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How To Design An Effective Logo

by asubhani 6. March 2010 03:54

A logo generally refers to a graphic or pictorial graph or emblem used by commercial enterprises, organizations or at times even individuals for the promotion of instant public recognition, fame and thus, sales. The following article provides a set of complete guidelines for designing the perfect logo for your firm/company/brand that will help in increasing its popularity and thus, its sales, manifold. Here is a step wise procedure:

Principles of effective logo design

Following are the effective rules and principles of designing a meaningful logo:

  • Make it simple: Make sure to design a logo that is easily memorable and recognisable. Do try to make it unique, but at the same time, do not complicate or overdraw it.
  • Make it timeless: Keep in mind the important factor of timelessness of your logo. Think with the perspective of it still being applicable, even 50 years from the date of its creation. Do not go with ideas in current vogue, which might lose their relevance with time.
  • Make it versatile: A point worth being paid attention to is that it should be versatile and usable in all formats, applications and mediums. It should also work and not lose its identity when used in a single colour.
  • Make it appropriate: Keep in mind the fact that underneath all the show, flashiness and design; the logo must not fail to serve the purpose for which it has been designed. It should clearly portray the brand or firm which it has to advertise.

Learn from the experiences of others

Having learnt about the rules and principles of good logo designing above, one can conveniently distinguish between a good and a bad logo now. Take a good look at the successful as well as the failed logos prevailing in the market. Learn the good points like versatility and simplicity from the successful ones and learn your lessons from the flaws of the failed logos.

The design process

Now, with all the knowledge of what a good logo is and what the ways and rules of designing it are, you are fully prepared to design your own logo. There is no set designing pattern or procedure to be followed. Rather the processing differs individually. The following steps are a must include in your logo designing process, whatever the order: researching, designing, sketching, prototyping, revising, adding final touches and finalising.


After the initial conceptualising, designing and sketching have all taken place; now is the actual time to start the final designing process by making use of the available software on your computer or through the internet. This is the final step. Follow the instructions and see your dream logo turn into a reality and your sales and popularity grow manifold.

We at Centex Technologies provide effective Logo Designing Services in Killeen, Central Texas

Web Designing - Logo Designing 

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