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What Web Development Means To The World?

A website is an online individuality of a particular company or of a person implied in Online Marketing. The job related with an internet site is to present a company, sell its name, pull in more visitors, bring forth more business leads, advertize more sales of company's productions and services and finally, assist to achieve more return on investment.

In the present era of progressed technology, electronic commerce has extremely reigned the marketing pattern, and due to super fast availability and low cost of the Internet, people are running after it and drawing huge gain at the comfort of their place.

As a concerned internet business person, the most important thing for your business is to create an internet site that is well designed, attractive, simple to navigate, extremely operational, and has beneficial content. An ideal website should be full of relevant info, plenty of functionalities and is able to retain visitors for long and stimulate them to come back over again.

We very well know that the Web is an effective visual interface and what people search on the Web will be altered and rendered into their mind and perception. So, being a concerned website owner, you must be watchful about the choice of visual effects, color effects, positioning, size of contents, lights and the use of search engine friendly technology, so that people must recall your website's name first and look for you foremost on the Web.

To accomplish all the afore cited schemes, your website building requires a professional touch from qualified web designers and developers who are able to pool in their best learnt knowledge and experience to produce a worthy portal that can change each visitor into a potential buyer.

An alternate significant factor for a well designed and developed website is the top notch search engine optimization service. Search engine optimization is the ground of search engine marketing success, since the website optimization procedures spice-up the site with relevant keywords, alleviate one way link, heighten link-popularity and places an internet site at the top or near the top of search engine upshot page. This finally assists in pulling motivated purchasers and more traffic to the website.

If you have a strong desire to excel in your online business, aforementioned schemes of website design and development must be considered meticulously.

To hire professionals for website designing, development and search engine optimization, hurry up and contact Centex Technologies at (254) 213-4740.
 
 
 

Web Design Elements To Consider

With newer features in web designing software and newer concepts coming up, website designing ideas and methods are improving by leaps and bounds. Now days we are witnessing usage of vibrant colors, extensive ajax and Web 3.0 concepts in most of the websites. The focus is on creating CSS driven websites. There are many browsers like Mozilla, IE, Opera, Safari etc that are used to surf the internet. As a result the websites are to be created keeping them in mind. More and more concentration is on creating user friendly websites. For creating a successful website, the following design elements have to be kept in mind.

  • W3C standards – It is advised to follow website design standards set by W3C consortium. You should get your HTML/ XHTML and CSS validated.
  • Cross browser compatibility – As mentioned above various web browsers like Mozilla, IE, Opera and Safari are used by people across the world. So it is important to create websites that are compatible with most of the popular web browsers.
  • Clean markup – Website design is not just about the outer appearance. Navigation, Meta Tags, Alt Tags are important aspects of a good website design. The HTML code of a website should be clean and well commented.
  • SEO friendly designs – SEO elements should be kept in mind while creating websites. Usage of heavy graphics and images should be avoided. Flash should also be avoided as it is not considered SEO friendly. The lighter your webpage is, the more easily it is browsed by search engine spiders.
  • Attractive designs – Pictures and other design elements like prominent fonts, bright colors etc should be used to create attractive website designs. A good web designer will always lay emphasis on design’s appeal. It should be attractive and soothing for eyes.
  • Accessibility – Ideally, website should not only focus on general users but should also focus on challenged individuals. Various features like – ability to change the text font, captions for audio, video descriptions, readable background colors, page headings, and consistent structure should be followed in the website.
  • Keep it simple – A website should be kept simple. Users should clearly know what is written, what sections a website have and where a particular link would lead you to? User should not get confused and should be able to find the information they are looking for in an instant.

A company’s website is an introduction of services and products they offer. It is important to have a well designed and an informative website for your business. We at Centex Technologies specializes in creating user friendly, SEO focused websites for our client. For more information, feel free to call us at - (254) 213-4740.

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Ecommerce Shopping Cart

Creating an online shop can be greatly rewarding, if you have excellent products to sell, then internet is the right market place for you. Not only you can create a web based online shop easily and in a cost effective manner, but there are plenty of ways to promote it as well. With advancement of technologies and coming up of new applications, you have to take care of planning features are various levels. For creating an effective ecommerce application, the following features should be taken care off.

