Developing a successful shopping website is often more about creating a loyal user base and credibility than advertizing. However, a lot of business owners tend to underestimate the importance of product reviews on their shopping portal. While it is important to delve into other aspects such as increasing ROI, achieving higher conversion and optimizing site navigation, customer reviews also play a major role in taking your ecommerce venture to the skies. Almost 80 per cent of customers rely on customer reviews to decide if they want to buy a specific product or not. Thus, it is critical that you allow your customers to review the products in order to encourage potential customers to buy the same product.
Here are some of the ways in which customer reviews can be beneficial for your shopping portal:
- Boost Sales: It is quite natural for online shoppers to be skeptic before buying a product. Reading genuine customer reviews can mitigate this incredulity to a considerable extent and make them confident about the quality of the product. More the number of reviews, more would be the impact on reader’s minds.
- Demonstrate Honesty: Apparently, customers are less likely to read product descriptions as they highlight only the positive aspects of an item. Customer reviews allow potential buyers to have a detailed overview of a product, while weighing up its pros and cons. It is advised to place a mix of genuine positive and negative reviews to help develop customer’s trust in your shopping portal.
- Unique Content For SEO: Search engine crawlers are constantly looking for unique, informative and constantly updated content in websites. While most ecommerce portals use similar descriptions, customer reviews add content that differentiates between various product pages. This helps to make a web page more relevant to what the user is searching for and increase the chances of higher search engine rankings. The content generated by user reviews can also improve your ranking for long tail keywords.
- Increase Click Through Rate: If the content of reviews is appropriately formatted, such as with headings and star ratings, it will be displayed in the search results and are likely to increase click through rate. These snippets can also help your product stand out from other similar ones.
By allowing and encouraging customers to leave product reviews, you can attract targeted customers, which will ultimately lead to an increased popularity of your shopping portal.