Content Marketing is a planned marketing approach in which insightful information is created and shared to attract targeted audience.  Right from blogs, videos, infographics to press releases, webinars and podcasts, almost every marketing strategy relies on high quality content. Let’s discuss how these strategies can help you to promote your brand, business, and foster customer relationship.

• Blog Posts: A blog is an effective tool to reach new customers. It provides extensive information and opinions about a business and its products. Regular blogging also helps to achieve higher search result rankings.

• Social Media Marketing: Sharing informative content along with relevant hashtags on popular social media platforms like Facebook, Twitter and Instagram can increase your reach and also generate traffic to your website. 

• Video Marketing: If a video is rich in content and graphics, more and more people will be compelled to watch and share it. Videos can go viral and can generate traffic and leads for a business. 

• Email Marketing: Emailing is a traditional form of content marketing where business related information such as offers, promotions, discounts, news etc. is shared with existing and prospective customers to promote sales. 

• Infographics: These refer to visual representations of information. It uses content, data, images and graphic to convey information quickly and clearly. Infographics provide clear and concise information to the audience by displaying trends and patterns.

• Webinars: Online lectures, workshops and presentations over video conferencing are effective forms of content marketing as well. 

Importance Of Content Marketing

• Demonstrating Business Competence: High quality and appealing content provides idea about business competence. Unique and informative content presented in the right manner can help a brand to stand differentiated from other competitive products/ brands and clearly helps in favourable purchasing decision. 

• Derive Profitable Business: Almost 57 % of purchase decisions are made on the basis of trust in particular brand. Genuine and perfectly presented content helps to build trust which in turn helps to generate sales for the business. 

• Retaining Customers: The content published at its best can engage discussions and improve trust into the brand. This will also keep customers engaged with the brand and will make them curious about the future products to be launched.

• Reaching Untapped Audience: An enlightening and appealing content acts as a driving source for readers. It provokes discussions and conclusions based on information and ideas shared in the published content. Therefore, more people will be driven to the brand which helps in capturing untapped audience.

• Improves Search Engine Optimization: With proper usage of keywords within content, the search engines are able to index the website for targeted keywords. It helps in higher search engine rankings and increased customer base.

For more information about content marketing, contact Centex Technologies at (972) 375 - 9654.

Higher search engine rankings are desired by every website. This is very important for establishing a strong online presence, getting more traffic and generating more income from your website. Article submission to directories is a great way to gain search engine positioning and improve your sales and profits.

Search engine marketing is one of the best website promotion strategies for strengthening your Google rankings. It involves the placement of your website on search engines through pay-per-click advertising and free placement. While PPC marketing is considered more effective, many marketers start with free placement.

A vital component of website promotion, article submission to directories allows you to enhance the search engine rankings of your site. While submitting articles, you have the option of including a resource box containing contact information, interests, website link or business details. To increase web traffic to your site, take note of the ideas given below:

Good quality backlinks and higher link popularity ensures better ranking on search engines. When listed on directories, your articles can give hundreds or thousands of backlinks. Higher the number of sites linking to your website, greater will be the importance of your site to search engines. In the end, it increases your website traffic and sales.

Optimization of your articles is also needed for improving the search engine optimization. Smart use of keywords as well as meta tags in articles make them search engine friendly. With optimal SEO, your articles stand a greater chance of acceptance and higher search engine rankings. However, this must not compromise the quality of information provided to the readers.

Blogs, ezines and informational websites are good alternatives for publishing your articles. These are followed by thousands of free users as well as subscribers. Even their backlinks can increase the popularity of your link and improve the search engine ranking.

Writing high quality articles indicates that you are an expert or authority on specific topics. This is an important way to increase your credibility and develop your brand visibility.

Making use of the resource box provided with articles for submission can work as free advertising for your site. In contrast to a conventional advertisement, this allows people to trust you and visit your site to take action on your offer.    

For More SEO Strategies, contact Centex Technologies - Central Texas SEO Company