SEO Texas, Web Development, Website Designing, SEM, Internet Marketing Killeen, Central Texas
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Centextech
NAVIGATION - SEARCH

Ease Of Managing Your Content Through CMS

Content Management System. A content management system or CMS is a collection of procedures which manages the work flow. These procedures could be manual or based on any computer programs. The content management system is the modern way to create a website. CMS separates the content of the website from the presentation and is populated when called by the browser.

There are many advantages of using a CMS. With the help of CMS, a large number of people can contribute and share data. The data is not only stored in the database, they can also be retrieved easily with the help of CMS. There are different levels of security access given to different users based on their role in CMS, this allows control access to data and therefore, the data is secured in a more convenient manner. It reduces the repetition of data access and improves communication among the users.

There are basically two different types of content management systems available. They are enterprise content management system or ECMS or Website content management system or WCMS. The ECMS is useful to keep records of the data which is in used in organizations and enterprise. The WCMS help to manage the web content in a larger manner. The CMS provides an offline repository, which stores the content of the site. This repository helps to keep a track of the users who visits the web pages. Although it allows the users to edit the web pages, it can track the changes.

Today, almost all the websites uses CMS. Dot Net Nuke, Wordpress, Joomla and many other websites use CMS to store information. Selecting the right CMS requires you to have a good knowledge of what you expect from the website. Interactivity and cost are some of the factors which you need to take care when you are using a CMS for your website.

Although CMS helps in the file management to a great extent, it has its own disadvantages. In some of the applications, CMS has to be customized or has to be developed from scratch. For them, off the shelf CMS programs are not recommended.

For creating an SEO friendly CMS based web application, Please contact us at Centex Technologies.

 

Web Development TexasWeb Development Central Texas

 

Texas Web Development For Small Businesses

Internet has opened the gateway to market your products to a wide range of customers. Starting a business for new entrepreneurs used to be a hectic task before. A small business owner had to content themselves with a small customer base which could hardly extent to their city or province. Advertizement and marketing the products which a small business sells used to consume substantial budget and was not widespread. So naturally, the profit margin of these businesses used to be very less and eventually they had to either close or liquidate because they did not have a competitive edge as the large corporations used to have. With the help of internet, the small business owners were able to solve this problem.

Small businesses are now flourishing because they are not only able to reach out to the global customers, but also sell their products online, thus earning more profits. To make your business available on internet, the primary requirement is a website. A website is a medium where you introduce yourself and your business to the global customer base. Invest a reasonable amount for your website and get it registered with one of the domain providers. You may approach a web development company who will charge a nominal amount for website building. Make sure that your website is optimized for search engines for various keywords which your prospective buyers look for in various search engines. Having a SEOed website helps you to get maximum traffic to your website which can be converted to potential buyers.

For a pleasant shopping experience of the buyers, you may consider having an ecommerce or shopping cart facility in your website. However, it requires higher budget.

Selling products online have multiple advantages. Your profit margins are higher as you can run the business from home without paying for rent at prime location and you can reach out to a global customer base. According to an estimate, a normal eBay seller earns 5 times more than other small business owners without a website. In case you are planning to start up a new business, remember to put a decent website at the earliest.

 

SEM Strategies That Work

Since late 1990’s, internet has changed the way businesses used to run. Now every company is promoting its products and services through internet. Even as the internet and allied technology is evolving, newer methods of marketing through online mediums are coming up. With corporates focusing on grabbing the maximum share of internet traffic, they are indulging in newer methods of online marketing. Specialist Online Marketing companies like Centex Technologies provide complete marketing solutions to clients not only across Central Texas but across the globe.

