28. June 2012 07:11
Online businesses are flourishing like never before for various reasons. With low start-up cost and option to remain open for 24 hours a day, 7 days a week throughout the year has made online businesses a lucrative one. The best part about this type of business is that both the seller and the buyer benefit to a great extent from the provisions of customer reviews. This is something that lacks in conventional businesses. Customer reviews have revolutionized the experience of buying a product as almost 80% of the buyers read the reviews of a product before purchasing it. The following are the benefits of such reviews for an online business:-
An increase in the goodwill
Genuine Customer reviews from Google Places, Facebook Page or Yelp give the visitors on your web page an honest picture of how your business is doing and what kind of products or services you are offering. As humans we have a tendency to rely on word-of-mouth more than anything else. Positive reviews will definitely have a good impact on your goodwill and pull in more customers.
Spreading the word
When a customer comes across a review written by him on your web site, it makes him feel acknowledged. This feeling of appreciation propels him to tell those in his immediate circle about it and the word spreads like fire. It won’t be long before more people log in to your website and peek into your business offerings. It’s actually a wonderful form of advertizing.
Customer reviews are the best feed back for a business. They let you know about the experiences of customers on using your products or services and whether any improvement is required or not. Some customers even give valuable suggestions that can go a long way in improving your business.
Bonding with the customer
You can form a bond with the customers who have posted their reviews by replying to their negative and positive comments. Customers tend to be more loyal to businessmen who really care about how they feel and this can be a good opportunity for you to make your customers feel special.
Better search engine results
Most of the search engines give importance to the number of times your business is mentioned in reviews. Reviews increase the chances of your business to appear higher in the search results for a particular type of business.
We at Centex Technologies provide Internet Marketing Services in Dallas, Killeen and Austin. For more information how you can turn your Customer’s feedback into positive business, feel free to call us at Killeen (254-213-4740) or Dallas (972-375-9654) office.