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Cyber Security For Small Businesses

by Administrator 22. January 2018 15:23

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Growing Our Diverse Business Position

by Administrator 17. January 2018 14:45

Centex Technologies receives its MBE certification in Georgia

Killeen, TX, January 16, 2018– Centex Technologies is pleased to announce its newly awarded Minority Business Enterprise (MBE) certification through the Georgia Department of Administrative Services (DOAS), in cooperation with the Georgia Department of Transportation (GDOT). By passing the particular review and requirements, Centex Technologies may operate as a Minority Business Enterprise and Minority Subcontractor within the state of Georgia, receiving contracts working with state and local agencies.

Centex Technologies previously received its Disadvantaged Business Enterprise (DBE) certification in the state of Texas in 2016. Through the DBE interstate application process, Centex was able to apply for and receive its DBE certification with the state of Georgia in 2017, as an advantage for our Atlanta office.

DBE‐certified businesses in Georgia that meet the state’s MBE qualifications are automatically eligible for MBE certification.

According to the Georgia Minority Supplier Development Council, MBE certification provides emerging firms with invaluable business development resources. With certification, enterprising business owners gain unprecedented access to corporate buyers and executives who are interested in working with certified minority business.

For more information about this certification and other work Centex Technologies performs in the government division, please contact Christopher Walton, Vice President and Legal Counsel (Government Division) at cwalton@centextech.com

About Centex Technologies
Centex Technologies is an IT consulting company with offices in Killeen, Austin and Dallas, Texas; and Atlanta, Georgia. Our goal is to provide innovative IT solutions that exceed expectations. We assist our clients through a wide range of comprehensive and cost‐effective services to advise, install, service and repair, configure, maintain and teach Information Technology. Our highly skilled and professional staff has extensive experience serving medium‐ to large‐scale organizations in diverse technical areas such as Network Administration; Technical Support; Project Management; Search Engine Optimization (SEO); Internet Marketing, and custom Web, Application, and Software Design and Development. Additional information about Centex Technologies can be found at www.centextech.com

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GDPR Compliance & Its Impact on US Businesses

by Administrator 30. December 2017 11:07

A large amount of customer information is collected each day. Even a slight carelessness in managing sensitive customer information can cost the business dearly. General Data Protection Regulation i.e. GDPR is new standard that provides a set of rules which the companies operating or doing business in Europe must comply to. The European Parliament adopted it on April 14, 2016 with an intent to protect personal and private information of customer’s. 

The soaring figures that account the data breaches validate the importance and need of GDPR. It covers a total of 99 articles and would regulate data protection laws and policies. As per the reports by Ovum, a London based analyst and consultancy firm, two- thirds of U.S. companies might have to reconsider their strategy in Europe owing to GDPR. 

What Will Change –

Businesses (Including US businesses operating in Europe) would now have to be extra careful while managing customer databases like an individual’s IP address, social security number, name, cookie data etc. Stringent state rules will now govern a company’s customer data protection policies. It will come into force on May 25, 2018 and companies not adhering to GPDR will be have to pay a hefty fine. 

Which Companies Will GDPR Affect –

A business or company that -

  • Operates in Europe  
  • Processes personal data of European citizens

How To Prepare Your Company For GDPR –

Information Commissioner’s Office (ICO) has come up with a guide which companies can follow to prepare themselves for GDPR –

  • Cognize your staff about GDPR.
  • Systematically organize, manage and share the customer information you hold.
  • Review your current privacy policies and make necessary changes to harmonize them with GDPR.
  • Check your procedures and make sure that they cover all the rights individuals have.
  • Update your procedures and decide the ways you will handle requests within new time frame.
  • Decide the lawful way to process personal data.
  • Check whether your consent seeking mechanism complies with the rules of GDPR.
  • As per GDPR you would need parental consent to process a child’s personal data so setup a system through which you can verify an individual’s age.
  • Ensure that you follow an appropriate and quick mechanism to detect and report a data breach. 
  • Get well acquainted with ICO’S code of practice on Privacy Impact Assessments.
  • Hire someone to act as the Data Protection Officer, whose main role would be to keep a check whether data protection policies are being complied or not.
  • Determine your lead data protection supervisory authority.

Enforcement of GPDR would mean less data breaches which will ultimately benefit the end user by protecting their private and confidential information. It is a revolutionary step by the European government for the best interest of their citizens and US based companies operating in Europe will have to do the required modifications in their policies and online applications in order to adhere to the norms. 

For more information, contact Centex Technologies at (972) 375 - 9654.


