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Signs Your Business Needs A Website Redesign

Having a cutting-edge website is crucial for the success of any business. It is the first thing that elicits the credibility of your brand. If your website has an outdated appearance or confusing layout, people will quickly bounce back and move to your competitor’s website. Thus, you should consider redesigning your website to keep it compatible with the current trends.

Here are some of the common signs that your business needs a website redesign:

  • Not Responsive: With increasing use of smartphones and Google penalizing non-responsive websites, having a mobile-friendly site has become the need of the hour. Failing to have a responsive design means that if a mobile user lands on your website, the lack of proper optimization can immediately repel him. A responsive website will automatically adjust to any screen size in order to provide a consistent user experience.
  • Outdated Layout: A website that has been designed years ago or seems to be outdated as compared to your competitors’ website also needs to be redesigned. Redesigning your website using advanced techniques will give it a complete facelift and improve your business’s perception among the users.
  • Difficult To Navigate: Ideally, your website’s navigation should allow the users to reach on the desired web page in not more than two or three clicks. Browsing through your website should not be a difficult task for the visitors. Website redesign will also help to keep the site clutter free and the make call-to-action buttons more noticeable.
  • Slow To Load: Having a website that takes more than 10 seconds to load can lead to losing a lot of potential customers. It is also possible that you might not be ranked well in Google as compared to other faster websites. Redesigning can fix all the issues that are slowing down your website and make it up-to-code.
  • Not Converting Leads: No matter how visually appealing your website may be, the ultimate goal is to generate leads that convert. If you are not getting the desired results, you might need redesigning to identify and fix the issues.
  • Decline In Traffic: If your website is witnessing a steady decline in the amount of traffic received, redesigning your website's structure may provide a solution. It can also help achieve a better ranking in search engine result pages.

For effective website redesigning services in Dallas, TX, get in touch with Centex Technologies. We strive to transform your website to improve its functionality and appearance. For more information, you can call us at (972) 375 – 9654.

Tips To Optimize Landing Pages For Better Conversions

Creating a website’s landing page involves much more than simply designing a template and putting up a download or email subscription form. There should be a seamless combination of informative and influential content, an attractive offer as well as a visually appealing design. Optimizing your landing pages correctly can increase your conversion rate significantly. The ultimate goal should be to generate leads, increase profits and ROI for your business.

Given here are a few important tips that can help to improve your landing page conversions:

  • Improve Congruence: While optimizing your landing page, make sure that you offer exactly what the users are likely to expect. You should not use your website’s home page as the landing page. This is because the home page provides a general introduction to your business. However, the traffic driven through paid ads or organic search results should find information relevant to the message they initially clicked on.
  • Focus On Headlines And Content: A well phrased headline can greatly influence the success of your landing page. It reassures the visitors that they have been directed to the right page, thus, encouraging them to find out more. The content should be catchy, relevant, short and able to fulfill the intent of the page. You should provide a few sentences stating the idea behind the page and why the visitors should use your products or services.
  • Relevant Form Fields: There should be a fine balance between the information asked in the form field and your call-to-action. The lengthier your form is, lesser will be users’ interest in filling it out. You should try to keep your form fields to a minimum, including only the mandatory information such as name, contact number or email address. If you want to include additional fields, keep them as optional to avoid losing leads. 
  • Test Call To Action Button: A visible and well-designed call-to-action button is important to guide users to the next step. It should be placed at an optimum position on the landing page, without requiring the user to scroll down. You can try and test different phrases, such as ‘Sign Up’, ‘Request A Quote’, ‘Buy Now’ or ‘Contact Us’ according to your business objectives.
  • Include A Reason To Act: Creating a sense of urgency gives your users a reason to convert. For instance, if you are offering a time bound sale or deal, put it up in the headline or other prominent location on the landing page. The more urgency you create, higher will be your conversion rate.  

We, at Centex Technologies, can help you optimize your website’s landing pages effectively. For more information, you can call us at (972) 375 – 9654.

Ways To Get The Most Out Of Mobile Payment Systems

Payment methods have altered between a number of means, from cash, checks, credit cards, debit cards to the latest being mobile banking and ecommerce. Including a mobile payment option within your online business can help to lessen overheads, boost your ROI and upsurge productivity. However, with so many payment systems available, the biggest challenge that comes up is to choose the most effective one. Given here are a few tips that can simplify the process and help your business make the most out of the mobile payment system:

Determine Your Requirements

There are a number of mobile payment providers with each of them serving to specific types of transactions. It is essential that you comprehend your requirements and the nature of your business operations to choose the one that perfectly caters to your needs. For instance, if you want to process only credit or debit card transactions, integrating a basic payment gateway can be sufficient. However, if you want the system to support customer rewards and loyalty points program, you must opt for the one designed to serve the purpose. Some mobile payment systems are designed to carry out transactions in different currencies, while others provide for specific countries or regions.

