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SEO Elements – Must for any website!

You might think that you’ve cracked all the codes for your website to rank high on search engines- quality, keyword rich content, useful information, an attractive website design, and the standard SEO methods, yet your website will not be favored by Google, unless the design is SEO friendly. Flash movies, streaming audios, catchy visuals, and stunning images might make your website look fantastic, but you might end up making it SEO-unfriendly in the process of enhancing its outlook.

Here are some key elements that every website’s design must have, to boost its ranking on search engines-

  • The right keywords, at the right places - The first, and perhaps most crucial step in designing a website is choosing the right keywords for what’s being offered on the website. You need to ensure that if a user gets to your website using a particular keyword, he gets what he’s looking for there. However, simply stuffing the keywords that you find relevant isn’t enough. It is just as important to ensure that they are placed at the right places, by which we mean- title tag, meta description and keywords, website slogans, H1, H2 and H3 tags, alt text, internal links, footer links, URLs, file names, etc.
  • Text-based buttons and links - Links and buttons that are text-based are much easier to navigate for search engines, than flash-based ones. Not only are flash-based images unreadable for search engines, but they aren’t supported by many mobile devices. CSS methods and jQuery are great substitutes for flash.
  • Low loading time - There is nothing more annoying than a website that takes forever to load. To make sure this isn’t happening to your website, remove unnecessary elements like CSS files, Java Script, large images, and line breaks in your code.
  • User friendly URLs and image names - Make sure that the URLs on your website are user-friendly- for e.g. http://www.clotheswebsite.com/women/clothing/long-blouses would be much better than say http://www.clotheswebsite.com/apparel/product4?=98834. This also applies to image names. For e.g. if a woman is looking for ideas for beachwear, she would be likely to use Google images as a reference. With your product image named as img622.jpg, it shall not show on Google’s results, while ‘beachwear image 622’ is likely to.
  • Social networking icons - Make sure that visitors to your website know that you are active on social networking sites like Facebook and Twitter when they land on your website. Use prominent icons and buttons for this, and you might also consider adding your daily Twitter feed on your site to boost Google’s cache rate.

These are some of the must “To-be-followed” tips for websites. We at Centex Technologies, Dallas Texas provide complete SEO services, Website Design, Website Development and Internet Marketing services to our clients. For more information call us at Killeen (254-213-4740) or Dallas (972-375-9654)  Office.

Benefit Of SEO For Loan Companies

If you are looking for a process to make your website visible and user-friendly, then SEO is the best way to go. SEO stands for Search Engine Optimization and is a method of getting your business websites positioned on top of Search Engine results. It’s the best way to make your website visible to your target audience. The more time and effort you dedicate in optimizing your website, the higher will be the popularity and rank of your business website.

Loan companies can immensely benefit from SEO. By increasing the visibility of their website in search engines, their website is sure to gain credibility among internet users searching for loan services. Such companies can take the help of an SEO expert to help them increase the company’s internet traffic. SEO can help a loan company in the following ways:

  • It can promote the business directly to consumers who are searching for a loan service.
  • It helps to rapidly increase the brand’s credibility.
  • The company can easily access new clientele through increased visibility.

Instead of spending time optimizing certain pages or products on a website, a better option would be to seek assistance from firms that offer SEO services like Centex Technologies. We at Centex Technologies have comprehensive knowledge on optimizing a website and will help you save on time, cost and staff. A successful SEO campaign will bring a high ROI than any other marketing strategy. It is a cost effective marketing strategy that requires minimum capital. SEO lets you maintain positioning reports, visitor reports and other necessary factors to analyze the trends of your business.

For a loan company to thrive in today’s competitive internet business world, it requires cost-effective Internet marketing and web promotions. SEO services are structured to offer high search engine ranking, market analysis and increased visitors. A company can be sure to fetch best quality traffic, increased sales, solid client base and improved ROI. Customers referred from search engines tend to stick around for longer. If you show them all the information they need to see on your website, they may well become your customers for a lifetime! Such is the power of SEO. It’s an investment no company can afford to overlook in today’s times.

For SEO Services in Dallas, Killeen, Austin and Other Central Texas areas, call us at 254-213-4740

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Facebook As A Powerful Business Tool

Facebook tops all the social networking sites with more than 500 million subscribers. It’s a great medium to connect with long lost friends and family members we can’t meet often. It has not only revolutionized the experience of interacting with friends and keeping a tab on their current activities, but has also transformed the concept of business. It’s a unique business tool that has great potential for marketing products and services.

