24. January 2011 15:48
Creating an online shop can be greatly rewarding, if you have excellent products to sell, then internet is the right market place for you. Not only you can create a web based online shop easily and in a cost effective manner, but there are plenty of ways to promote it as well. With advancement of technologies and coming up of new applications, you have to take care of planning features are various levels. For creating an effective ecommerce application, the following features should be taken care off.
- Easy user interface allows people to come on your application and look out for details or buy products conveniently. A simple design and navigation should be the first step in creating a ecommerce store.
- Descriptive content should be provided on detail pages of all products. This is not only good for users to understand the products in a better way but also is a good strategy for search engine optimization.
- Secure checkouts are MUST. This would not only generate confidence in buyers but also saves you from legal hassles that may arise due to any hacking into the system.
- URLs create should not be in the query form. They should be joined by words describing the page or product. For example – domainname.com/digital-camera.aspx. This is an excellent way to get your products and individual pages in the search engine ranks.
- Product images should not be blurred and where possible provide various sizes and color options.
- Customer information should be kept in a secure manner. Also a user should be able to get complete history of what he has purchased etc.
- For promoting your business, you may need to send out Newsletters to your existing customers or get people to join in as affiliates. For the same, you would want to incorporate features to send multiple business promotional messages in form of newsletters and a tracking enabled affiliate system.
- Product search plays the most important role in ecommerce solutions. A careful thought has to be given on how search will be performed by the users and accordingly application is created. It has to be made very sure that user should reach the products they are searching for in very few steps and in a convenient manner.
We at Centex Technologies provide complete Ecommerce solutions to our clients globally. We do an extensive research on client’s requirement and business model and create the ecommerce application accordingly. For more information, please feel free to call us at – (254) 213 4740