Analyze Your Budget

You should analyze the costs associated with your mobile payment system. These may include the monthly or annual fee structure, charges for necessary equipment and provider’s terms or conditions. You must carefully read the fine print to make sure that the payment system you are considering is appropriate for your business activities. You may need to pay higher charges based on the transaction type and volume that has to be handled.

Understand the services provided

Verify that your mobile payment system provider processes all transactions in compliance with the security standards laid down by the Payment Cards Industry (PCI). This will help to safeguard your customers’ sensitive information such as email ids, passwords, credit/debit card numbers and other financial details. If your payment gateway is not PCI complaint, you may have to face lawsuits in the event of a data breach.

Choosing an appropriate mobile payment gateway depends upon how well the system is able to accommodate your business requirements.

We, at Centex Technologies, provide mobile payment system integration services for online businesses. Our website development team is experienced in PayPal, CCAvenue, Authorize.net and 2Checkout gateway integrations. For more information, you can call us at (972) 375 – 9654.

Importance Of Customer Reviews For Products On Shopping Portals

Developing a successful shopping website is often more about creating a loyal user base and credibility than advertizing. However, a lot of business owners tend to underestimate the importance of product reviews on their shopping portal. While it is important to delve into other aspects such as increasing ROI, achieving higher conversion and optimizing site navigation, customer reviews also play a major role in taking your ecommerce venture to the skies. Almost 80 per cent of customers rely on customer reviews to decide if they want to buy a specific product or not. Thus, it is critical that you allow your customers to review the products in order to encourage potential customers to buy the same product.

Here are some of the ways in which customer reviews can be beneficial for your shopping portal:

  • Boost Sales: It is quite natural for online shoppers to be skeptic before buying a product. Reading genuine customer reviews can mitigate this incredulity to a considerable extent and make them confident about the quality of the product. More the number of reviews, more would be the impact on reader’s minds.
  • Demonstrate Honesty: Apparently, customers are less likely to read product descriptions as they highlight only the positive aspects of an item. Customer reviews allow potential buyers to have a detailed overview of a product, while weighing up its pros and cons. It is advised to place a mix of genuine positive and negative reviews to help develop customer’s trust in your shopping portal.
  • Unique Content For SEO: Search engine crawlers are constantly looking for unique, informative and constantly updated content in websites. While most ecommerce portals use similar descriptions, customer reviews add content that differentiates between various product pages. This helps to make a web page more relevant to what the user is searching for and increase the chances of higher search engine rankings. The content generated by user reviews can also improve your ranking for long tail keywords.
  • Increase Click Through Rate: If the content of reviews is appropriately formatted, such as with headings and star ratings, it will be displayed in the search results and are likely to increase click through rate. These snippets can also help your product stand out from other similar ones.

By allowing and encouraging customers to leave product reviews, you can attract targeted customers, which will ultimately lead to an increased popularity of your shopping portal.

Custom Application Development Vs Off The Shelf Software Application

Businesses are always looking for ways to reduce overheads, improve operations and boost productivity. Achieving this target also incorporates choosing between the option to hire developers to create custom applications or to use off the shelf software solutions. Even though off the shelf software can be utilized for efficient business operations, only some of them can make the work simpler in true sense. Hence, most business owners prefer going developing customized software for their organizations.

Listed below are some benefits that you can expect for your business by choosing custom software development over using off the shelf software applications:

  • Functionality: Custom built software are specifically developed to accommodate your company’s needs. While using off the shelf software, you might not be able to increase or incorporate additional functions that may be necessary to maintain the workflow. With custom made software, you can be rest assured that the application is a perfect fit for all your requirements.
  • Flexibility: In a custom software application, you are the owner of the code and have complete control over future upgrades. You can upscale the software as and when required, according to your business’ needs. In contrast, this is not possible for off the shelf applications.
  • Protection From External Threats: Custom software development can safeguard your business from various security threats. Majority of hacking attacks are carried through the manipulation of known vulnerabilities in off-the-shelf software. Custom made applications will be a less achievable target for the hackers for it will require much effort to breach the security codes. 
  • Support And Maintenance: When you have custom built software, you can easily maintain it for as long as you need. Immediate fixes and upgrades are possible according to your own requirements. However, with an off-the-shelf application, you have to rely on the support staff of company from which you have purchased the software.