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DDoS Attacks & Its Various Types

by Administrator 26. December 2017 11:23

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How To Secure Your Home Wireless Network

by Administrator 18. December 2017 12:20

Wi-Fi networks allow multiple devices to access internet simultaneously. The moment a relative or friend drops in at your place, they tend to ask your Wi-Fi password. You may boast of high speed, amazing internet connectivity & range but an important factor that we all generally miss is the security.

Your wireless network can become host to various vulnerabilities and threats. So, it is extremely important to take all necessary steps to secure your home wireless network.

Potential Threats To Your Home Wireless Network -

  • Loss of Sensitive information, credentials and logins
  • Network Intrusion
  • Data Interception
  • Bandwidth Stealing
  • Financial losses owing to loss of confidential information

Here We Have Listed Certain Ways To Secure Home Wireless Network -

Change The Name Of Your Wireless Network – Simple and easy Wi-Fi network names can pose a serious threat. Often, we do not change the network name of router which has model name and other details in it. One must change it as this will prevent hackers from knowing the type of router you have. Otherwise, they would easily be able to discern the manufacturer of the router and also type of vulnerabilities the model is associated with.

Set Up A Unique Password – Setting up passwords as simple as your name or date of birth is an open invitation to hackers. They can easily guess and exploit it for their personal benefits. So make sure that the password you set has at least 20 characters and is formed using a combination of alphabets, numerals and symbols.

Placement Of Router – It is highly beneficial to place the router somewhere close to middle of the house. This will not only ensure that you get the wireless signal in all the rooms but also make sure that the signal range does not reach outside your house. This will prevent any fraudulent use of your network data.  Also if you are not using the wireless network overtime then it is advisable to disable it for that time being.

Update Your Router’s Software – It is important to regularly update your router’s software for security reasons. This will help you avoid unpatched vulnerabilities.

Filter On Mac Addresses – Devices that are connected to the wireless network have a unique Media Access Control (MAC) address. So you must always change the router settings and physically type in MAC addresses of only those devices that you wish to allow on the network.


Some Other Ways

  • Do not broadcast the name of the network
  • Enable encryption
  • Double up the layer of firewall
  • Turn Off Guest Networks
  • Set up a strong administrator password
  • Reduce the range of Wi-Fi signal

For more information about IT security, contact Centex Technologies at (972) 375 - 9654.

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Big Data Benefits

by Administrator 30. November 2017 11:40

Companies have been collecting large amount of information each day. Big Data is nothing but huge chunks of data which is collected from the customers/ different sources which is further processed and analyzed to generate useful insights out of it.


As per International Data Corporation (IDC), worldwide revenues for big data and business analytics will grow more than $203 billion by 2020. These facts validate the power of Big Data and demonstrate how it has brought a substantial breakthrough.


Here we have listed some benefits of Big Data to the business organizations -

  • Understanding Customer’s Need – Companies are increasingly resorting to big data analysis to leverage the benefit of customer information available on the web.Businesses can use this information to better understand the needs of the customers and then design their marketing strategies accordingly
  • Risk Analysis - It allows you to scan the business environment. You can stay ahead of your competition by successfully predicting the market trends. Immediate action can be taken, whenever you sense any potential risk.
  • Cost Savings – Businesses don’t need to keep a manual record of databases now. Big Data tools such as Cloud- Based Analytics, Hadoop etc. can store tons of data and help companies use it proficiently.
  • Opening Up New Opportunities - It has opened up a plethora of revenue generating opportunities. The information derived from data can be used to venture into new projects and make a parallel business line.
  • Personalize Your Portal – It allows you to personalize your portal in real time. You can individualize the experience for each customer depending on the kind of search they make. This can be done by showing them other related options or useful searches made by other users.
  • Managing Your Reputation Online –Big data tools let you know what people say about your business on various online portals. You must comprehend on this information as it can help you monitor and control your online reputation.
  • Faster Decision Making – Better analysis can help you take better decisions within no time. With faster decision making procedures, businesses can take advantage of any potential opportunity which comes their way, thereby improving their bottom line figures.
  • Customer Interactions – You can actually reach out your customers and have a real-time conversation with them using the big data tools.

For more information, contact Centex Technologies at (972) 375 - 9654.

 

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Public WiFi Hot Spots

by Administrator 27. November 2017 15:18

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How 5G Will Change The World

by Administrator 16. November 2017 10:41

The world is all set to witness a technological revolution with Japan planning to launch the first commercial 5G network by 2020. The technology will provide faster internet speed thereby accentuating the overall digital experience for the users. It is believed that the fifth generation of wireless network technology is going to change the entire picture. Here we have listed ways how 5G would impact the world.

