With more and more people browsing internet on their tablets and smartphones, it has become extremely important to design a website that works efficiently across multiple platforms. Few years ago, it was considered necessary to create a separate mobile based version of the website. However, the whole process was much time consuming and costly. The recent concept of Responsive Website Design (RWD) has come up as an easy solution to this problem.

A responsive website has the ability to adjust according to the screen size of the device on which it is being browsed. Such website is easy to maintain and also eliminates the need to formulate two different SEO plans for either one. Although one of the major advantages of a responsive design is auto adjustment of various website elements on different devices, responsive website designs can also be of great help in getting your website to rank higher among the search engine results.

Here are some of the SEO benefits of a responsive website design:

• One URL for one website: Having separate desktops and mobile versions of a website would essentially mean two different URLs to maintain. This caused a difficulty for the mobile versions to rank higher in SERPs. A responsive website, on the other hand, allows you to concentrate all your SEO efforts and link building towards a single URL. Additionally, you can use social shares for just one URL.
• Enhanced user experience: A responsive website design will make it easier for the users to find, read and share content. If the visitors are browsing your website on a mobile, they should easily navigate through your website content just as a desktop user. Also, whenever a user visits your website through a social media link - whether on a laptop, tablet or mobile- the content will be easy to read and navigate.
• Google rewards responsive websites: The search engine giant also gives preference to responsive websites when mobile users search for local businesses.Responsive design websites have the same URL and HTML as their desktop counterparts, making it easier for Google to search and index content.
• Reduces high bounce rate: A high bounce rate occurs when your website does not provide quality content, thus, lowering your ranking in SERPs. If the visitors are quickly leaving your website without navigating to any other page, it is an indicator that they are not getting relevant information. A responsive website design makes it easy for the users to search content by providing the same content as the desktop site, but in a well-designed manner.

We, at Centex Technologies, provide complete website designing services in Dallas, TX. For more information, feel free to call us at (972) 375 – 9654.

Internet marketing for any business owner involves two major facets- website designing and search engine optimization, or SEO. While the website is the first line of contact between the business and its online audience, SEO is the gateway that directs these users to the website. This explains the interrelation between website design and SEO, and the need to structure both these strategies around each other.

A website that’s designed without taking into account SEO could adopt the most attractive layout, yet still fail to be successful due to the lack of visitors. Similarly, the best SEO strategies are of no use if they are being used for a website with an unappealing design. It thus becomes imperative to build any business website around SEO principles and strategies, taking into account aspects like the use of relevant keywords in the website’s structure. The first step to this is clearly laying out the purpose that the business wishes to achieve through its websites, which is important in order to identify the ideal keywords for your business.

Before you can adopt an SEO strategy, you must also make some critical decisions regarding your website design, such as the platform you wish to build it on, the desired programming language, its scalability, the mode of audience interaction, etc. In most cases, this groundwork takes a longer time than the actual implementation of these decisions. By building your website on a strong base with well-defined goals, you shall be putting in place a strong foundation that will serve your purpose for years to come, and make SEO for your website a lot easier and more effective.

Key focus must be laid on the homepage of your website, since this page has the greatest impact on determining whether or not visitors decide to stay on your website. It is important to keep your SEO strategies in sync with your website design and the content on it, so that visitors get what they expect when they land on your website. This can be done by choosing relevant keywords based on what you offer, instead of focusing on highly competitive keywords just to draw people to your website.

While a robust SEO strategy might succeed in leading people to your website, the baton from that point on is handed over to the website design, and that is what actually determines whether the race is won or lost!

Centex Technologies is a SEO and Website Design Company in Dallas Texas. Centex Technologies provide complete Local SEO, Global SEO, Social Media Building, Website Design, Web 2.0, 3.0 websites, Ecommerce Websites and CMS development in Dallas Tx.