In the tough competitive world, the future and profit of any business depends on the marketing and the economic growth of the company. And as far as marketing is concerned, in present situation advertisements play an equally important role in the marketing of a product. Among other mediums, online advertizing is one of the most effective and profitable method to generate results. Google Adwords is one of the advertising programs used worldwide to generate effective sales or business leads.

AdWords is Google's flagship advertising product. It is also the main source of revenue for Google. AdWords program includes local, national, and international advertisement distribution through pay-per-click (PPC) advertising. Through Pay-per-click system, an advertiser is charged certain (bid) amount every time a user clicks on the advertisement. Advertisers have flexibility of choosing their daily campaign spending limit.

An advertiser can display advertisements on Google Search or Google Content Network. Advertisers can selectively target their marketing campaigns with keywords, language selection and region selection. Effective tracking system of Google Adwords allows advertisers to keep a track on advertisement performance and calculate the ROI. You can view detailed demographics of your site visitors thorough advertisements displayed on Google search/ Google website network, when you couple Google Analytics with the website.

Through Google Adwords, you can choose advertisement in text format, banner format, or video format. You can use various tools present in Adwords account to fine tune your advertizing campaign. Google’s state of the art system allows only relevant and genuine clicks to be charged. With continuous improvements in Adwords technology, Google AdWords is one of the most rewarding online advertizing programs.

You can hire Google Adwords campaign management professional to set up and manage your Google Adwords account.

Centex Technologies and Cetiport are excited to announce a new certification exam entitled IC³Critical Thinking - Powered by ETS.  This exam is designed to assess and demonstrate individual cognitive skills in a technology-enabled education or work environment.  We will be conducting a beta test for this exam beginning in the middle of August and ending in the middle of September.

IC³Critical Thinking - Powered by ETS Exam

The IC³Critical Thinking is one-hour exam which will cover seven Information and Communication Technologies (ICT) Literacy content areas.  The exam is suitable for high school students’ grades 10-12 through college, as well as for working adults.  The seven ICT Literacy content areas include:

• Define
• Access
• Evaluate
• Manage
• Integrate
• Create
• Communicate

Please feel free to contact Centex Technologies with more information on the IC³Critical Thinking course.   

By:
Danielle Spring 
Testing & Training Administrator
Centex Technologies
254-213-4740
254-634-3998 Fax
dspring@centextech.com

Ever thought about a career in Computer Technology? Well Centex Technologies has the solution to jumpstart your IT profession. Cetiport’s Internet and Computing Certification (IC³) is the ideal for anyone who wants to demonstrate critical computer and Internet skills which are valued in today’s academic and professional environments.

IC³ Certification:

IC³ Certification offers you the opportunity to learn and demonstrate computer and Internet literacy that accurately validates skills and productivity in the workplace.

• Provides core skills and knowledge necessary to use some computer applications and the Internet.

• Effectively tests computing knowledge and skills to ensure mastery are achieved.
  
• Gives a resume-building standard certification as proof of successful completion of the program.
  
•  Provides the foundation necessary to further enhance productivity and marketability with other desktop application-specific certifications.

IC³ Certification helps you learn and demonstrate Internet and digital literacy through a worldwide industry standard. To become IC³ certified, you must pass the following three exams. Each exam will take less than an hour to complete.

About IC³ Exams:

Certiport Certification is an inexpensive way to start you on the right career path in computer technology. For those who feel the need to find alternate study area, Centex Technologies offers a clean and quite work space Monday thru Friday from 8am to 5pm. 

By:

Danielle Spring 
Testing & Training Administrator
Centex Technologies
254-213-4740
254-634-3998 Fax
dspring@centextech.com

Target: All users of Windows XP and Windows Vista.

If you’re worried about the Conficker worm striking on April 1st, don’t be.

On April 1st the Conficker worm will simply start taking more steps to protect itself. Beginning on April 1st the worm will use a communications system that is more difficult for security researchers to interrupt.

The Conficker worm, sometimes called Downadup or Kido has managed to infect a large number of computers. Specifics are hard to come by, but some researchers estimate that millions of computers have been infected with this threat since January.

What does the Conficker worm do?

The Conficker worm has created secure infrastructure for cybercrime. The worm allows its creators to remotely install software on infected machines. What will that software do? We don’t know. Most likely the worm will be used to create a botnet that will be rented out to criminals who want to send SPAM, steal IDs and direct users to online scams and phishing sites.

The Conficker worm mostly spreads across networks. If it finds a vulnerable computer, it turns off the automatic backup service, deletes previous restore points, disables many security services, blocks access to a number of security web sites and opens infected machines to receive additional programs from the malware’s creator. The worm then tries to spread itself to other computers on the same network.

How does the worm infect a computer?

The Downadup worm tries to take advantage of a problem with Windows (a vulnerability) called MS08-067 to quietly install itself. Users who automatically receive updates from Microsoft are already protected from this. The worm also tries to spread by copying itself into shared folders on networks and by infecting USB devices such as memory sticks.

How does the Conficker worm work? 



