A slow loading website can be extremely harmful for a business. Instead of generating business, it might have negative effect on potential customers as they can get frustrated waiting for pages to show up. A website that loads fast plays an important role in generating leads and converting visitors into customers. It has been observed that if a website does not load within 8 to 10 seconds, there are higher chances that the users will abandon the website. This is true both for the desktop and mobile websites.

Given here are some tips that can help to reduce your website’s load time:

• Optimize HTML Code: Make sure that your website has a light interface and takes minimal load time. For this, there should not be any unnecessary tags and broken links. Also, remove any links that redirect the users to an error page.
• Minimize HTTP Requests: A website’s performance is significantly determined by the time it requires to download several components of a page. This may include Flash, JavaScript, images, style sheets etc. Keeping this in mind, you can reduce your website’s load time by reducing the amount of HTTP requests by merging files, scripts and CSS.
• Compress Images: Although high definition images can enhance the overall look of your website, it can severely increase its load time. Try to limit the use of images as far as possible. If images are necessary, make sure you compress their size so that they do not take much time to load.
• Enable Browser Caching: When a user visits your website, the elements on each page will be stored on user’s system in the form of cache. This way, the browser does not have to send another HTTP request the next time your website is accessed from the same device. This will also help to reduce its load time.
• Simplify Design And Layout: Try to keep the interface and design of your website as simple as possible. Including too many graphics ad buttons can make your website load much slower.
• Eliminate Unnecessary Plugins: Using excessive plugins in your website can increase its load time, create security threats and can even lead to crashes or other technical problems. To avoid this, you should selectively disable all the unnecessary plugins and then measure the performance of your website.

Centex Technologies provides efficient website designing solutions to the businesses in Dallas, TX. We aim at creating user friendly websites with maximum usability and minimum load time. For more information, you can call us at (972) 375 – 9654.

With more than half of the users accessing the World Wide Web through their smartphone, creating a mobile friendly website has become even more important. Even if you have a well-designed and attractive desktop website, users might be disinterested if it is not responsive to mobile devices. You may lose out on a significant number of your potential customers if you do not have a website specifically optimized for small screen devices.

Listed below are some useful tips on optimizing your website for mobile devices:

• Opt For Simple Design: Your website design should be as simple as possible so that the users can easily find what they are looking for. For instance, most mobile users will probably access your website to quickly search for your address or contact details. Make sure that all such important information and call-to-action buttons are overtly visible.
• Cut Down On Image Use: There can be nothing more devastating for a mobile website than the use of large and high definition images. In order to create a fast loading website, restrict the use of images as far as possible, particularly from the homepage. If absolutely necessary, prefer inserting smaller images.
• Simplify Navigation: Visitors should not face any difficulty while navigating through your website. Make sure you provide clear categories and sub-categories for all the products or services you offer. Scrolling of menu should be vertical instead of horizontal to facilitate user accessibility. Also, provide a link for ‘back to top’ and ‘home page’ as well as a search box on every web page.
• Use Targeted Content: The biggest element of optimizing a website for mobile devices is to use highly targeted and brief content. It should be focused around your key products and services. Try to prioritize information in order to achieve a better conversion rate.
• Eliminate Pop-Up Windows: Mobile users find it quite annoying when they have to deal with pop-up windows. Although they are convenient for a desktop website, switching between multiple tabs is not conducive on a mobile device. If it is necessary to use pop-ups, provide an alert to the users that they are being redirected and how they can get back to the original page. 

For more tips on how to optimize your website for mobile devices, contact Centex Technologies at (972) 375 – 9654.