In today’s scenario, various online marketing strategies that generate excellent traffic on the website have been summed below:

  • Search Engine Optimization: SEO is one of the most popular and effective method of generating high quality traffic on the website. With proper optimization, you can get your website on the top ranks on popular search engines and reap the benefits of online traffic from those. There are companies who solely rely on their ranking on the search engines for running their business.
  • Pay-Per-Click Campaigns: Online businesses selling products and services also rely on Pay-Per-Click strategies to get instant traffic and web results. Google Adwords, is one of the most popular and widely used advertizing platform.
  • Social Networking: Modern technique of natural social networking on popular networks like Facebook and MySpace also generates good traffic and promote businesses online. You can target preoccupied communities anc can easily create brand awareness among the users.
  • Video Optimization: Video optimization is another online marketing strategy for promoting businesses. “Will It Blend” video series by BlendTec is something that everyone knows about. With popularity of video tube sites like Meta Café and You Tube, the ROI with video optimization has become quite high.
  • Newsletter and Press Releases: Newsletter and Press Releases are one of the oldest but still very effective web marketing strategies.
  • Online Shopping Sites, Craigslists, Classified Sites & other third party online marketing sites are also a big source of relevant web traffic for web businesses.

To know more on Internet Marketing Strategies, visit Centex Technologies.

Web Development Services Central Texas

One of the best ways to increase the volume of traffic to a website is through creating an effective design, webpage content and optimizing it for search engines. Ultimately, these features will enhance the ability of your site to draw more visitors and potential customers. We at Centex Technologies provide custom web design and development services to clients across the globe.

As a client it is very important to convey your exact requirements before you ask a web development company to work on your project. In short, it is essential for the web development company to understand your business objectives, products and services as well as the target audience.

While creating a web application, we at Centex Technologies make sure that the site design is browser friendly and easy to navigate. Not only a complex designs annoy customers but also hamper search engine optimization. So, the focus should be on simple web designs.

A good web developer will build a website that is user-friendly and loads quickly. Visitors will not like a slow loading site as their attention span is limited to a few seconds for each page. The amount of flash images in your website should not be much. These are not helpful in attracting search engine crawlers and take too much time to upload.

Along with site design, web development services at Centex Technologies involve keyword research and emphasizing on the most popular ones for your site. These will help in getting your site listed in the top pages of good search engines. As a result, you can draw more traffic to your site. Moreover, meta tags are used in an appropriate manner for each web page. This is essential for differentiating your pages from one another on the basis of specific keywords.

On the whole, quality web development services at Centex Technologies can really help in bringing more traffic and business to your site.

 

Elements of SEO Friendly Website Design - Central Texas

Making a website design that is SEO friendly is not very difficult but it should be done methodically. Like any other structure, your search engine optimization campaign must be based on a solid foundation to get good results. The following elements are very important for effective and efficient SEO-based website design.

Avoid Flash
It is a bad idea to use Flash in website design that requires SEO. Search engine spiders do not index flash files. This means that all your content will be ignored due to flash components as they are not compatible with Search Engine’s technology. If you still use Flash to build a website, don’t forget to include an alternative textual description for your files.

Using Frames
A website that uses frames will make it hard for search engine spiders to crawl through its content. It is advised to not to use frames in websites for which SEO has to be done.

Keyword Research
It is imperative to optimize your website design for the right keywords. This enables the target audience to find you in search engines. For researching keywords, you must use reliable tools that are available online.

Title and Meta tags
As one of the most crucial places for SEO, the Title Tags and Meta Tags ( Keyword and Description) should include researched keywords. This tag comprises of the text that is seen by users in search engine results pages. Keep it short and use the researched keywords near the beginning of the tag.

URL
The URL of your website and link pages ( link names) can also include the keywords for effective SEO.

CSS Navigation
By using a CSS (cascading style sheet) navigational menu, you make your website text ready for crawling and indexing by search engine spiders. Even better, you can include a CSS drop down navigational menu to get greater SEO benefits in terms of fewer clicks for webpage access and instant sitemaps.

Keyword Density
Keyword density in content and tags is one of the important part of SEO. However, you must ensure that the keyword density is right. Don’t stuff too many keywords during web page optimization. On an average, the keyword density should not exceed 3-7% in body text.

Anchor Text
Your hyperlinks consist of certain words that can include researched keywords for creating a SEO friendly website design. This will make it easier for visitors and search engine crawlers to know about your web page content.

Heading Tags
You must not ignore the use of keywords in heading tags of your web pages. This assists in better rankings on search engines.

Images
It is best to keep text out of images and use 'Alt' tags, including keywords, for images.