How do I remove the Conficker worm?

1) Try using the Windows Live OneCare Safety Scanner

2) Try using the Symantec Removal Tool



For more infomration, please visit the following sites:

Microsoft Support

Symantec Support

 

 Centex Technologies, an IT Consulting company announced today that its commitment to quality service and professionalism has been recognized by the leading trade association for the world’s information technology (IT) industry.

The Computing Technology Industry Association (CompTIA) has designated Centex Technologies as a CompTIA A+ Authorized Service Center™.

“Designation as a CompTIA A+ Authorized Service Center is validation that a computer service center has achieved the technology industry’s highest recognized level of competence,” said Richard Rysiewicz, vice president, Services, CompTIA. “It is a strong sign that the professionals of Centex Technologies take pride in their work and are committed to advancing the quality of their operations and service.”

The CompTIA Authorized Service Center program recognizes computer, network and server support businesses that employ technicians who have achieved CompTIA professional certifications. These certifications are recognized around the world and throughout the IT industry as the foundation-level skills standards for technology professionals.

To achieve status as a CompTIA A+ Authorized Service Center, at least 50 percent of the service center’s technical staff must be CompTIA A+ certified. CompTIA A+ certification is the IT industry’s recognized skills benchmark for entry into a technology career. Earning CompTIA A+ certification demonstrates a technician has a broad base of knowledge and competency in core hardware and operating system technologies, including installation, configuration, diagnosing, preventive maintenance, and basic networking.

For more information on CompTIA, please visit www.comptia.org .

Centex Technologies has attained its fourth competency in Security Solutions within the Microsoft Gold Certified Partner Program.
As one of the requirements for achieving this status, Centex Technologies was required to declare a Microsoft Competency, which is designed to help differentiate a partner’s capabilities within the different Microsoft technologies. This Security Solutions competency is Centex Technologies fourth Microsoft competency, demonstrating the company’s expertise with Microsoft technologies as well as their proven ability to meet customers’ needs.

The Security Solutions Competency is designed to recognize the unique skills and requirements of partners specializing in delivering security-based solutions. Microsoft Gold Certified Partners enrolled in this competency have proved their skill in advanced security solutions to help protect customer information assets by building solutions such as security management and operations, security-enhanced wireless VPN and perimeter, and identity and access management solutions. Specializations within the competency include Infrastructure Security and Identity & Secure Access.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

SEO Basics
While there is no magic bullet for writing a Web page that will rank highly in search engines, there are a few things you can do to help your pages do better:

Write strong content
If you focus on nothing else, you should focus on the content of your Web pages. Search engines want to provide links to relevant pages, and so they are constantly tuning their programs to read and review the content of Web pages to make sure that it really is about what you say it's about. Content is king on a Web page both for your readers and for search engines.

Write valid HTML
Ironically, this is often one step in SEO that many Web developers forget - they focus so much on other aspects of SEO that they forget that simple things like valid HTML can help your pages get spidered much more than meta keywords and meta descriptions.

Find good keyword phrases
What makes up a good keyword phrase can be tricky, but that is what you should be optimizing your page for. Don't try to come up with every keyword phrase possible. Instead, focus on one phrase that really captures what your page is about, and make sure that that phrase is repeated in the content, the headlines, and links within the page.

Don't optimize your entire site
This may seem confusing, but many Web developers want to come up with one keyword phrase and optimize every page on the Web site for that phrase. While that makes your life a lot easier, it won't get any of the pages the exposure that you would otherwise want. Instead, focus on optimizing one page at a time - find the keyword phrase that works for that page, and optimize it. Then move on to the next page in your site. If you treat every page as a possible entry page on your Web site, your readers will have more ways to find the site.

Don't Give Up on SEO
SEO takes a long time to see results with. Even if you ask a search engine to spider your Web site or a specific page, it can take days for it to show up in the results. And if you're optimizing an existing Web page that's already in the search engine, it can take even longer for your changes to take effect.

Don't get discouraged by your rankings. Call us today for more information: 800-236-1497

Exchange Hosted Filtering incorporates multiple filters to actively help protect businesses’ inbound and outbound e-mail from spam, viruses, phishing scams, and e-mail policy violations.

Electronic messaging is mission-critical, but with viruses, worms, denial-of-service attacks, spam, the need to satisfy a growing set of government regulations, and legal actions that call for e-mail as evidence, effective message security and management is increasingly difficult.

The service employs multilayered defenses to help block e-mail malware from reaching your corporate gateway. In addition, the service provides both rich tools for writing rules to help enforce corporate and regulatory policies governing e-mail usage and disaster recovery tools to queue mail for delivery in the event of an e-mail server outage. Exchange Hosted Filtering is deployed over the Internet, which helps minimize up-front capital investment, free up IT resources to focus on value-producing initiatives, and mitigate messaging risks before they reach the corporate network. Exchange Hosted Filtering provides a comprehensive set of SLAs backing network performance and spam/virus filtering effectiveness.

