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Ways To Get The Most Out Of Mobile Payment Systems

Payment methods have altered between a number of means, from cash, checks, credit cards, debit cards to the latest being mobile banking and ecommerce. Including a mobile payment option within your online business can help to lessen overheads, boost your ROI and upsurge productivity. However, with so many payment systems available, the biggest challenge that comes up is to choose the most effective one. Given here are a few tips that can simplify the process and help your business make the most out of the mobile payment system:

Determine Your Requirements

There are a number of mobile payment providers with each of them serving to specific types of transactions. It is essential that you comprehend your requirements and the nature of your business operations to choose the one that perfectly caters to your needs. For instance, if you want to process only credit or debit card transactions, integrating a basic payment gateway can be sufficient. However, if you want the system to support customer rewards and loyalty points program, you must opt for the one designed to serve the purpose. Some mobile payment systems are designed to carry out transactions in different currencies, while others provide for specific countries or regions.

Analyze Your Budget

You should analyze the costs associated with your mobile payment system. These may include the monthly or annual fee structure, charges for necessary equipment and provider’s terms or conditions. You must carefully read the fine print to make sure that the payment system you are considering is appropriate for your business activities. You may need to pay higher charges based on the transaction type and volume that has to be handled.

Understand the services provided

Verify that your mobile payment system provider processes all transactions in compliance with the security standards laid down by the Payment Cards Industry (PCI). This will help to safeguard your customers’ sensitive information such as email ids, passwords, credit/debit card numbers and other financial details. If your payment gateway is not PCI complaint, you may have to face lawsuits in the event of a data breach.

Choosing an appropriate mobile payment gateway depends upon how well the system is able to accommodate your business requirements.

We, at Centex Technologies, provide mobile payment system integration services for online businesses. Our website development team is experienced in PayPal, CCAvenue, and 2Checkout gateway integrations. For more information, you can call us at (972) 375 – 9654.

Client Side Code Versus Server Side Code

While there has been a continuous debate if client side scripting is better than server side scripting, we believe that a mix of both is best for any web application or portal. Here we have outlined some of the pros and cons of both.

Client Side Code

The client side code is inserted in the web page itself and is executed on the user’s internet browser. The scripting languages that can be used to write client side code include JavaScript, HTML and CSS. However, for your web application to be displayed properly, the browser must support these languages.

Advantages of client side code:

  • Allows for more interactive and quick loading websites
  • Immediate execution of client’s requests as they do not require to contact the server
  • May enhance the usability of websites for browsers that support the code

Disadvantages of client side code:

  • Every browser does not support scripts. Hence, some users might face difficulty if substitutes such as HTML have not been provided
  • Requires more time and effort to be developed
  • Every version of different browsers supports the script differently. Therefore, more testing is required.

Server Side Code

In a server side code, the website script is processed on the server before being downloaded by the internet browser. In this way, the requested web page or application is displayed as a regular HTML page while it is being loaded. The scripting languages for server side code are PHP, ASP.NET, Perl, Python, Java Server Pages etc.

Advantages of server side code:

  • Reduces load on the user’s computer
  • The site can be configured to use a content management system to simplify publishing, editing etc.
  • Website load times are generally reduced

Disadvantages of server side code:

  • Server side scripting does not offer as seamless experience for users as client side scripting does.
  • Scripting software must be installed on the server

As each of them has their own usability, most websites use a combination of both client side and server side code. The former one is good for sites that require attractive appearance and user interaction. The latter one can be used for those that require posting dynamic data.

Tips On Reducing Website Load Time

A slow loading website can be extremely harmful for a business. Instead of generating business, it might have negative effect on potential customers as they can get frustrated waiting for pages to show up. A website that loads fast plays an important role in generating leads and converting visitors into customers. It has been observed that if a website does not load within 8 to 10 seconds, there are higher chances that the users will abandon the website. This is true both for the desktop and mobile websites.

Given here are some tips that can help to reduce your website’s load time:

  • Optimize HTML Code: Make sure that your website has a light interface and takes minimal load time. For this, there should not be any unnecessary tags and broken links. Also, remove any links that redirect the users to an error page.
  • Minimize HTTP Requests: A website’s performance is significantly determined by the time it requires to download several components of a page. This may include Flash, JavaScript, images, style sheets etc. Keeping this in mind, you can reduce your website’s load time by reducing the amount of HTTP requests by merging files, scripts and CSS.
  • Compress Images: Although high definition images can enhance the overall look of your website, it can severely increase its load time. Try to limit the use of images as far as possible. If images are necessary, make sure you compress their size so that they do not take much time to load.
  • Enable Browser Caching: When a user visits your website, the elements on each page will be stored on user’s system in the form of cache. This way, the browser does not have to send another HTTP request the next time your website is accessed from the same device. This will also help to reduce its load time.
  • Simplify Design And Layout: Try to keep the interface and design of your website as simple as possible. Including too many graphics ad buttons can make your website load much slower.
  • Eliminate Unnecessary Plugins: Using excessive plugins in your website can increase its load time, create security threats and can even lead to crashes or other technical problems. To avoid this, you should selectively disable all the unnecessary plugins and then measure the performance of your website.

Centex Technologies provides efficient website designing solutions to the businesses in Dallas, TX. We aim at creating user friendly websites with maximum usability and minimum load time. For more information, you can call us at (972) 375 – 9654.

Ecommerce Web Development

Ecommerce has become increasingly popular in the present times and there are a number of websites offering customers the ease of buying various products from the comfort of their home. However, with such a huge competition in the industry, it is very important to have a website that is easy to navigate and attracts prospective buyers.

Here are some of the important tips that can help you design a user friendly ecommerce website:

  • Neat and organized layout: This is the most important pre-requisite of any website. Users visiting a website should find it easy to navigate through different pages. You must also make sure that you choose a responsive website design that is adaptable to devices of different screen sizes.
  • Organized content: Users should be able to easily search for the product they are looking for. Make sure you differentiate the products with categories and sub categories. The drop down menu should clearly indicate the different categories of a specific product. Link to important pages such as home page or check-out should also be easily accessible by the users.
  • Home page content: Home page is the perfect place to give a complete overview of all your website products, discounts, offers, free shipping services etc. Make sure you utilize this space to the maximum.
  • Product description: Users are generally cautious about purchasing online products due to the inability to touch it. You can compensate for it by providing high quality pictures with HD resolution and detailed description about the product.
  • Add reviews columns: Apart from the image and description, people also prefer to read the reviews before buying a particular product.
  • Colors and fonts should be appealing: Simplicity is the key to a user friendly website. Use cool colors that are easy on the eyes and fonts that are easily readable by the users.
  • Easy payment gateway: You should try to make payment process as convenient as possible for your customers. There should not be too many clicks required between browsing the product and buying it. 
  • Reduce loading time: Make sure your website takes less time to load which should not be more than 5 seconds. Waiting for any page to load can lead to a user leaving your website and visiting the one of your competitors.

Keeping these small website design tips in mind will make sure that users will definitely like the shopping experience through your ecommerce website.

Call us at (855) 375-9654 for complete Ecommerce Web Development and Internet Marketing services.