By following basic elements to create a Search Engine friendly website, you can make sure that your website crawl up on Search Engine Ranks pretty fast. For designing SEO friendly websites feel free to contact us. We at Centex Technologies provide complete SEO and Internet Marketing solutions to our clients in Central Texas. We are located in Killeen, Texas and can be reached at (855) 375-9654

SEO Texas - Internet Marketing Texas

Website Designing Services Central Texas

With advancements in web technologies and the introduction of newer concept of Web 3.0, changes in traditional website design is fast catching up. We have seen there was a major move in the way websites changed from simple left/right link bar to full page element display layout when Web 2.0 concept captured the world wide web. Based in Central Texas we have seen the design trend changing again, with businesses preferring bolder websites.

What design concepts are in now days?

  • Bigger fonts for headings
  • Usage of badges and banners
  • Large Input fields
  • Tag clouds
  • Rounded corners
  • Displaying steps of a process as bold icons.
  • Vibrant colors like orange, green, blue etc.

 

We have also seen display of various elements of the website together, all on the very first home page. Besides attractive designs with images and flash, text areas are also being used extensively (unlike in web 2.0) to make the site even more friendly for Search Engines.

While web page design, involves arrangement of various elements with color variations, logo design is purely concept based creation targeting the business elements of an organization. While designing a logo, a careful understanding of the business concept and promoter’s mind set is required. Design jobs like Flyer and Brochure creation are also concept based creations and needs to be attractive and should convey the message effectively. For businesses who are spending on paid advertisements, visitor landing page ( page on which a user lands on your website after clicking on an advertizement) is the most important one. It needs to be designed by keeping the psychic of users in mind and should be designed under guidance of an internet marketing specialist. Besides attractive layout, correct message has to be conveyed to the users to make sure they buy the product and services being offered by the website.

While the choice for a design and concept is purely an individual selection and can vary from individual to individual. This calls in need for an expert design team to create and display various choices for the end client.

Over the period of time, we at Centex Technologies, based in Killeen, Texas has worked on numerous websites and other design jobs for clients across Central Texas. If you are thinking about changing your current website design or plan to come up with a new website, feel free to contact us for a free, no obligation quote.

We provide designing services for :

  • Website design (home page and inner pages)
  • Corporate logo design
  • Web banner design (flash and photoshop)
  • Brochure and Flyer design
  • Landing page designs

Website Designing Central Texas - Centex Technologies

Article Submission For Superior Search Engine Optimization

Higher search engine rankings are desired by every website. This is very important for establishing a strong online presence, getting more traffic and generating more income from your website. Article submission to directories is a great way to gain search engine positioning and improve your sales and profits.

Search engine marketing is one of the best website promotion strategies for strengthening your Google rankings. It involves the placement of your website on search engines through pay-per-click advertising and free placement. While PPC marketing is considered more effective, many marketers start with free placement.

A vital component of website promotion, article submission to directories allows you to enhance the search engine rankings of your site. While submitting articles, you have the option of including a resource box containing contact information, interests, website link or business details. To increase web traffic to your site, take note of the ideas given below:

Good quality backlinks and higher link popularity ensures better ranking on search engines. When listed on directories, your articles can give hundreds or thousands of backlinks. Higher the number of sites linking to your website, greater will be the importance of your site to search engines. In the end, it increases your website traffic and sales.

Optimization of your articles is also needed for improving the search engine optimization. Smart use of keywords as well as meta tags in articles make them search engine friendly. With optimal SEO, your articles stand a greater chance of acceptance and higher search engine rankings. However, this must not compromise the quality of information provided to the readers.

Blogs, ezines and informational websites are good alternatives for publishing your articles. These are followed by thousands of free users as well as subscribers. Even their backlinks can increase the popularity of your link and improve the search engine ranking.

Writing high quality articles indicates that you are an expert or authority on specific topics. This is an important way to increase your credibility and develop your brand visibility.

Making use of the resource box provided with articles for submission can work as free advertising for your site. In contrast to a conventional advertisement, this allows people to trust you and visit your site to take action on your offer.    

For More SEO Strategies, contact Centex Technologies - Central Texas SEO Company

How Blogs Help In Expanding Business On the Web

For almost all kind of web based businesses, blogs have become an integral part of their marketing strategy. Blogs are now days used not only for updating customers and subscribers about the latest happenings in the industry but are also used for promoting products and services as well. Besides being an effective tool for company’s public relations, blogs are very much helpful in getting websites to top ranks on search engines.

