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Introduction to Google AdWords

by asubhani 14. December 2009 07:24

In the tough competitive world, the future and profit of any business depends on the marketing and the economic growth of the company. And as far as marketing is concerned, in present situation advertisements play an equally important role in the marketing of a product. Among other mediums, online advertizing is one of the most effective and profitable method to generate results. Google Adwords is one of the advertising programs used worldwide to generate effective sales or business leads.

AdWords is Google's flagship advertising product. It is also the main source of revenue for Google. AdWords program includes local, national, and international advertisement distribution through pay-per-click (PPC) advertising. Through Pay-per-click system, an advertiser is charged certain (bid) amount every time a user clicks on the advertisement. Advertisers have flexibility of choosing their daily campaign spending limit.

An advertiser can display advertisements on Google Search or Google Content Network. Advertisers can selectively target their marketing campaigns with keywords, language selection and region selection. Effective tracking system of Google Adwords allows advertisers to keep a track on advertisement performance and calculate the ROI. You can view detailed demographics of your site visitors thorough advertisements displayed on Google search/ Google website network, when you couple Google Analytics with the website.

Through Google Adwords, you can choose advertisement in text format, banner format, or video format. You can use various tools present in Adwords account to fine tune your advertizing campaign. Google’s state of the art system allows only relevant and genuine clicks to be charged. With continuous improvements in Adwords technology, Google AdWords is one of the most rewarding online advertizing programs.

You can hire Google Adwords campaign management professional to set up and manage your Google Adwords account.

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