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Tips For Implementing BYOD In Your Organization

Over the years, the Bring Your Own Device (BYOD) policy has become an accepted norm in organizations across the globe. Employees are continuously using their smartphones to access company’s network, download important files and share sensitive data for collaborative projects. However, a number or organizations are still looking for ways to implement a strong BYOD policy, which increases employee productivity and eliminates any potential security risks.

Tips for implementing BYOD in your organization:

Specify Which Devices Are Permitted

Firstly, you need to set clear policies regarding the devices that are allowed to be used for work. Depending upon the network settings and security measures, you should decide the devices that will be supported. For instance, most organizations permit the use of only iOS devices due to their advanced security software and privacy-enhancing features.

Establish Strict Security Policies

Before allowing the employees to bring their own device, make sure you mandate a strong password policy. Ask the employees to lock their device using complex log in credentials and change it at frequent intervals. This will prevent unauthorized access to the official accounts and sensitive information, even if the device is lost or stolen. You can also require two-factor authentication for employees who access company’s financial details or client information on their mobile device.

Install Mobile Security Software

You cannot have complete control over the type of information an employee accesses through his smartphone. Malicious file downloads and spam websites can install malware on the device which may jeopardize the security of files stored in it. Therefore, you should make it mandatory for them to install an anti-virus software and run frequent scans to detect as well as remove any potentially dangerous application. You can even choose a security software that offers additional features, such as device tracking and remote wipe.

Decide The Apps That Will Be Allowed

This applies to all the devices that connect to the corporate network, be it your organization’s computer system or the employee’s personal smartphone. You should restrict the use of social networking applications, games, remote desktop access, VPN and other software that may pose a threat to the company. You can also block downloading of applications from third party sources.

For more tips on successfully implementing BYOD policy in your organization, feel free to contact Centex Technologies at (972) 375 – 9654.

Tips To Reduce Your Website’s Bounce Rate

If you are struggling to attract users to your website or not getting the desired number of conversions, there may be a problem with your site’s layout, navigation, design or content. It is extremely essential that you keep a check on your website’s bounce rate in order to drive targeted traffic and make them stay longer, or even convert into customers.

Here are some tips that can help you reduce your website’s bounce rate:

  • Post Engaging Content: Firstly, you must make sure that the content you post on your website is engaging and unique. It should be able to compel the visitors to read till the end. Your purpose should be to deliver valuable, informative and entertaining content, written in simple language that can be easily understood.
  • Focus On Readability: In addition to content, you should focus on making the post easily readable for the users. If you provide information in a poor format and tiny fonts without any subheadings, people are more likely to lose interest and leave your website. You must use big and fathomable fonts, with sufficient spacing to make it easy for the visitors to read the content.
  • Reduce Loading Time: If your landing page takes more than 6-10 seconds to load, it is more likely that the visitors will leave the website. Thus, you must use optimized images as well as graphics and remove all the unused style elements, to ensure a fast loading website.
  • Responsive Design: Nowadays, many people use small screen devices like tablets and smartphones to access the internet. If your website is not optimized properly, it will affect their viewing experience, ultimately resulting in a high bounce rate. A responsive website adjusts its layout, fonts and navigation according to the screen size and orientation of the device in which it is being viewed.
  • Review Navigation Menu: Your website’s navigation should be designed in a way that allows the users to reach the desired page with the minimum number of clicks. You should clearly classify your menu according to relevant categories and sub-categories. The navigation bar should also be easily accessible either horizontally at the top or vertically through the side of all web pages.

For more tips on reducing your website’s bounce rate, feel free to contact Centex Technologies at (972) 375 – 9654.

Common Interaction Design Mistakes

User interaction design is one of the most complicated parts of web design. It involves creating intuitive interfaces to increase visual appeal and at the same time, enhance user experience. In order to create a perfect interaction design, it is important that you analyze the behavior of your audiences and implement the correct strategy in order to generate maximum conversions.