Facebook offers businessmen, organizations and merchants facilities to create a business page, a group or facebook advertisements to promote products and services to those on the network. Another option that businesses can avail is facebook pages. Creating a facebook page and integrating it with apps is a great way to make a business’s presence felt. It’s the best way to interact with potential customers and circulate news and other updates related to products and services being offered. It’s also very easy to create an advertisement through facebook ads. While creating the ads, one can target a specific location, sex, age, keyword, relationship status, workplace or college. Facebook automatically delivers the ads created to the desired audience throughout the network.

It’s a perfect place for merchants and customers to interact with each other. Businessmen can instantly get in touch with millions of potential customers. The customers also have access to special promo offers and discounts offered by the merchants. It’s a win-win situation for both parties. Facebook offers a simple, free and effective opportunity to build online presence. There are certain apps that are very helpful when it comes to promoting your business. The following a list of some useful apps:

  • Networked Blogs app
  • Social RSS
  • Simplaris BlogCast
  • Define Me
  • IEndorse
  • Proffesional profile etc.

It’s important to keep in mind that creating a page on facebook is just half the battle. Most of the people just get stuck at this point and never show up again. Be sure to devote enough time on developing your business oriented page. Configure your privacy settings to let everyone see your page unlike what you would do on your personal page. Keep interacting with your contacts and make sure they know you are in touch with their posts. Strike the right balance between getting too personal and too business-like. In addition to the textual information posted on your page, dress up your posts with some multimedia messages too. A new age business tool, facebook can do wonders in helping your business touch new heights!

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Smart Tips On Credit Card Security

The popularity of credit cards in place of other payment methods cannot be attributed to its ease of ease of use and low transaction costs. Credit cards are also quite easy to carry and serve as a great replacement for bulky cash. Several customers are opting for credit cards for making all kinds of purchases for consumer durables as well as for daily needs items in several countries. It has been predicted by economists that there is likely to be a gradual phase out of hard cash to give way to a complete domination of plastic money in the near future.

With the number of transactions taking place through credit cards on the rise, the security and safety aspects related to their use assume significance. Credit card processing terminals are generally installed at retail counters to facilitate credit card transactions. It is important for the vendors to procure the appropriate technologies required for assuring the confidentiality and privacy of credit card information and other financial information required to be divulged by consumers while making purchases. A thorough testing of the credit card processing machine must be done to ensure that it fulfills all safety/security requirements before it is set up to receive payments via credit cards. Any kind of security lapse can cost you and lead to a rapid disappearance of customer trust thus leading to reduced sales.

There are several aspects that credit card holders can also keep in mind to keep their money safe:

  • Credit card holders must not divulge information pertaining to their cards through e-mails to any vendor or company. It is important to make use of proper channels to reveal such information. The webpage on which such information is revealed must be one that is encrypted and secure.
  • While shopping at retail outlets, it is important to fill out the code related to the credit card i.e. the CVC number on your own and refrain from asking the salesperson to do so for you. It is important not to provide such information to retail sellers even if you happen to be a regular customer.

For complete Computer Network Security, call us at Centex Technologies - 254-213-4740. We provide Web Development, SEO, Website Design and IT support services to our clients in Dallas, Killeen Austin and other Central Texas areas.

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Planning A Computer Network

A computer network is quite useful for a workplace with a large number of computers that need to be interconnected for the better flow of data and also to facilitate inter-departmental and employee-to-employee communication. There are several other advantages of setting up a computer network like being able to use a single hardware component that is connected to all the systems in the vicinity. For example, if there is only one printer for a certain floor in the building, all the systems on that floor can be directly linked to it to procure print outs whenever they are required. This leads to huge cost savings as the need for setting up a separate printer for each system in the office is done away with. Your local server can be contacted for setting up a computer network. The kind of network that you choose depends on the total area covered by your office, the number of employees working in your organization and the number of computer systems or other equipments installed at the office.

The layout of the network must be carefully planned so as to include all the systems that need to be incorporated into the network. The placement for the switches and hubs must be appropriate and should be decided with the help of skilled technicians in order to ensure the efficiency and effectiveness of your network. There are several network models that may be used like a circular network, a rectangular one, a straight line network in which computers are connected end to end, etc. The decision regarding the kind of network to employ depends entirely on the placement of the computers and other equipments at your workplace.

While setting up your computer network, the switches and hubs must be placed strategically so as to facilitate transmission and also so that they can be easily replaced when they stop working. There should also be an adequate amount of flexibility so as to enable you to enhance your network in the future when more systems need to be added. Planning a computer network is a technical job which should be carefully planned and executed. This not only allows you to add on various equipments or expand the network in future, but also makes sure that there is no or minimal downtime.

