26. April 2012 12:30
Facebook tops all the social networking sites with more than 500 million subscribers. It’s a great medium to connect with long lost friends and family members we can’t meet often. It has not only revolutionized the experience of interacting with friends and keeping a tab on their current activities, but has also transformed the concept of business. It’s a unique business tool that has great potential for marketing products and services.
Facebook offers businessmen, organizations and merchants facilities to create a business page, a group or facebook advertisements to promote products and services to those on the network. Another option that businesses can avail is facebook pages. Creating a facebook page and integrating it with apps is a great way to make a business’s presence felt. It’s the best way to interact with potential customers and circulate news and other updates related to products and services being offered. It’s also very easy to create an advertisement through facebook ads. While creating the ads, one can target a specific location, sex, age, keyword, relationship status, workplace or college. Facebook automatically delivers the ads created to the desired audience throughout the network.
It’s a perfect place for merchants and customers to interact with each other. Businessmen can instantly get in touch with millions of potential customers. The customers also have access to special promo offers and discounts offered by the merchants. It’s a win-win situation for both parties. Facebook offers a simple, free and effective opportunity to build online presence. There are certain apps that are very helpful when it comes to promoting your business. The following a list of some useful apps:
- Networked Blogs app
- Social RSS
- Simplaris BlogCast
- Define Me
- Proffesional profile etc.
It’s important to keep in mind that creating a page on facebook is just half the battle. Most of the people just get stuck at this point and never show up again. Be sure to devote enough time on developing your business oriented page. Configure your privacy settings to let everyone see your page unlike what you would do on your personal page. Keep interacting with your contacts and make sure they know you are in touch with their posts. Strike the right balance between getting too personal and too business-like. In addition to the textual information posted on your page, dress up your posts with some multimedia messages too. A new age business tool, facebook can do wonders in helping your business touch new heights!
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