24. February 2020 15:03
Customer service is an important aspect of any business organization. Businesses keep looking for new ideas to improve their customer service and offer better customer experience, which has led to the advancements in AI based customer service solutions. Although, businesses have been using AI in customer support for a while; the collaboration still holds many facets that are yet to be unfolded in the future.
Following are some of the applications of AI that can be explored for enhancing customer service by businesses:
- Brand Messenger: In recent years, there has been an increased user inclination towards messaging apps. The use of messaging has extended from personal communications to user engagement with brands. This has laid out a path for businesses to incorporate chatbots to interact with new and existing customers. As some major industries (like fashion, tourism, food chains, airline, e-commerce and hotels) have adopted this feature to increase user engagement; it would be exciting to know which industries will follow the suit in future.
- Quick Resolution: Wait time for resolving simple queries is an important determinant in customer satisfaction. Customers seek quick answers to general queries and tend to trust a brand that offers faster answers and streamlined action plans for their queries. Thus, businesses can exploit the capacity of AI to multi-task and handle multiple automated queries. This will help in limiting the response time and generating accurate resolutions.
- Customized User Experience: In addition to making self-service user interfaces more intuitive, AI can help in anticipating customer needs based on previous chat history, contexts and user preferences. AI integrated systems can capture a large amount of data for identifying customer issues, defining customer behavior, determining frequent decisions, prompting with proactive alert messages, suggesting personalized offers and discounts, etc. Such intelligent assistance and pre-emptive recommendations will help companies in offering a quality rich customer service.
- AI Controlled Multiple Support Channels: In addition to providing direct assistance to the customers, AI can be used to control multiple channels of customer support. For example, in case a telecommunications agent is unable to answer a query, AI can determine the issue and direct the customer towards dedicated support channel.
Undoubtedly, these applications support the strengthening of collaboration between AI & Customer Support. However, as the AI systems rely on collecting extensive user data for working efficiently, this gives rise to privacy concerns. The data collecting system can be compromised resulting in a data breach. Thus, business organizations need to pay due attention to data security policies before implementing AI supported customer service systems.
For more information about use of AI in customer service, call Centex Technologies at (972) 375 - 9654.