  • Easy user interface allows people to come on your application and look out for details or buy products conveniently. A simple design and navigation should be the first step in creating a ecommerce store.
  • Descriptive content should be provided on detail pages of all products. This is not only good for users to understand the products in a better way but also is a good strategy for search engine optimization.
  • Secure checkouts are MUST. This would not only generate confidence in buyers but also saves you from legal hassles that may arise due to any hacking into the system.
  • URLs create should not be in the query form. They should be joined by words describing the page or product. For example – domainname.com/digital-camera.aspx. This is an excellent way to get your products and individual pages in the search engine ranks.
  • Product images should not be blurred and where possible provide various sizes and color options.
  • Customer information should be kept in a secure manner. Also a user should be able to get complete history of what he has purchased etc.
  • For promoting your business, you may need to send out Newsletters to your existing customers or get people to join in as affiliates. For the same, you would want to incorporate features to send multiple business promotional messages in form of newsletters and a tracking enabled affiliate system.
  • Product search plays the most important role in ecommerce solutions. A careful thought has to be given on how search will be performed by the users and accordingly application is created. It has to be made very sure that user should reach the products they are searching for in very few steps and in a convenient manner.

We at Centex Technologies provide complete Ecommerce solutions to our clients globally. We do an extensive research on client’s requirement and business model and create the ecommerce application accordingly. For more information, please feel free to call us at – (254) 213 4740

Search Engine Optimization Basics

Search Engine Optimization is a unique way of attracting more traffic to your website. You can take the benefits of increased web traffic by using SEO techniques which enables your website to get listed in the top results on Google or other search engines. Contrary to popular perception, SEO is quite a simple but well planned and carefully thought of process. It does not require knowledge of complex algorithms or software. All that is requires is careful analysis of your project and devising the best strategy to achieve the results.

Following are some of the guidelines that can be followed to increase the ranking of your page:

  • The design of your webpage should be simple, concise and easy to grasp. There must be a readable and comprehensible format followed so that users can get the message at the first view itself. The less frills that your website has and the more questions or queries it answers, the better its ranking is likely to be.
  • Instead of overloading your webpage with heavy content like videos and irrelevant images, you should consider including appropriate content that is of value to the reader. For some internet users, the loading process may take a long time and compel them to close down your website. So it is advisable to keep the file size to minimum. Search engine rankings of pages with worthy content providing knowledge to internet users tend to be higher.
  • The algorithms of search engines have a knack for filtering out content that is not obviously meant to attract attention. There are adequate filters for spam content and useless pages. So, you must take care not to take shortcuts and to employ professional writers for creating the written content of your website.
  • It is vital to use tags and meta-tags to make it easier for a search engine to classify your website into different categories. Keywords that are in accordance with your content should also be used to attract attention. This can significantly improve your listing. It is important not to repeat your keyword over and over again and risk the ire of users.

Although you may succeed in improving your page rank by following short cuts, in the long run only those websites that have good content can survive and maintain consistency in traffic.

We at Centex Technologies plan and devise SEO strategies to make sure our client ranks on top search engine results. For more information on our customized SEO plans, call us at: 254-213-4740

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Software Development Life Cycle

Software development can be a tricky and complex processthat requires expert and qualified personnel. Only people who are trained inthis area are capable of developing good software that is effective as well asefficient to solve the needs of the end users. Most software engineers or webdevelopers however follow the below mentioned life cycle as a guideline to aidin this process: 

  • The first point of note is to assess the elements required in the system in order for the software to work properly. You may find that in some cases where the software is not in accordance with the system requirements, it may just refuse to work or may show errors and glitches that are hard to correct. It is thus very important to make sure all the requirements needed to run the software are in place.
  • There is a need to determine the demand for any product before producing it and launching it in the market. In this case too, there needs to be interaction between the software developers and the consumers regarding their needs and their problems that can be resolved with newer software.
  • The next step in the process is to come up with a suitable design of what the software is supposed to look like. This is a bit like software architecture.
  • The technical part needs to be done next. This is where the actual creation of the software begins. The code generation takes place and the requisite coding technology is determined with the help of which the code for the software is to be written.
  • After the preparation of the software is complete, it needs to be tested in order to be absolutely sure that there are no errors or glitches in the startup or running process. If they are found, the coding is altered in order to correct these errors.
  • After the software has been launched and presented to the customer as per his specifications, the task of the developer does not end here. He has to constantly stay on his toes and ensure that the software provided continues to function in a smooth manner by performing maintenance work.