We at Centex Technologies provide complete computer network consultation and installation services to our clients. For more information on planning a computer network for your office, feel free to contact us at Killeen (254-213-4740) and Dallas  (972-375-9654) Texas.

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Essential Features Of An Ecommerce Application

A good ecommerce application consists of a host of essential features that make it easy to use and beneficial for its users. There are several companies that specialize in creating unique ecommerce applications as per the specific requirements of your business and prepare customized applications on your request. A well developed ecommerce application not only allows potential customers to remain on your webpage for a longer time but also leads to increased chances of registering a sale. When customers find it hard to navigate through an ecommerce application in order to purchase products or service, they are likely to move on to your competitors’ websites thus leading to losses for you.  Thus the importance of having an efficient and workable ecommerce application on your website to facilitate sales cannot be underestimated. Some of the elements that characterize a good ecommerce application are:

  • The most important aspect of a good ecommerce application is easy navigability. Visitors should not fumble while traversing the different pages and should be able to browse through product catalogues and place orders easily. An ecommerce application that is difficult to grasp for an average person can be a huge turn off for buyers.
  • In case you require your buyers to register with your website before they are allowed to make a purchase, it is important to ensure that the process of setting up a customer account is not cumbersome but is fairly quick and simple. Customers should not have to fill in contact or address related information time and again every time they make a purchase. The ecommerce application that you set up to facilitate purchases must consist of storage space to keep a record of such information for future use.
  • Another element that must form a part of a good ecommerce application is the option of being able to provide alternative shipping addresses. There should be a certain amount of flexibility for the customers to get products delivered to the location of their choice. A well developed ecommerce application takes care of this need and provides the relevant options.
  • Providing the shopping cart facility to allow the customers to browse through the other items on your ecommerce website freely is also a positive element. Apart from this, your ecommerce application should provide a safe and secure system of accepting payments.

We at Centex Technologies provide complete Web Development and SEO Services to our clients. For more information on Ecommerce Web Development, contact us at Killeen (254-213-4740) and Dallas  (972-375-9654) Texas.

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Need Of Local SEO For Legal Portals and Lawyers Websites

Having an online presence has become a necessity for all kinds of businesses that wish to establish a market presence and generate an increased number of customers for their products or services. Legal firms and individual lawyers can also use the internet as a platform to promote their services through several different promotional methods. Legal portals can be used to generate information and communicate the same to possible customers looking to hire a suitable legal representative. Apart from using such portals, an account can be made on a lawyers’ website that has specially been created to bring customers and lawyers in contact with each other. Most large law firms prefer to create their own official webpage to publicize their services and provide knowledge about the services that they offer along with information about prominent legal experts among their employees.

Search Engine Optimization is a useful online tool that can strengthen your online promotions campaign. Legal portals can be used to generate suitable content that consists of the appropriate keywords that are likely to bring in visitors to your content or profile. The URL of your official webpage of contact information must also be provided so that interested visitors are able to obtain sufficient information to be able to contact you for the purchase of services later on. Not all users are likely to come across your official webpage by conducting a Google search as public portals or lawyers’ websites that consist of information about different law firms generally show a higher rating than individual lawyers’ websites. Thus maintaining a presence on such portals helps to generate an increased number of customers in the long run than merely having an official website representing your business.

Some of the ways that can help in attracting more visitors to click on the links directing them to your official webpage have been specified below:

  • You should conduct a little research about the most successful legal portals that attract the highest number of customers and submit information about your services on the most popular ones. Using diverse websites to assert your online presence significantly enhances your chances of making sales of legal services.
  • You should also make it appoint to include the relevant keywords while formulating content to be posted on the different portals with regard to your legal business.
  • SEO strategies should be implemented to get your websites high on search engines.
  • Search Engine friendly websites should be created to make your website available on all major search engines.

We at Centex Technologies provide complete Web Development, Website Design and SEO services to our clients in Killeen and Dallas Texas. For more information feel free to contact us at our Killeen (254-213-4740), Dallas (972-375-9654) Office.

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SEO - To Enhance Your ROI

Search Engine Optimization is an advertizing technique that help you to reach targeted customers who make relevant searches on various online search engines. Various SEO techniques help your website to rank high when a particular (relevant) search querry is triggered. SEO is a method that is being adopted by all major organizations having an online presence in order to attract a maximum number of users. It is a scientific way of controlling the traffic that you can receive on your website.