Here are some of the common mistakes that you must avoid while designing an interaction for your website:

  • Excessive Innovation: Though interaction design requires creativity, including too much of it may ruin your website’s overall usability. It is important to create interaction according to the objective of your website otherwise it would not serve the purpose it intends to. Users expect an ideal combination of innovation and familiarity in the navigation. Being too creative may make them leave your website.
  • Confusing Navigation: When a user visits your website, he expects a clear and properly categorized navigation menu. You should make sure that you use the standard categories in your website’s menu – about us, products/services, contact us etc. For instance, if you are an online apparel seller, you should clearly categorize the products so that the users are easily able to find what they are looking for.
  • Clutter: Placing too many elements above the fold can make the visitors confused about the next step to perform. Instead of stuffing your website with multiple calls to action, promotional content or images, you should stick to simplicity and aestheticism. Your home page should include only those elements that your visitors may want to see at the outset, i.e. about your company, key products/services, contact details etc.
  • Lengthy Forms: The contact form on your website should also be designed and styled efficiently. Whether it is to contact your company, subscribe to newsletter or register on the website, make sure you do not include unnecessary form fields. Ask only for the information that is absolutely required.
  • Wrong Color Selection: You should choose colors according to the type of your business and target audiences. There should be a proper contrast between the background and main elements to establish a visual hierarchy. The color, shape, size and position of the call-to-action buttons should also be thoughtfully determined so as to generate better leads.

For complete interaction design solutions in Dallas, TX, contact Centex Technologies. For more information, you can call us at (972) 375 – 9654.

Signs Your Business Needs A Website Redesign

Having a cutting-edge website is crucial for the success of any business. It is the first thing that elicits the credibility of your brand. If your website has an outdated appearance or confusing layout, people will quickly bounce back and move to your competitor’s website. Thus, you should consider redesigning your website to keep it compatible with the current trends.

Here are some of the common signs that your business needs a website redesign:

  • Not Responsive: With increasing use of smartphones and Google penalizing non-responsive websites, having a mobile-friendly site has become the need of the hour. Failing to have a responsive design means that if a mobile user lands on your website, the lack of proper optimization can immediately repel him. A responsive website will automatically adjust to any screen size in order to provide a consistent user experience.
  • Outdated Layout: A website that has been designed years ago or seems to be outdated as compared to your competitors’ website also needs to be redesigned. Redesigning your website using advanced techniques will give it a complete facelift and improve your business’s perception among the users.
  • Difficult To Navigate: Ideally, your website’s navigation should allow the users to reach on the desired web page in not more than two or three clicks. Browsing through your website should not be a difficult task for the visitors. Website redesign will also help to keep the site clutter free and the make call-to-action buttons more noticeable.
  • Slow To Load: Having a website that takes more than 10 seconds to load can lead to losing a lot of potential customers. It is also possible that you might not be ranked well in Google as compared to other faster websites. Redesigning can fix all the issues that are slowing down your website and make it up-to-code.
  • Not Converting Leads: No matter how visually appealing your website may be, the ultimate goal is to generate leads that convert. If you are not getting the desired results, you might need redesigning to identify and fix the issues.
  • Decline In Traffic: If your website is witnessing a steady decline in the amount of traffic received, redesigning your website's structure may provide a solution. It can also help achieve a better ranking in search engine result pages.

For effective website redesigning services in Dallas, TX, get in touch with Centex Technologies. We strive to transform your website to improve its functionality and appearance. For more information, you can call us at (972) 375 – 9654.

Tips To Optimize Landing Pages For Better Conversions

Creating a website’s landing page involves much more than simply designing a template and putting up a download or email subscription form. There should be a seamless combination of informative and influential content, an attractive offer as well as a visually appealing design. Optimizing your landing pages correctly can increase your conversion rate significantly. The ultimate goal should be to generate leads, increase profits and ROI for your business.

Given here are a few important tips that can help to improve your landing page conversions:

  • Improve Congruence: While optimizing your landing page, make sure that you offer exactly what the users are likely to expect. You should not use your website’s home page as the landing page. This is because the home page provides a general introduction to your business. However, the traffic driven through paid ads or organic search results should find information relevant to the message they initially clicked on.
  • Focus On Headlines And Content: A well phrased headline can greatly influence the success of your landing page. It reassures the visitors that they have been directed to the right page, thus, encouraging them to find out more. The content should be catchy, relevant, short and able to fulfill the intent of the page. You should provide a few sentences stating the idea behind the page and why the visitors should use your products or services.
  • Relevant Form Fields: There should be a fine balance between the information asked in the form field and your call-to-action. The lengthier your form is, lesser will be users’ interest in filling it out. You should try to keep your form fields to a minimum, including only the mandatory information such as name, contact number or email address. If you want to include additional fields, keep them as optional to avoid losing leads. 
  • Test Call To Action Button: A visible and well-designed call-to-action button is important to guide users to the next step. It should be placed at an optimum position on the landing page, without requiring the user to scroll down. You can try and test different phrases, such as ‘Sign Up’, ‘Request A Quote’, ‘Buy Now’ or ‘Contact Us’ according to your business objectives.
  • Include A Reason To Act: Creating a sense of urgency gives your users a reason to convert. For instance, if you are offering a time bound sale or deal, put it up in the headline or other prominent location on the landing page. The more urgency you create, higher will be your conversion rate.  

