SEO Texas, Web Development, Website Designing, SEM, Internet Marketing Killeen, Central Texas
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Centextech
NAVIGATION - SEARCH

Search Engine Optimization Basics

Search Engine Optimization is a unique way of attracting more traffic to your website. You can take the benefits of increased web traffic by using SEO techniques which enables your website to get listed in the top results on Google or other search engines. Contrary to popular perception, SEO is quite a simple but well planned and carefully thought of process. It does not require knowledge of complex algorithms or software. All that is requires is careful analysis of your project and devising the best strategy to achieve the results.

Following are some of the guidelines that can be followed to increase the ranking of your page:

  • The design of your webpage should be simple, concise and easy to grasp. There must be a readable and comprehensible format followed so that users can get the message at the first view itself. The less frills that your website has and the more questions or queries it answers, the better its ranking is likely to be.
  • Instead of overloading your webpage with heavy content like videos and irrelevant images, you should consider including appropriate content that is of value to the reader. For some internet users, the loading process may take a long time and compel them to close down your website. So it is advisable to keep the file size to minimum. Search engine rankings of pages with worthy content providing knowledge to internet users tend to be higher.
  • The algorithms of search engines have a knack for filtering out content that is not obviously meant to attract attention. There are adequate filters for spam content and useless pages. So, you must take care not to take shortcuts and to employ professional writers for creating the written content of your website.
  • It is vital to use tags and meta-tags to make it easier for a search engine to classify your website into different categories. Keywords that are in accordance with your content should also be used to attract attention. This can significantly improve your listing. It is important not to repeat your keyword over and over again and risk the ire of users.

Although you may succeed in improving your page rank by following short cuts, in the long run only those websites that have good content can survive and maintain consistency in traffic.

We at Centex Technologies plan and devise SEO strategies to make sure our client ranks on top search engine results. For more information on our customized SEO plans, call us at: 254-213-4740

Seo Austin Tx - Seo Fort Worth

Software Development Life Cycle

Software development can be a tricky and complex processthat requires expert and qualified personnel. Only people who are trained inthis area are capable of developing good software that is effective as well asefficient to solve the needs of the end users. Most software engineers or webdevelopers however follow the below mentioned life cycle as a guideline to aidin this process: 

  • The first point of note is to assess the elements required in the system in order for the software to work properly. You may find that in some cases where the software is not in accordance with the system requirements, it may just refuse to work or may show errors and glitches that are hard to correct. It is thus very important to make sure all the requirements needed to run the software are in place.
  • There is a need to determine the demand for any product before producing it and launching it in the market. In this case too, there needs to be interaction between the software developers and the consumers regarding their needs and their problems that can be resolved with newer software.
  • The next step in the process is to come up with a suitable design of what the software is supposed to look like. This is a bit like software architecture.
  • The technical part needs to be done next. This is where the actual creation of the software begins. The code generation takes place and the requisite coding technology is determined with the help of which the code for the software is to be written.
  • After the preparation of the software is complete, it needs to be tested in order to be absolutely sure that there are no errors or glitches in the startup or running process. If they are found, the coding is altered in order to correct these errors.
  • After the software has been launched and presented to the customer as per his specifications, the task of the developer does not end here. He has to constantly stay on his toes and ensure that the software provided continues to function in a smooth manner by performing maintenance work.

We at Centex Technologies provide customized software development services. For more information on the same, please feel free tocontact us at – 254-213-4740

Web Development Texas – Web Development Central Texas

Explanation Of Web Development Life Cycle

Web development can be a difficult and complicated process if the right approach is not applied in its creation. A website can only reach its full potential and garner enough visitors if it has fulfilled its development cycle appropriately. Following are some of the steps involved in an average web development life cycle:

  • The most important step that precedes all others is definitely is analyzing the purpose for which the website is to be developed and zeroing in on the target audience for it. The practical functions that will be performed by the website also need to be determined before its development is started
  • The second step is to establish the fundamental factors that the website will be made up of including the navigation process, the number of links, the number of web pages incorporated, etc. The basic website design is created in this stage.
  • A detailed design showcasing all major as well as minor elements is then created and is referred to as a prototype. All the graphical images and the layout of the web pages are planned out in this step.
  • Then it is decided whether there is to be any written content presented on the website. This will largely depend on the requirement of the website owners and whether they wish to use the written word to communicate with their visitors and if so, how much of it do they wish to use. A good content writer should be chosen for this task if the amount of writing to be done is quite large in quantity. You should not compromise on this aspect and try to come up with sub standard content yourself. The color schemes for the text are also decided in this step.
  • On the basis of the prototype developed in an earlier step, coding of the website is done to create the necessary functionality. A professional may be hired for this purpose to ensure the safety and security of your web page.
  • After the coding part, testing of various functionalities is done and finally deployment on live server is done.
  • The last but highly necessary step is employing search engine optimization in order to increase your page’s rankings and attract more visitors.

We at Centex Technologies create effective websites and web applications for our clients. For more information on the same, call us at -  254-213-4740

Web Development Austin - Round Rock Web Design

Oscommerce Shopping Cart Benefits

Internet and advancements in technology has changed the way businesses used to work. Now you can sell a product to a person who is living at Far East by sitting at your home in US. There are millions of internet users who just rely on online shopping. Getting an online shopping cart is not a big task. Now days you can get web based software applications that can be easily installed and configured. There are number of shopping cart software available and out of the lot, Oscommerce is one of the most popular ecommerce shopping software.

Oscommerce is available freely over the net at Oscommerce.com. It can be downloaded and configured according to your requirements and then uploaded on live server. With OScommerce you can change the outlook of your web application in minutes. All you need to do is to configure a pre-created template which can be done in simple steps. 

Oscommerce is a secure ecommerce platform that can be configured with number of merchant gateways like PayPal, Authorize.net etc. SSL certificates wotk well with Oscommerce platform and provides unmatched defense against any hack attempts. There are wide varieties of pre-created features in OScommerce that are vital for online businesses.  

Other than being secure, Oscommerce is very user friendly and have convenient navigation. A user can search products through multiple ways. They can browse the catalogue or can search through “search field”. There are various smart features in Oscommerce that increases the sale of a web store. Advanced features like providing option of related products through the buying cycle are great way of increasing sales.  

In short, Oscommerce is one of the best shopping cart software you can install for your online store. It is easy to configure and have tremendous benefits.  

We at Centex Technologies provide customized Oscommerce development. Please contact us for a free quote for your online business.  

How Wordpress Is An Effective Tool For Creating Websites?

Wordpress is one of the most popular open source software for creating user friendly websites. Wordpress as on date supports more than 120 million blogs and websites. You can easily download Wordpress scripts for free at Wordpress.org. The scripts can be modified and customized as per need. With wordpress, you can create a newspaper website, online shopping portal, a blog, video library, individual websites, article websites, corporate portals, discussion boards etc easily with Wordpress software.

Why Wordpress is so popular?

Well, wordpress is an amazing tool that can be quickly installed and put in use. Wordpress is compatible with variety of plugins which make it very powerful platform. To add on functionalities to simple wordpress site, you can simply add and activate the desired plugins from “Plugin Library”. You can also change the look and feel of wordpress web applications by choosing the design from thousands of freely available “themes”. They can be installed and activated in minutes.

Wordpress dashboard is an easy to use console which can be managed by anyone who is familiar with internet and computers. You can manage your content, add on links, change categories, add-on tags etc instantly.

Wordpress web sites are considered to be SEO friendly. Structure of wordpress code and various elements in it are in tune with Search Engine’s guidelines for webmasters. With wordpress, you can have Search Engine Friendly URLs and can insert various SEO tags while uploading content. You can also use various SEO plugins to customize meta tags and page titles.

