Recent years have witnessed a tremendous increase in the use of smartphones such as the IPhone and android mobile handsets. Initially, the purpose with which these devices were developed was to simply communicate with family and friends. But now these have multiple uses, which have further diluted the manmade and physical boundaries. The entire credit for the same goes to the spate of mobile applications that have been developed over the last few years. Over the period of time, these have also proved to be potential business tools.
One of the main reasons of exponential success of mobile applications is their wide reach. Moreover, the prominent operating systems like Android and iOS allow people to create and distribute apps easily. As per a statistic, about 20 billion apps have been downloaded over a period of 3 years, which indicates at strong user base of the mobile applications and the magnitude of business generation possibilities.
Business firms can utilize mobile applications for almost all kind of services. They can offer apps that promise general services to people. From making a reservation for a table in a restaurant, rail and air tickets, holidays to sending gifts, applications can serve multiple purposes. Mobile apps that provide instant news and update on international affairs are the preferred ones among mobile users. Other popular apps are the ones that facilitate online shopping and business opportunities. Social networking mobile apps such as Facebook, Twitter etc make it possible for customers to express their loyalty for a brand by joining its particular page. At the same time, it gives them access to all the latest information, innovations, products and services that the brand in question has to offer.
Mobile apps are user-friendly, making it convenient for customers to use them often. This in return ensures a healthy return on investment (ROI) for the businesses. The biggest advantage that apps promise is that their use can be easily analyzed using statistics. The number of apps downloaded, updates and the percentage of users using them, all the data is easily available, making it a win-win situation for users and developers of apps.
We at Centex Technologies, Dallas, provide Mobile Application Development for businesses. We develop business applications for IPhone and android phones. For more information, call us at our Dallas Tx office - (855) 375-9654