Contrary to the common perception that the most common keywords make for the largest inflow of traffic, these keywords contribute to a meager 20% of the total search traffic for a particular industry niche. The search traffic is far dominated by the long tail keywords, which are basically longer, and a lot more specific than their shorter counterparts.
For instance, while a common keyword could be “apartments for rent in Dallas”, a long tail keyword for the same search could read “three-bedroom apartments for rent in Dallas”. These keywords, which are often 4-6 words long, make for a whopping 70% of search traffic, which is reason enough for everyone marketing their business online, to pay keen attention to them.
Here’s a look at how you can benefit from these keywords:
- The competition for these keywords is a lot less than that for more common keywords, which improves your chances of attaining a high rank in SERPs when you target these keywords.
- The leads coming from such keywords are likely to be users who know just what they are looking for. This results in a greater conversion rate for long tail keywords.
- The “head terms” in long tail keywords remain largely similar to the other keywords that you are targeting, which mean that your SEO efforts towards these keywords will overlap those for more common keywords for your business.
- Even though long tail keywords have a low competition, this is balanced out by the significantly high click-through rate, making them highly profitable for businesses.
While the benefits of long tail keywords for your online marketing strategy are obvious, it is important to understand that you cannot afford to ignore your generic, short tail keywords at the expense of long tail keywords. These keywords are equally important for your business, as they play a key role in creating interest and building brand awareness for your business in the initial stages of your SEO campaign.
The process of targeting long tail keywords is undoubtedly hectic and time-consuming. After all, we are talking about structuring thousands of keywords into hundreds of similar groups, and landing pages for each of these groups. However, the personalized and relevant service that these keywords offer your customers makes you stand out as a provider who really cares to address the individual needs of his customers, giving you a much-needed head start from your competitors.