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Benefits Of Optimizing Photos On A Website

No matter how amazing your web design is, it is of no use if users have trouble loading your page and the images on it when they visit your website. Lagging speeds and images that refuse to load are every web user’s pet peeve, and as a web master, the simplest thing you can do to make sure your website loads quickly, is effectively optimizing the photos on it. While faster loading time is a key benefit of photo optimization, here’s a look at some of its additional benefits-

  • Photo optimization for your website is that it is a way to promote your products discreetly by actually showing them to your users.
  • Optimizing photos on your website also helps you to figure in image search results on search engines like Google, Bing, and Yahoo. This could be a great advantage considering the significantly lower competition in image search.
  • Having a compelling image could make all the difference when it comes to getting noticed among a pool of search results. This is because people are generally more visually stimulated, because of which a picture, of say, home décor, is likely to catch one’s eye much quicker than a block of text on how to decorate your home.

So how exactly can you optimize photos on your website and ensure a positive user experience? Here are a few simple tips-

  • The first step is to resize your images by choosing PNG and JPG files over GIF files, and further compressing these images. This results in images that load a lot faster when a user visits your website, yet look just the same as their heavier versions. The key lies in striking the perfect balance between compression and quality.
  • You could also make use of the various image optimization tools available online. These include tools like Shrink O’Matic, Smush.it, GIMP, RIOT, ImageMagick, etc., all of which are easy to use, and help save a lot of time and resources for image optimization.
  • Renaming your images with keyword-rich and descriptive titles is also an effective photo optimization strategy that could help you rank higher in image search results. The titles should be brief and concise, and should be an accurate description of what the image is about.
  • Adding an alt-text and defining the height and width of the image in its HTML code is also instrumental in boosting loading speed.

Centex Technologies, Dallas provides faster loading websites for its client across Texas. For more information, call at - (972) 375-9654

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