Considering the above given benefits, it is quite clear that custom application development is perhaps a better alternative over using off the shelf software applications. We, at Centex Technologies, provide customized software development services to the businesses in Dallas, TX. For more information, you can call us at (972) 375 – 9654.

Keeping Your Mobile Devices Secure

Smartphones, tablets and other mobile devices have become an important part of life for most people. Though these technologically advanced gadgets have provided a great deal of convenience, there are several threats that come along. With sending emails, shopping and doing banking on the move, your personal information has become more vulnerable than ever.

Given here are some of the best practices to keep your mobile devices secure:

  • Keep Your Device Updated: The first line of defense against security threats is to keep your mobile devices updated with the latest software. Check for updates regularly and download the apps only from credible sources. You must also keep your device properly patched against known vulnerabilities. 
  • Encrypt Data: There is a lot of sensitive information stored on your mobile device, such as official emails, contact numbers, passwords etc. In order to keep everything safe, it is best to store the data in an encrypted form. This will make sure that if the device is stolen, the thief will not be able to access the information stored therein.
  • Remote Wipe: These apps enable you to erase all the data in case the device gets stolen or lost. You can remotely wipe off all the stored contacts, images and other important data from another system. However, these apps work only if the mobile device is turned on and receiving a network signal.
  • Lock The Device: Enable built-in screen lock features in all your mobile devices. Make sure you employ strong passwords to block unwanted access. You can also use the auto-lock feature in which the device will automatically lock itself after a certain period of time and require a password to be unlocked.
  • Avoid Using Open W-Fi Networks: You must not use public Wi-Fi networks, particularly those that do not require a password to connect. It might be set up to initiate an attack on your network. Avoid logging into any secure websites while using a free Wi-Fi hotspot.
  • Be Careful With Bluetooth: Many mobile devices come with a default setting to switch on Bluetooth. This enables the users nearby to detect your device and potentially, connect to it. To avoid this, turn off Bluetooth when you are not using it or alter its security settings so that it is visible only to already connected devices.

For more tips on how to keep your mobile devices safe and secure, contact Centex Technologies at (972) 375 – 9654(972) 375 – 9654.

SEO For Travel Portals

With the summer season just around the corner, it is time for the travel industry to gear up with their marketing strategies to attract new customers. Internet being a key part in the planning of holiday, right from searching popular destinations to flight and hotel bookings, SEO has become a crucial factor determining the success of a travel portal. Ensuring that your website comes up in the top results when one searches your niche specific keyword can help your business gain a competitive edge in the industry.

Understanding The Importance of SEO For Travel Portals

The value of SEO for travel websites runs far beyond simply being found on Google. Achieving a higher conversion rate depends upon the customer’s ability to research destinations, read reviews and search itineraries for their holiday. This process includes visiting several sites before finally making the reservations. Optimizing user experience at this stage by providing informative content and a hassle-free booking process can add to the effectiveness of an SEO campaign for the travel portal.

SEO Strategies For Travel Portals

  • Link Building: High quality link building is an important factor in the success of an SEO campaign. While browsing the internet, it is likely that the customers will visit a number of off-site sources to evaluate the credibility of your business. A travel website with external links from trusted sources is more likely to come up higher in search engine results.
  • Content Strategy: Having unique and keyword focused content with links to your website is one of the best ways to improve your organic search rankings. Including terms which most people usually search during the initial stage, such as ‘Hotels in Dallas’, can get you in front of the right audience at the right time.
  • Rich Snippets: With the introduction of rich snippets in Google’s SERPs, you can reach maximum audience by providing important information about a webpage in the search results. This can include the prices, deals, star ratings and reviews for any listing on your website. This can have a positive impact on your portal’s click through rate.
  • Social Media: Incorporating social media as part of the SEO campaign is also important for travel portals. Effective user interaction and active presence on social platforms like Facebook, Twitter, Instagram, Google+, Pinterest etc. are strong ranking signals for search engines.

We, at Centex Technologies, provide result oriented SEO services for travel portals. For more information, you can call us at (972) 375 – 9654.

Client Side Code Versus Server Side Code

While there has been a continuous debate if client side scripting is better than server side scripting, we believe that a mix of both is best for any web application or portal. Here we have outlined some of the pros and cons of both.

Client Side Code

The client side code is inserted in the web page itself and is executed on the user’s internet browser. The scripting languages that can be used to write client side code include JavaScript, HTML and CSS. However, for your web application to be displayed properly, the browser must support these languages.

Advantages of client side code:

  • Allows for more interactive and quick loading websites
  • Immediate execution of client’s requests as they do not require to contact the server
  • May enhance the usability of websites for browsers that support the code

Disadvantages of client side code:

  • Every browser does not support scripts. Hence, some users might face difficulty if substitutes such as HTML have not been provided
  • Requires more time and effort to be developed
  • Every version of different browsers supports the script differently. Therefore, more testing is required.