We at Centex Technologies provide customized software development services. For more information on the same, please feel free tocontact us at – 254-213-4740

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Explanation Of Web Development Life Cycle

Web development can be a difficult and complicated process if the right approach is not applied in its creation. A website can only reach its full potential and garner enough visitors if it has fulfilled its development cycle appropriately. Following are some of the steps involved in an average web development life cycle:

  • The most important step that precedes all others is definitely is analyzing the purpose for which the website is to be developed and zeroing in on the target audience for it. The practical functions that will be performed by the website also need to be determined before its development is started
  • The second step is to establish the fundamental factors that the website will be made up of including the navigation process, the number of links, the number of web pages incorporated, etc. The basic website design is created in this stage.
  • A detailed design showcasing all major as well as minor elements is then created and is referred to as a prototype. All the graphical images and the layout of the web pages are planned out in this step.
  • Then it is decided whether there is to be any written content presented on the website. This will largely depend on the requirement of the website owners and whether they wish to use the written word to communicate with their visitors and if so, how much of it do they wish to use. A good content writer should be chosen for this task if the amount of writing to be done is quite large in quantity. You should not compromise on this aspect and try to come up with sub standard content yourself. The color schemes for the text are also decided in this step.
  • On the basis of the prototype developed in an earlier step, coding of the website is done to create the necessary functionality. A professional may be hired for this purpose to ensure the safety and security of your web page.
  • After the coding part, testing of various functionalities is done and finally deployment on live server is done.
  • The last but highly necessary step is employing search engine optimization in order to increase your page’s rankings and attract more visitors.

We at Centex Technologies create effective websites and web applications for our clients. For more information on the same, call us at -  254-213-4740

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Oscommerce Shopping Cart Benefits

Internet and advancements in technology has changed the way businesses used to work. Now you can sell a product to a person who is living at Far East by sitting at your home in US. There are millions of internet users who just rely on online shopping. Getting an online shopping cart is not a big task. Now days you can get web based software applications that can be easily installed and configured. There are number of shopping cart software available and out of the lot, Oscommerce is one of the most popular ecommerce shopping software.

Oscommerce is available freely over the net at Oscommerce.com. It can be downloaded and configured according to your requirements and then uploaded on live server. With OScommerce you can change the outlook of your web application in minutes. All you need to do is to configure a pre-created template which can be done in simple steps. 

Oscommerce is a secure ecommerce platform that can be configured with number of merchant gateways like PayPal, Authorize.net etc. SSL certificates wotk well with Oscommerce platform and provides unmatched defense against any hack attempts. There are wide varieties of pre-created features in OScommerce that are vital for online businesses.  

Other than being secure, Oscommerce is very user friendly and have convenient navigation. A user can search products through multiple ways. They can browse the catalogue or can search through “search field”. There are various smart features in Oscommerce that increases the sale of a web store. Advanced features like providing option of related products through the buying cycle are great way of increasing sales.  

In short, Oscommerce is one of the best shopping cart software you can install for your online store. It is easy to configure and have tremendous benefits.  

We at Centex Technologies provide customized Oscommerce development. Please contact us for a free quote for your online business.  

How Wordpress Is An Effective Tool For Creating Websites?

Wordpress is one of the most popular open source software for creating user friendly websites. Wordpress as on date supports more than 120 million blogs and websites. You can easily download Wordpress scripts for free at Wordpress.org. The scripts can be modified and customized as per need. With wordpress, you can create a newspaper website, online shopping portal, a blog, video library, individual websites, article websites, corporate portals, discussion boards etc easily with Wordpress software.