Being open source, wordpress is free for use. Customized wordpress applications can be a powerful tool for organizations who want to have extensive features within their web applications.

We at Centex Technologies provide off-the-shelf web solutions and customized website application services. We have wide experience in working with Wordpress open source and can effectively do customization for the same. Please feel free to contact us at (254) 213-4740 for your web development requirements.

Open Source Web Development Versus Customized Web Development

Web development is a broad term given to the website development. The website development could be done for the internet or the intranet. Internet refers to the hosting a website in the www domain name which can be accessed by general public. Intranet, on the other hand is meant for private use. The intranet pages can be accessed by members of the organization, company or from a university or a college. The intranet websites are mainly being used for communicating any kind of internal news, views, etc. Web development can be done with the help of open source or customized software.

Open source software refers to a computer program whose source code is published and available to the public. The open source software can be copied, modified and redistributed; however, they are governed by certain copyright laws and licences. Customized software, on the other hand are created to provide tailor made solutions to the specific group. The customized software is programmed based on the specific needs of the customer. One of the most important advantages of the website development using open source software is that they are cheap and comes at a reasonable cost (mostly free to use). Anyone can download and use open source software for free (or for some cost). As custom created softwares involve appreciable man hours to create, test and deploy, they are more expensive then open

Apart from this, while developing websites using open source software, the customer support available is minimal making the website development very challenging. However, while developing websites using customized software, constant support and help is being given.

Web development is a challenging task. It can be done using open source software or customized software. In respect to cost, open source software scores higher than any software available, however, in terms of facilities, customized software is much better than open source.

For Website development, SEO and Internet Marketing contact us at Centex Technologies.

 Website Development Austin - Seo Austin Tx

Creating An Effective Website

With the advent of internet, it has become common for many businesses to have their own website built so that they can reach out to their customers in an effective and cheaper method. Websites are also required by the individuals or celebrities. Some companies prefer to give their customers the facilities to shop from their websites which can be done by incorporating the features of ecommerce into the websites. If you are looking to expand your business and reach out to maximum number of people, then it would be a great idea if you create a website and give the product information up there. However, designing a website and getting traffic into the website requires a lot of effort from your side. To design a website, you need to remember some of the elements which you are required to incorporate for maximum traffic.

To start with the website design, you need to zero in the features you would desire on the website. For an effective website design, you should hire professional Web Design Company who has the required skill and experience to give shape to your requirements. Once you have the website design ready, you need to add up content to it. While entering the content, make sure that you enter the right kind of keywords, so that your website could easily be featured in any search engines. Add targeted and well researched keywords so that the website. This technique is called Search Engine Optimization. Your website must have informative material and more of graphics and pictures for the users to understand. Remember, the visitors will only scan the page; they are not going to read the entire pages.

The website should provide visual appeal and is required to have easy navigation. Provide enough facility to your website, to the extent you can. Communicate effectively and provide images of the products which you sell. You may also incorporate ecommerce shop in the websites and allow the visitors/customers to buy from your website itself. Test the websites several times before going live.

Putting up a website requires you to invest nominal cost every year to host it, but you can see the significant growth in the sales of the business.

Ease Of Managing Your Content Through CMS

Content Management System. A content management system or CMS is a collection of procedures which manages the work flow. These procedures could be manual or based on any computer programs. The content management system is the modern way to create a website. CMS separates the content of the website from the presentation and is populated when called by the browser.

There are many advantages of using a CMS. With the help of CMS, a large number of people can contribute and share data. The data is not only stored in the database, they can also be retrieved easily with the help of CMS. There are different levels of security access given to different users based on their role in CMS, this allows control access to data and therefore, the data is secured in a more convenient manner. It reduces the repetition of data access and improves communication among the users.

There are basically two different types of content management systems available. They are enterprise content management system or ECMS or Website content management system or WCMS. The ECMS is useful to keep records of the data which is in used in organizations and enterprise. The WCMS help to manage the web content in a larger manner. The CMS provides an offline repository, which stores the content of the site. This repository helps to keep a track of the users who visits the web pages. Although it allows the users to edit the web pages, it can track the changes.