We, at Centex Technologies, can help you optimize your website’s landing pages effectively. For more information, you can call us at (972) 375 – 9654.

Benefits Of A/B Testing

A/B testing, also called as split testing, is a process of experimenting between two or more variants of the same web page to determine which of them achieves more conversion rate. It involves validating that any changes made in the design or layout of your website is yielding better performance before you make changes in the site code. A/B testing allows you to assess different elements of your website including:

  • Placement, design and color of the buttons
  • The location, text or color of call-to-action
  • Product pricing
  • Headlines and product descriptions
  • Product placement and photos
  • Appearance and layout of website
  • Length of text on each page

Benefits of using A/B testing for your website:

  • Measure Performance Differences: A/B testing allows you to have an accurate measure of your website’s performance between two different alternatives. You just need to collect the recorded data to compare the results.
  • Measure Actual Behavior: While you are creating a website, it might be difficult to judge how a certain design or navigation would perform. By using A/B testing, you can get it evaluated by the real customers and have a better idea about the preferences of your target market. This will help you offer desirable products and services to your clients.
  • Increase Conversion Rate: A/B testing enables you to boost conversion rates on your landing pages as well as increase your current leads with the help of proven techniques and methods.
  • Improve Content: A/B testing helps you in initiating a successful content marketing campaign. It lets you know what type of data is given positive feedback by the users. Thus, you can make the required changes in your existing content adequately optimized for the target customers.
  • Lower Risks: A/B testing considerably reduces the risk involved in major decisions like marketing strategy and pricing. Analyzing consumer behavior before implementing anything increases the chances of success. With A/B testing, companies can appropriately invest their resources to yield maximum results and greater ROI. 
  • Easy To Design: The A/B test does not need to be carefully or technical designed to achieve accurate results. All you need to do is to decide the number of versions you want to test and split your website’s traffic among them.

Regardless of which things are you evaluating in your website, A/B testing is a simple and cost-effective way to know precisely which option will work the best for you.

Tips On Reducing Website Load Time

A slow loading website can be extremely harmful for a business. Instead of generating business, it might have negative effect on potential customers as they can get frustrated waiting for pages to show up. A website that loads fast plays an important role in generating leads and converting visitors into customers. It has been observed that if a website does not load within 8 to 10 seconds, there are higher chances that the users will abandon the website. This is true both for the desktop and mobile websites.

Given here are some tips that can help to reduce your website’s load time:

  • Optimize HTML Code: Make sure that your website has a light interface and takes minimal load time. For this, there should not be any unnecessary tags and broken links. Also, remove any links that redirect the users to an error page.
  • Minimize HTTP Requests: A website’s performance is significantly determined by the time it requires to download several components of a page. This may include Flash, JavaScript, images, style sheets etc. Keeping this in mind, you can reduce your website’s load time by reducing the amount of HTTP requests by merging files, scripts and CSS.
  • Compress Images: Although high definition images can enhance the overall look of your website, it can severely increase its load time. Try to limit the use of images as far as possible. If images are necessary, make sure you compress their size so that they do not take much time to load.
  • Enable Browser Caching: When a user visits your website, the elements on each page will be stored on user’s system in the form of cache. This way, the browser does not have to send another HTTP request the next time your website is accessed from the same device. This will also help to reduce its load time.
  • Simplify Design And Layout: Try to keep the interface and design of your website as simple as possible. Including too many graphics ad buttons can make your website load much slower.
  • Eliminate Unnecessary Plugins: Using excessive plugins in your website can increase its load time, create security threats and can even lead to crashes or other technical problems. To avoid this, you should selectively disable all the unnecessary plugins and then measure the performance of your website.

Centex Technologies provides efficient website designing solutions to the businesses in Dallas, TX. We aim at creating user friendly websites with maximum usability and minimum load time. For more information, you can call us at (972) 375 – 9654.