Some of the benefits offered by a successful Search Engine Optimization campaign are:

  • SEO is perhaps the one of the best ways to reach your target audience. The target audience for a particular product, service or brand may be defined on the basis of different geographical areas, age groups or other demographic factors. SEO helps limit the advertizement of your business to the population group that you wish to target to increase your sales internationally as well as locally. The use of relevant keywords can help reach your intended groups in an easy manner thus leading to more sales.
  • SEO can also enhance the amount of traffic that you receive on your webpage on a daily basis. More the amount of visitors you get on to your website, the more are the chances of registering sales.
  • A successful SEO campaign also helps build up a brand for a business. This can be specially useful if your business is a new one and needs more visibility in the market. The internet can be a great platform for publicizing your business and bring recognition to it.
  • Employing Search Engine optimization as a marketing tool can also lead to maximum returns with minimum investment. You only need a few SEO experts to spearhead a successful SEO campaign. There is absolutely no need to spend massive funds on purchasing expensive advertizing space as SEO helps fulfill the same functions as those performed by conventional advertizing.
  • By using SEO, it is possible to know for sure whether your advertizing campaign is yielding any results as you are able to calculate the number of clicks on a certain link to your website made by potential customers. You can also calculate how many of these clicks ultimately translated into actual sales.

We at Centex Technologies provide complete SEO and Internet Marketing solutions. For more information, you can call us at our Killeen (254-213-4740) or Dallas (972-375-9654) Office.

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Web Development - Focus on usability

Web applications can be of varying kinds and their success tends to depend on a large number of factors. There are several parameters that define whether a web application is going to become popular among its users or is going to phase out soon. The most important aspect in web development is ensuring that the application is simple and easy to use. Ease of use figures among the number one priorities for most application users as people are not likely to spend too much time in exploring how to work their way around an application. The simpler an application is to understand and grasp, the better are its chances of success. Thus the prime focus should be on making your application uncomplicated and utilitarian in nature.

There are several other elements too that can distinguish a successful application from an unsuccessful one. One of the elements that can help propel your application to success is a clean layout. Users should easily be able to figure out the ways to start an application. The initial display must be in large fonts and state the next step to be undertaken to gain access to the application. The layout should not be cluttered and should instead have a clean and uncomplicated look. Such features not only make the application look classier but also endear it to its users and prompts more and more downloads or usage of the web application.

The web application should be based on simple principles and the objective of the application should be a clearly defined one so as to make it easily searchable on a search engine. It should be appropriately titled so as to allow interested users to gain access to it by entering in relevant, related keywords in popular search engines. The title should be catchy and widely understandable by people belonging to different demographic groups. The processing speed of the application must be kept in mind while designing it as an application that suffers from delays and extended waiting times may be discarded by users quickly thus resulting in its complete failure.

We at Centex Technologies provide complete web development and UI design solutions. For more information, you can call us at our Killeen (254-213-4740) or Dallas (972-375-9654) Office.

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Importance Of Landing Page Design

The landing page is the first page of your website that web surfers come in contact with once they are either directed from some other link or they type in browser to visit your website. A single website can have multiple landing pages depending on their marketing campaigns. The importance of this page cannot be underestimated as it is the first direct contact that potential customers have with your brand or company. A favorable impression at this stage can be instrumental in helping convert user interest to a sale. Many websites do not pay much attention to coming up with a unique and captivating design template for their landing page the result being dwindling customers and lost sales. There are several tips that can help you design a landing page that is a hit with customers and incites them to explore your website further. Some of them have been specified below:

  • Choosing the right colors for your landing page is of paramount importance as colors can be vital to ensure the interest of your customers. Each color is said to convey a different psychological message and elicit a unique emotional response. The colors for your landing page should not be chosen on a hit and trial basis rather they must be the result of careful analysis of the kind of response that you wish to evoke from visitors.
  • Apart from choosing the right colors, the design of your landing page needs to be completely clutter-free and simple. Too many elements in the form of graphics or moving textual content tend to create confusion in the minds of visitors and can be a big turn off. It is best to stick to a safe design with a clean template.
  • There should be a minimum number of buttons listed on your landing page so that visitors are not bombarded with multiple options. Having to choose between different buttons can be quite frustrating as visitors try to figure out how to proceed to the next step. Each element that is clickable should feature a one-word explanation regarding where it is bound to lead.
  • The most important aspect of good website designing is to stick to a single template or layout for each page on your website. Using different layouts for successive webpages can look tacky and unsophisticated.

We at Centex Technologies provide website design and development solutions. For more information, you can call us at our Killeen (254-213-4740) or Dallas (972-375-9654) Office.

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