How Blogs are useful for an online business:

  • Blog posts are created with an aim of providing information to the readers. Be it corporate updates or industry news or even product promotion, the unique content in form of blog posts gives an added advantage to your search engine optimization campaign.
  • Tags in blogs are web 3.0 concepts which allows in segregating of content based on keywords. Readers can easily pick up the information they are looking for.
  • Blogs are a great source of providing information on new products, features and updates about various services/ products offered by the company.
  • From Search Engine Optimization point of view, blogs are considered to be absolutely necessary. Keyword based unique posts imparts positive impact on your website’s SEO campaign. You can also have targeted internal linking using blogs which are very much favored by Search Engines.
  • We have seen blogs generating millions of hits per month. Blogs are source of additional traffic to the website which is mostly from the web users who are interested in topics being posted. These readers can be potential customers for your business.
  • Blog posts give an option of knowing through comments about what other think about your products/services/ ideas which is posted in form of posts.

With professional help from experts, you can surely benefit from your blogging strategy. Blogging is an equally important SEO technique as much it helps in improving public relations. For creating effective blogging campaign for your business, feel free to contact us at Centex Technologies. Centex Technilogies provides SEO services in Killeen Texas.

Importance of Link Building

Simply stated, link building is the process of getting links to your website from other websites. This means that if your website sells pharmaceutical products, efficient link building will ensure that target customers see your website link on websites of online drugs store or directory categories of this industry.

Link Building Basics

Link Popularity
The number of links from other sites pointing to your website adds up to the Link Popularity. A high number means your website will get a good ranking in search engines.

Page Rank
It is the value ranging from 1 to 10 given to a Website by a search engine.

Sources of Link building

Article sites
Surf the net and browse plenty of websites hosting articles written by expert authors. You can write promotional as well as informational articles on these websites here. The good part is these links stay there for a long time leading to climbing page rank in the search engines.

Directories
Another important source for link building is the online directories. A link directory hosts a huge library of links used commercially the world over by companies and brands to spread business. Search facilities are available on the basis of subject, topic, category or product. Submit your website to as many directories as you can and see how much traffic it generates.
 
Blogs
Blog owners love to see other websites building links on their blogs. Choose some relevant blogs, write articles on them and build links.

Social Networking Websites
Pick up related discussions, queries and events to talk about your field of work and connecting links on a variety of social networks. Communicate with the network’s members to spread your link’s popularity.

In the end, work carefully on building links to enhance your popularity and increase your website’s page rank.

SEO Central Texas - SEO Killeen

Web Development and SEO For Small Businesses - Killeen, Central Texas

Websites can greatly enhance business presence. Specially for small businesses offering services or products in localized areas, web sites can play a great role in increasing their business revenue. When you decide to sell a product or service, a strong online presence can generate incredible results. However, it is essential to get it designed or developed properly and ensure that its SEO is powerful enough to get high search rankings.

Even the greatest looking website will not yield any rewards if its marketing is weak. Your chances of getting high web traffic increase with better ranking on search engines. The alternative marketing technique of pay-per-click advertising can prove to be expensive for small companies.

After the web development phase, your website is ready to be promoted. This can be done through various techniques. You must have good content on your website, update it regularly and develop links to the site. These simple steps make sure that visitors do not lose interest in the site and online traffic is converted into sales. A blog on the website is an effective way of adding up new content.

While developing links is time consuming, it is equally important. This can be done by linking with similar sites, joining a reciprocal links program or hire an expert for web development and SEO.

Other ways of link development and SEO include:

  • Article writing and submission to e-zines and directories.
  • Blogs related to your website also help in internet marketing. Keyword-rich content can be added to these weblogs for better SEO.

If you don’t have the time to go through the web development and SEO process, Centex Technologies can do it for you. The immense knowledge and expertise of our personnel can help in taking your website to the first page of popular search engines. Investing your time and money with a good web development and SEO company is a smarter decision than doing it on your own.

Please feel free to contact us for any queries that you may have regarding the SEO and Web Development Services. We have our office in Killeen, Central Texas.