Today, almost all the websites uses CMS. Dot Net Nuke, Wordpress, Joomla and many other websites use CMS to store information. Selecting the right CMS requires you to have a good knowledge of what you expect from the website. Interactivity and cost are some of the factors which you need to take care when you are using a CMS for your website.

Although CMS helps in the file management to a great extent, it has its own disadvantages. In some of the applications, CMS has to be customized or has to be developed from scratch. For them, off the shelf CMS programs are not recommended.

For creating an SEO friendly CMS based web application, Please contact us at Centex Technologies.

 

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Texas Web Development For Small Businesses

Internet has opened the gateway to market your products to a wide range of customers. Starting a business for new entrepreneurs used to be a hectic task before. A small business owner had to content themselves with a small customer base which could hardly extent to their city or province. Advertizement and marketing the products which a small business sells used to consume substantial budget and was not widespread. So naturally, the profit margin of these businesses used to be very less and eventually they had to either close or liquidate because they did not have a competitive edge as the large corporations used to have. With the help of internet, the small business owners were able to solve this problem.

Small businesses are now flourishing because they are not only able to reach out to the global customers, but also sell their products online, thus earning more profits. To make your business available on internet, the primary requirement is a website. A website is a medium where you introduce yourself and your business to the global customer base. Invest a reasonable amount for your website and get it registered with one of the domain providers. You may approach a web development company who will charge a nominal amount for website building. Make sure that your website is optimized for search engines for various keywords which your prospective buyers look for in various search engines. Having a SEOed website helps you to get maximum traffic to your website which can be converted to potential buyers.

For a pleasant shopping experience of the buyers, you may consider having an ecommerce or shopping cart facility in your website. However, it requires higher budget.

Selling products online have multiple advantages. Your profit margins are higher as you can run the business from home without paying for rent at prime location and you can reach out to a global customer base. According to an estimate, a normal eBay seller earns 5 times more than other small business owners without a website. In case you are planning to start up a new business, remember to put a decent website at the earliest.

 

SEM Strategies That Work

Since late 1990’s, internet has changed the way businesses used to run. Now every company is promoting its products and services through internet. Even as the internet and allied technology is evolving, newer methods of marketing through online mediums are coming up. With corporates focusing on grabbing the maximum share of internet traffic, they are indulging in newer methods of online marketing. Specialist Online Marketing companies like Centex Technologies provide complete marketing solutions to clients not only across Central Texas but across the globe.

In today’s scenario, various online marketing strategies that generate excellent traffic on the website have been summed below:

  • Search Engine Optimization: SEO is one of the most popular and effective method of generating high quality traffic on the website. With proper optimization, you can get your website on the top ranks on popular search engines and reap the benefits of online traffic from those. There are companies who solely rely on their ranking on the search engines for running their business.
  • Pay-Per-Click Campaigns: Online businesses selling products and services also rely on Pay-Per-Click strategies to get instant traffic and web results. Google Adwords, is one of the most popular and widely used advertizing platform.
  • Social Networking: Modern technique of natural social networking on popular networks like Facebook and MySpace also generates good traffic and promote businesses online. You can target preoccupied communities anc can easily create brand awareness among the users.
  • Video Optimization: Video optimization is another online marketing strategy for promoting businesses. “Will It Blend” video series by BlendTec is something that everyone knows about. With popularity of video tube sites like Meta Café and You Tube, the ROI with video optimization has become quite high.
  • Newsletter and Press Releases: Newsletter and Press Releases are one of the oldest but still very effective web marketing strategies.
  • Online Shopping Sites, Craigslists, Classified Sites & other third party online marketing sites are also a big source of relevant web traffic for web businesses.

To know more on Internet Marketing Strategies, visit Centex Technologies.