Server Side Code

In a server side code, the website script is processed on the server before being downloaded by the internet browser. In this way, the requested web page or application is displayed as a regular HTML page while it is being loaded. The scripting languages for server side code are PHP, ASP.NET, Perl, Python, Java Server Pages etc.

Advantages of server side code:

  • Reduces load on the user’s computer
  • The site can be configured to use a content management system to simplify publishing, editing etc.
  • Website load times are generally reduced

Disadvantages of server side code:

  • Server side scripting does not offer as seamless experience for users as client side scripting does.
  • Scripting software must be installed on the server

As each of them has their own usability, most websites use a combination of both client side and server side code. The former one is good for sites that require attractive appearance and user interaction. The latter one can be used for those that require posting dynamic data.

Benefits Of A/B Testing

A/B testing, also called as split testing, is a process of experimenting between two or more variants of the same web page to determine which of them achieves more conversion rate. It involves validating that any changes made in the design or layout of your website is yielding better performance before you make changes in the site code. A/B testing allows you to assess different elements of your website including:

  • Placement, design and color of the buttons
  • The location, text or color of call-to-action
  • Product pricing
  • Headlines and product descriptions
  • Product placement and photos
  • Appearance and layout of website
  • Length of text on each page

Benefits of using A/B testing for your website:

  • Measure Performance Differences: A/B testing allows you to have an accurate measure of your website’s performance between two different alternatives. You just need to collect the recorded data to compare the results.
  • Measure Actual Behavior: While you are creating a website, it might be difficult to judge how a certain design or navigation would perform. By using A/B testing, you can get it evaluated by the real customers and have a better idea about the preferences of your target market. This will help you offer desirable products and services to your clients.
  • Increase Conversion Rate: A/B testing enables you to boost conversion rates on your landing pages as well as increase your current leads with the help of proven techniques and methods.
  • Improve Content: A/B testing helps you in initiating a successful content marketing campaign. It lets you know what type of data is given positive feedback by the users. Thus, you can make the required changes in your existing content adequately optimized for the target customers.
  • Lower Risks: A/B testing considerably reduces the risk involved in major decisions like marketing strategy and pricing. Analyzing consumer behavior before implementing anything increases the chances of success. With A/B testing, companies can appropriately invest their resources to yield maximum results and greater ROI. 
  • Easy To Design: The A/B test does not need to be carefully or technical designed to achieve accurate results. All you need to do is to decide the number of versions you want to test and split your website’s traffic among them.

Regardless of which things are you evaluating in your website, A/B testing is a simple and cost-effective way to know precisely which option will work the best for you.

Tips On Reducing Website Load Time

A slow loading website can be extremely harmful for a business. Instead of generating business, it might have negative effect on potential customers as they can get frustrated waiting for pages to show up. A website that loads fast plays an important role in generating leads and converting visitors into customers. It has been observed that if a website does not load within 8 to 10 seconds, there are higher chances that the users will abandon the website. This is true both for the desktop and mobile websites.

Given here are some tips that can help to reduce your website’s load time:

  • Optimize HTML Code: Make sure that your website has a light interface and takes minimal load time. For this, there should not be any unnecessary tags and broken links. Also, remove any links that redirect the users to an error page.
  • Minimize HTTP Requests: A website’s performance is significantly determined by the time it requires to download several components of a page. This may include Flash, JavaScript, images, style sheets etc. Keeping this in mind, you can reduce your website’s load time by reducing the amount of HTTP requests by merging files, scripts and CSS.
  • Compress Images: Although high definition images can enhance the overall look of your website, it can severely increase its load time. Try to limit the use of images as far as possible. If images are necessary, make sure you compress their size so that they do not take much time to load.
  • Enable Browser Caching: When a user visits your website, the elements on each page will be stored on user’s system in the form of cache. This way, the browser does not have to send another HTTP request the next time your website is accessed from the same device. This will also help to reduce its load time.
  • Simplify Design And Layout: Try to keep the interface and design of your website as simple as possible. Including too many graphics ad buttons can make your website load much slower.
  • Eliminate Unnecessary Plugins: Using excessive plugins in your website can increase its load time, create security threats and can even lead to crashes or other technical problems. To avoid this, you should selectively disable all the unnecessary plugins and then measure the performance of your website.

Centex Technologies provides efficient website designing solutions to the businesses in Dallas, TX. We aim at creating user friendly websites with maximum usability and minimum load time. For more information, you can call us at (972) 375 – 9654.