  • Mobiles Will Takeover – With the advent of 5G technology, mobiles shall dominate. As per a report by The Telegraph, 7 out of 10 people in the world would possess a smartphone by the year 2020. This means businesses will have to shift over to mobile portals/ applications for a seamless customer experience.
  • Faster Downloads – High speed internet is sure to break the buffering monotony. It would just take few seconds to download even heavy files.
  • More Focus On Videos – Videos would be used like never before. With higher bandwidth there would be absolutely no trouble in streaming the videos. This will give businesses an opportunity to present more content and advertize their products and services in a better way.
  • Real Time Connections – People will have access to high speed internet making it easier for businesses to interact with them. Customers would be able to communicate through videos using the live video streaming options.
  • Newer Opportunities – 5G technology will pave the way for newer opportunities. We will be able to use certain futuristic technologies for our advantage which are untapped for now. It is sure to accelerate innovation. The world would see a technological breakthrough as we would be able to operate complex mobile apps.
  • Higher Revenue To Business – With high speed internet connections at bay, more and more businesses shall be there on the web. This will increase the opportunities for business organizations to market their product. The sales would increase thus resulting in better bottom line figures.
  • Troubleshooting The IoT – When once 5G technology becomes a reality it will enable faster troubleshooting and people would be able to fix the errors through data sharing.
  • Paradigm Shift - Virtual Reality and Augmented Reality shall become a part of our lives which is sure to change our perspective towards technology. Smart technology would take over the world. There would be driverless cars, smart cities, drones, robots in factories and homes, smart public transport and much more than we can probably think of for now.

As per Statista, an online statistics portal, the number of 5G connections is forecasted to be 1.1 billion by 2025. Although it is yet in development stage, 5G technology has garnered the interest of people worldwide.

For more information, contact Centex Technologies at (972) 375 - 9654.

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What Is Content Marketing And Why Is It Important?

by Administrator 31. October 2017 17:40

Content Marketing is a planned marketing approach in which insightful information is created and shared to attract targeted audience.  Right from blogs, videos, infographics to press releases, webinars and podcasts, almost every marketing strategy relies on high quality content. Let’s discuss how these strategies can help you to promote your brand, business, and foster customer relationship.

  • Blog Posts: A blog is an effective tool to reach new customers. It provides extensive information and opinions about a business and its products. Regular blogging also helps to achieve higher search result rankings.
  • Social Media Marketing: Sharing informative content along with relevant hashtags on popular social media platforms like Facebook, Twitter and Instagram can increase your reach and also generate traffic to your website. 
  • Video Marketing: If a video is rich in content and graphics, more and more people will be compelled to watch and share it. Videos can go viral and can generate traffic and leads for a business. 
  • Email Marketing: Emailing is a traditional form of content marketing where business related information such as offers, promotions, discounts, news etc. is shared with existing and prospective customers to promote sales. 
  • Infographics: These refer to visual representations of information. It uses content, data, images and graphic to convey information quickly and clearly. Infographics provide clear and concise information to the audience by displaying trends and patterns.
  • Webinars: Online lectures, workshops and presentations over video conferencing are effective forms of content marketing as well. 

Importance Of Content Marketing

  • Demonstrating Business Competence: High quality and appealing content provides idea about business competence. Unique and informative content presented in the right manner can help a brand to stand differentiated from other competitive products/ brands and clearly helps in favourable purchasing decision. 

  • Derive Profitable Business: Almost 57 % of purchase decisions are made on the basis of trust in particular brand. Genuine and perfectly presented content helps to build trust which in turn helps to generate sales for the business. 

  • Retaining Customers: The content published at its best can engage discussions and improve trust into the brand. This will also keep customers engaged with the brand and will make them curious about the future products to be launched.

  • Reaching Untapped Audience: An enlightening and appealing content acts as a driving source for readers. It provokes discussions and conclusions based on information and ideas shared in the published content. Therefore, more people will be driven to the brand which helps in capturing untapped audience.

  • Improves Search Engine Optimization: With proper usage of keywords within content, the search engines are able to index the website for targeted keywords. It helps in higher search engine rankings and increased customer base.

For more information about content marketing, contact Centex Technologies at (972) 375 - 9654.

 

 

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Why Do You Need A Responsive Web Design

by Administrator 24. October 2017 14:19

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