How it Works:
With just a simple MX record configuration change, Microsoft Exchange Hosted Filtering can be up and running quickly. There is no hardware to provision; no software to buy, install or configure; and no expensive training required for your IT staff.



Furthermore, there is no need for you to change or modify your existing e-mail infrastructure or even to install and maintain any new hardware or software. The heart of Exchange Hosted Filtering is a distributed network of data centers located at key sites along the Internet backbone. Each data center contains fault-tolerant servers that are load-balanced from site to site and from server to server. In the unlikely event that one data center is unavailable, traffic can be easily routed to another data center, minimizing the chances of any interruption to the service. Microsoft algorithms analyze and route message traffic between data centers to help ensure secure and timely delivery.

Solution Overview:

Virus Protection Features
Exchange Hosted Filtering helps protect organizations from known viruses and helps provide zero-day threat protection against virus outbreaks. At the core of the service’s virus-fighting strategy are multiple, antivirus engines that are integrated at the application programming interface level to continually provide critical virus definition updates. Exchange Hosted Filtering uses at least three different antivirus engines at all times with the ability to immediately engage additional engines when acute threats warrant additional coverage.

Spam Protection Features
Powered by multiple filtering engines and an around-the-clock team of anti-spam experts, Exchange Hosted Filtering virtually eliminates spam from inboxes, helping provide bandwidth for legitimate corporate use, free precious server and storage resources, and decrease the risk of loss of sensitive information or identity theft.

Captured spam is routed to the spam quarantine folder and can be accessed by administrators or end users at any time through an intuitive Web-based interface. An e-mail notification that lists newly quarantined spam can be configured to send to each valid e-mail address. This simplifies the end user experience by making review of spam simple and effective. Exchange Hosted Filtering offers the spam quarantine Web-based interface and HTML notifications in several languages.

Policy Enforcement
Exchange Hosted Filtering helps administrators enforce policies they set up to comply with corporate policies on e-mail usage and with government regulations, such as the Gramm-Leach-Bliley Act, the Securities and Exchange Commission (SEC) Rule 17a, the National Association of Securities Dealers (NASD) rules 3010 and 3110, and the Health Insurance Portability and Accountability Act (HIPAA). The intuitive policy rule writer makes it easy to monitor and manage e-mail messages based on virtually any message attribute, such as originating IP, sender, recipient, message size, file attachment, or specific text in the subject or body.

Disaster Recovery
If a customer’s e-mail server or Internet connection becomes unavailable for any reason, Exchange Hosted Filtering helps to ensure that no e-mail is lost or bounced. Microsoft queues inbound e-mail in a security-enhanced environment for up to five days. After the customer’s e-mail servers recover, all queued e-mail is automatically forwarded in a flow-controlled fashion. In cases of extended downtime, e-mail can be rerouted to another server.

Benefits

• Enhanced protection from multiple filtering layers helps secure networks from unwanted e-mail

• Increased end-user productivity as a result of a cleaner, safer inbox from superior spam filtering

• Virtually no impact to legitimate e-mail from incorrect filtering

• Intelligent detection algorithms and continual updates from the expert spam team help eliminate tuning by administrators

• Features to help support enforcement of e-mail policies

• Creation of custom-fit policy rules with flexible rule authoring

• Comprehensive set of SLAs backing network performance and spam/virus filtering effectiveness

Next Step:

Contact us at: (855) 375-9654 or (254) 213-4740

7 out of 10 small firms go out of business within a year if they experience a major data loss -

The presence of internet is felt in every field. It really doesn’t matter what business you are involved in. Whether you are selling a product or service, your competition is hard online & you have to be the best to sell your products. Submitting the website on the worldwide web does not mean that you will find success online. You have to do a lot of hard work to attract the customers to see what you have to offer & how they can be benefited from them.

There are certain tips which you can use to get hits on your website:

1. Understand customers needs: When you begin to develop your internet presence, include some features that you know your target audience will want: some 'quick wins' to get the site up & running. For this, organizations do market research at the early stage to get indications that are likely to visit their websites. Customer is the main key for success in online business so companies should be able to give them what they expect to increase the p[popularity of their sites.

2. Offer a free Newsletter: Yes, a newsletter will take a time to put together but by offering helpful tips & resources to your readers, they will see how you are more then willing to help & you will earn their respect. A newsletter is also a great way to approach your target market. Your subscribers want to receive your newsletter so take advantage of that captive audience. A newsletter is worth a thousand words".

3. Exchange links with other websites/businesses: Find other websites that offer products, services to a similar target market as yours .Make sue the links are relevant to your business.

4. Keep your website up to date & maintained :Don’t think that submitting the website once on internet will do miracles for you in your business. Be sure to include information your customers can use & that search engines will see as new content. When search engine spider the internet to update their indexes, they will look to see how valuable your website information is & if you are willing to offer more. So, new content will attract them & your website will stay on high listings.

5. Submit your website to search engines & directories. Last but not the least submit your website in the category that matches your site. Make sure that it contains the relevant keywords to attract a large section of audience.

It is easy to start an Online business but to achieve success in this requires 24 X 7 hard work & proper market and business strategy.