Why Wordpress is so popular?

Well, wordpress is an amazing tool that can be quickly installed and put in use. Wordpress is compatible with variety of plugins which make it very powerful platform. To add on functionalities to simple wordpress site, you can simply add and activate the desired plugins from “Plugin Library”. You can also change the look and feel of wordpress web applications by choosing the design from thousands of freely available “themes”. They can be installed and activated in minutes.

Wordpress dashboard is an easy to use console which can be managed by anyone who is familiar with internet and computers. You can manage your content, add on links, change categories, add-on tags etc instantly.

Wordpress web sites are considered to be SEO friendly. Structure of wordpress code and various elements in it are in tune with Search Engine’s guidelines for webmasters. With wordpress, you can have Search Engine Friendly URLs and can insert various SEO tags while uploading content. You can also use various SEO plugins to customize meta tags and page titles.

Being open source, wordpress is free for use. Customized wordpress applications can be a powerful tool for organizations who want to have extensive features within their web applications.

We at Centex Technologies provide off-the-shelf web solutions and customized website application services. We have wide experience in working with Wordpress open source and can effectively do customization for the same. Please feel free to contact us at (254) 213-4740 for your web development requirements.

Open Source Web Development Versus Customized Web Development

Web development is a broad term given to the website development. The website development could be done for the internet or the intranet. Internet refers to the hosting a website in the www domain name which can be accessed by general public. Intranet, on the other hand is meant for private use. The intranet pages can be accessed by members of the organization, company or from a university or a college. The intranet websites are mainly being used for communicating any kind of internal news, views, etc. Web development can be done with the help of open source or customized software.

Open source software refers to a computer program whose source code is published and available to the public. The open source software can be copied, modified and redistributed; however, they are governed by certain copyright laws and licences. Customized software, on the other hand are created to provide tailor made solutions to the specific group. The customized software is programmed based on the specific needs of the customer. One of the most important advantages of the website development using open source software is that they are cheap and comes at a reasonable cost (mostly free to use). Anyone can download and use open source software for free (or for some cost). As custom created softwares involve appreciable man hours to create, test and deploy, they are more expensive then open

Apart from this, while developing websites using open source software, the customer support available is minimal making the website development very challenging. However, while developing websites using customized software, constant support and help is being given.

Web development is a challenging task. It can be done using open source software or customized software. In respect to cost, open source software scores higher than any software available, however, in terms of facilities, customized software is much better than open source.

For Website development, SEO and Internet Marketing contact us at Centex Technologies.

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Creating An Effective Website

With the advent of internet, it has become common for many businesses to have their own website built so that they can reach out to their customers in an effective and cheaper method. Websites are also required by the individuals or celebrities. Some companies prefer to give their customers the facilities to shop from their websites which can be done by incorporating the features of ecommerce into the websites. If you are looking to expand your business and reach out to maximum number of people, then it would be a great idea if you create a website and give the product information up there. However, designing a website and getting traffic into the website requires a lot of effort from your side. To design a website, you need to remember some of the elements which you are required to incorporate for maximum traffic.

To start with the website design, you need to zero in the features you would desire on the website. For an effective website design, you should hire professional Web Design Company who has the required skill and experience to give shape to your requirements. Once you have the website design ready, you need to add up content to it. While entering the content, make sure that you enter the right kind of keywords, so that your website could easily be featured in any search engines. Add targeted and well researched keywords so that the website. This technique is called Search Engine Optimization. Your website must have informative material and more of graphics and pictures for the users to understand. Remember, the visitors will only scan the page; they are not going to read the entire pages.

The website should provide visual appeal and is required to have easy navigation. Provide enough facility to your website, to the extent you can. Communicate effectively and provide images of the products which you sell. You may also incorporate ecommerce shop in the websites and allow the visitors/customers to buy from your website itself. Test the websites several times before going live.

Putting up a website requires you to invest nominal cost every year to host it, but you can see the significant growth in the sales of the business.