through pay-per-click (PPC) advertising. Through Pay-per-click system, an advertiser is charged certain (bid) amount every time a user clicks on the advertisement. Advertisers have flexibility of choosing their daily campaign spending limit.

An advertiser can display advertisements on Google Search or Google Content Network. Advertisers can selectively target their marketing campaigns with keywords, language selection and region selection. Effective tracking system of Google Adwords allows advertisers to keep a track on advertisement performance and calculate the ROI. You can view detailed demographics of your site visitors thorough advertisements displayed on Google search/ Google website network, when you couple Google Analytics with the website.

Through Google Adwords, you can choose advertisement in text format, banner format, or video format. You can use various tools present in Adwords account to fine tune your advertizing campaign. Google’s state of the art system allows only relevant and genuine clicks to be charged. With continuous improvements in Adwords technology, Google AdWords is one of the most rewarding online advertizing programs.

You can hire Google Adwords campaign management professional to set up and manage your Google Adwords account.