There are millions of mobile apps available on the app store. However, there are certain reasons why some apps gain high popularity, become a fad and have over million users whereas some are not able to get even thousand downloads. So, it is important to analyze what makes a mobile app a hit or a failure. Here we have listed certain potential reasons due to which a mobile app generally fails.
- Poorly Researched Market & Audience
The biggest reason why a mobile app does not qualify to enter the list of most popular/downloaded apps is lack of research. This has two main causes, either failing to specify your target market altogether and marketing your app to wrong set of people or not being able to understand what your target market actually wants. Although, market research is a time taking task but it is definitely worth. It helps you channelize your efforts in the right direction.
App stores are already full of similar apps. So why would a user download an app created by you?
They would do so only if it has some feature which other apps don’t have. Your app should have a unique value proposition that differentiates it from others and also optimizes the user experience. Users always welcome new, innovative and useful app ideas.
It is important to develop apps both for android and iOS devices. While doing app developer should keep in mind how a user interacts with different devices.
If your app faces performance issues, takes longer time to load and has features that are difficult to access then it is definitely something to worry about. People usually uninstall an app that is not able to offer a compelling user experience.
- Improper Mobile App Testing
The biggest blunder that you can do is to launch your app without testing. It is important to test it so that all the bugs can be removed beforehand, because if you don’t, then you yourself give users a reason to uninstall your app. Hundreds of things can go wrong and the app might just crash. So it is always advisable to test the app before launching it on app stores.
An attractive yet user friendly app goes a long way. So it is a prudent decision to hire a professional app developer who understands the intricate details and possess knowledge as well as skill to develop an optimized mobile app.
To know more about mobile application development, contact Centex Technologies at (972) 375 – 9654.